翻译贴：诱导激励法做CPA详解
CPA Incentive诱导激励法做CPA详解
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By My friend NEVARCProbably one of the easiest (legitimate) ways to make money when it comes to CPA is incentive marketing.The problem is, virtually everyone trying to get into it just copies everyone else and expects to make a profit, not unlike every other strategy to make some cash out there.You probably hear a lot how incentive marketing "won't last" or it's "the end of incentive marketing".
当我们说起CPA时，也许最简单正规的做法就是用诱导法来做
问题是几乎是每一个人都是简单的拷贝别人的方法而没有任何的变通
你可能听过很多这样的说法，说什么诱导法不行了，末日了之类的话Funny how the people who say things like this are always the ones whose opinions are completely worthless.Incentive offers make companies big money, the consumer data alone allows them to make a fortune selling one thing after another to these people, or just renting the list to other companies who want to try and sell these people things.有意思的是凡是说这样话的都是些无足轻重的人
诱导法让公司挣了太多钱了，公司不仅可以通过得到的数据进一步销售产品给目标人群以获得利润，还可以把这些数据出售给其它有需求的公司挣钱After all, these customers took an incentive to try a product, and sure, maybe it was just for the cash, or to get an ipod, but what these companies are really paying for is the mindset of a person who would do such a thing in the first place, in laymen’s terms, they are an easy sell on multiple fronts, the proverbial weak minded consumer.Over the last few years, I've seen a lot of ebooks being put out on "how to make a fortune with incentive marketing". Every single one of them says the same bull****:
人们也许是为了得到奖励，或者再说得直白一点，是为了得到金钱或是一部免费的IPOD才会选择去试用产品啦或是做个调查，填个表格什么的。但是公司同样得到了有价值的信息，他们知道这样的人对什么感兴趣，而当有相关产品推荐时，这些人无疑是最容易转化的。
在过去的几年中，有太多教你如何用诱导法挣钱的电子书，内容基本上是一样的，如下：Get an incentive site scriptLoad it with CPA offersPromote itMake a fortuneIf it was five years ago, that alone could probably make you a couple grand a day in profits, consumers thought it was a dream come true to get free money or free gifts to sign up for a few free trials, the blackhatters weren’t hip to it yet and trying to beat the system, and people generally filled out their real information and took the full trial.
找到有诱惑性质的代码
放入OFFER中，推广， 收钱
当然，这是五年前，人们还很单纯，相信真得是天上掉馅饼，通常都会填写真实的信息完成注册等，如此简单你就赚发了It's not five years ago.Today, you have to get crafty, but a couple grand a day in net profits is still more than realistic if you’re willing to do a little work.Let's quickly highlight the main points of what you need to accomplish:1. Number one, legitimacy is KEY. These sites are now known to be mostly scams where the consumer does offer after endless offer only to give up, obviously never getting the gift, and word has spread about this.If you can't look legit, you can't make any money. My strategy really doesn't make legitimacy the issue it normally is, but it will only help your bottom line so it's non negotiable.
但是，现在已经不是5年前了，现在已经没有那么容易了，你要变得聪明一点，努力一点
让我们来看看你需要做什么。首先，一定要表现的正规，合法，人们已经上了太多当了，有些网站他们一看就知道是骗人的2. Your target audience is no longer freebie seekers, let that sink in. Freebie seekers are nothing but trouble, they are bad leads, there is now a huge business based around being a freebie seeker (see freelunchroom.com/projectpayday.com), and just everything about the typical freebie site model and user is an absolute nightmare.另外，你的目标定位也不应该再是小白，记住，他们很麻烦而且只会给你带来BAD LEADS
3. Your target audience has changed so now the target site has changed. Gone are the days of throwing up a script, dumping in offers and promoting free ipods. The big money is and has always been in thinking outside the box, so that's how we are going to roll out our sites.Ipods, Xbox, Playstations and Cash.....It's over, just accept it and move on. If you're going to be another ****** cutter site, expect a ****** cutter outcome.你的目标定位变了，你的网站当然也要做些改变，那种简单的挂个代码，放一些简单的IPOD，XBOX就能挣钱的日子已经一去不复返了，你无法改变，只能接受，然后继续前进The new key to success is to go much smaller and much more targeted.Your sites will only offer ONE gift (typically under $60), one targeted completely unique but in demand gift, think:A new national best sellerA new in demand skin creamA magazine subscriptionA cooking tool现在，你要挣钱的关键就是你要专注更加细分的市场
网站只提供一种奖励，并且价值在60刀以下，这种奖励必须是独特的而且有需求的，比如
一本最新的畅销书
正在流行的润肤霜
一份杂志订阅或是一套厨具
I could sit here all day on the list alone, I'm just trying to get some raw examples in your head to start the correct thought process.You could go about this one of two ways, sub domains working off one main site such as PeopleMagazine.GetItForFree.com, or you could make a unique site for each gift to make it more appealing to the user, be able to optimize it with its own blog or forum and have the option to sell it off for a nice profit if you choose.我可以源源不断的列出类目，不过这不是目的，这只是启发你自己思考，之后，你可以用二级域名，当然也可以用顶级域名来优化以获得更好的收益。One of the other HUGE drawbacks on both the consumer side and the merchant side, and the fundamental flaw in the system of incentive marketing is that typically, a person either has to do dozens of offers to get the free gift, most of which they could care less about, or they have to refer tons of friends, who are probably only registering to shut their friend up and have no real interest either.The consumer gets screwed because the process sucks for them, they either have to sign up for a million offers, deal with cancellations, and spam, or they have to humiliate themselves by trying to sell their friends on signing up so they can get a lousy ipod.
对于诱导的OFFER还有一点不好的就是，人们为了得到许诺的礼物，不得不做大量的OFFER，而这其中几乎没有他们感兴趣的，或者他人会叫朋友帮忙完成OFFER，也只是为了得到礼物而对别的没有任何兴趣。
The merchant gets screwed because they have so many people signing up that could care less about their product or service. As I mentioned above, yes, you better believe they still make serious money, but it could be a lot more, and that would also allow them to pay you more for incentivised customers.The incentive site owner gets screwed because they have to deal with miserable administrative work dealing with all these schmucks including the CPA networks, they often get scrubbed huge each month for bad leads risking actually going into the red after advertising expenses already paid out, they deal with scammers and cheats all day, and the shelf life of their site will often times be less than six months before CPA networks wont accept their leads anymore.广告商也很头痛因为注册的人们并不是真的对他们的产品或是服务感兴趣
站长同样很头痛，他们要面对繁琐的工作，要面对大量的BAD LEADS，还要防止骗子和emu，网站的生存期很短，通常不超过6个月
My structure, however, solves everyone’s problems and I'm not shy about saying it.Consider the following:By promoting one targeted gift (let's just run with my people magazine subscription as the example) we target a normal person, who is intereed in the subscription yes, but would also generally be willing to take a free trial of something they find interesting if they could get that subscription free.They would only have to complete 1-3 simple free offers at the MAX to get this free one year subscription, pay your advertising costs, and leave you with a nice profit in your hands.They would not have to refer ANY friends to receive their free gift.我的方法能解决所有人的问题，现在来分享一下
通过一个特定的激励，我们以杂志订阅为例，我们的目标是这样一群人，他们对某种杂志感兴趣，如果能免费订阅到这种杂志的话，他们愿意做一些OFFER，通常情况下，他们最大能容忍3个OFFER来得到免费订阅一年的机会，这样你就能挣钱了
The offers on the site would be demographic targeted and plentiful. What's that mean? It means we would target the offers we promote to the demographic of the person who would want that gift, aka People Magazine, so females, 18-45, who are into entertainment and fashion. We would also make sure there were a few dozen offers to choose from so that odds are good the user will be able to take a trial with something they actually may enjoy.
The merchant gets great quality customers trying their products. These customers did not set out to get a freebie, they were looking to BUY something, and thanks to your add jumping in front of them, decided to try a new product or two (that they actually could have some interest in) to get it free.The site owner deals with far less admin, fraud, and general bull**** from the networks and merchants, their sites may make smaller profits singularly than a typical large incentive sites, but the shelf life could be years, and they can create literally thousands of sites offering virtually anything as a free gift.
OFFER应该是基于地理区域划分的，这样更有针对性，选择性要尽可能的广泛以便于人们乐于选择自己真正感兴趣的。商人得到高质量的用户，这些是真正有需求的用户。站长也不必花费大量的时间和精力去和欺诈作斗争，从单个站的角度来讲，它的收入可能没有你做典型的诱惑性的站点高，但是生命周期更长，也许可以持续很多年，并且你可以大量复制，提供你能想到的任何产品作为一个GIFTEven though the user didn't HAVE to refer friends, you better believe they will be talking about how they got a free subscription to People for taking a free trial of a diet pill or skin creme, and no advertising my friends, is more powerful than good old word of mouth.You're also instantaneously solving one of the biggest trust issues with typical consumer incentive marketing, the BIG gifts.我们不用刻意去做，使用者也会向他们的朋友炫耀，他们是如何通过简单的几步就可以免费订阅杂志一年的方法，这样的效果绝对比你做广告好的多，另外也解决了信任这个大问题，看看下面两段话，哪个你感觉更真实
What's more realistic to you?:I'll give you a free $500 Playstation 3 just for doing a few free offers and telling your friends!!!!!Or:We'd like to offer you a free one year subscription to People Magazine just for taking a free trial of __________Pretty obvious right? The bigger the prize, the less likely people will believe they can really have it. That's why I like to stay under a $60 value, many times under $10. You'd probably be amazed how many women would take a free trial for a free Cover Girl Mascara that they like.
只要做几个简单免费的OFFER然后告诉你的朋友，你就能得到一个价值500刀的PS3
还是
我们提供给你一个免费订阅大众杂志的机会，只要你完成下面这个简单的试用OFFER
结果已经很明显了，你的奖励越大，可信度就越低，所以我坚持，奖励的价值应该在60刀以内，更多的时候是小于10刀的，你很难想像有多少妇女愿意去得到女性睫毛膏的试用Men are no exception, they can be bribed, but they are far more pessimistic than women. I typically suggest targeting your sites primarily to women at first because they are a much easier sell and you need to get comfortable with the business model before venturing into more difficult customers.With the right site, you can write your own ticket, meaning that CPA networks are not the only option; advertisers will be willing to give you direct offers if your traffic is good and that is serious money.You can literally go straight to tens of thousands of companies who's products/services fit the lifestyle of your typical user and say "Hey, I can get you hundreds of new quality customers per month if you are willing to offer a trial to them, and I have the data and references to prove it".
男士当然也不例外，只不过他们不是那么冲动，难度稍微大一些，所以我建议刚开始从女性用手，不都说女人的钱好挣嘛，等做的差不多的时候再去挑战其它的
如果有合适的站点，你甚至可以自己做，联盟并不是唯一的选择，如果你的流量很好的话，广告商会很乐意直接和你合作，这当然意味着更多的刀刀
你也可以直接联系数以千计的公司，如果他们的产品或服务符合你的网站定位的话，告诉他们，如果他们愿意提供试用的话，你每月能带给他们多少高质量的用户，你以前的成绩可以证明这一点 本文是讲用Incentive做CPA的，比较基础，容易理解
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