翻译贴：链接建设策略
Link building strategies链接建设策略
原文地址：http://advertcn.com/viewthread.php?tid=87576&extra=page%3D1%26amp%3Bfilter%3Dtype%26amp%3Btypeid%3D53 by txf861, 2011-10-27 12:03.
Interesting email I received from TLA regarding link building strategies.
Hope it's ok to publish here - reason being is I'm not sure if I am aloud to publish in the public realm (for copyright reasons etc), anyway, this might all be common knowledge but I thought it was interesting::
我收到了一封TLA发来的很有意思的邮件，是关于连接建设策略的。
希望在这里发出来是可以的，因为我不确定如果我在公开场合大声讲出来的话有没有问题（版权问题等等），不管怎样，这可能都是一些常识，但我认为还是很有意思的。
Our lead SEO strategist here at TLA just spent some time at the BlueGlass internet marketing conference down in Tampa, FL this week, and he shared some great insight with us on the changing landscape of the search industry. Furthermore, he also shared some great tidbits that I thought I should recap for you here today. Let me know if you have any questions about the information below and I’d be more than happy to clarify anything for you?
我们在TLA的首席SEO策划师这周参加了在佛罗里达坦帕市举办的BlueGlass网络营销会议，并和我们分享了一些关于改变搜索行业前景的看法。另外，他也分享了一些珍闻，我觉得我应当今天在此给你们扼要重述一番。如果你们对以下要讲的有什么问题请告诉我，我将非常愿意为你们阐明一些问题。
1. It is a really good rule of thumb to make sure you have links that are AT LEAST 35% branded to their site name in anchor text. This should be a must and if you don’t believe it, running a quick backlink report on your top three competitors will show you that a branded anchor text strategy is what is being done throughout the industry.
1.第一个很重要的原则是你要确保你的链接有至少35%是以锚文本的形式铭刻在网站名上的。这是必须要做的事情，如果你不相信，对你的前三名竞争对手做一个快速的外链报告，你将会看到铭刻锚文本策略是整个业界都在做的。
2. Google is getting really good at semantically relating keywords, so this means that you stay away from using the same keyword over and over again as anchor text. For an example, if you were going after "cheap las vegas hotels" do this search in Google and look at the bottom of the SERP's page. You will see a section called "Searches related to cheap las vegas hotels" and it will looks like this:
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2.Google现在对于语义相关关键字越来越在行了，所以这就意味着你不能重复地使用相同的关键字来做锚文本。比如说，你的关键字是“拉斯维加斯的便宜酒店”，那么你可以去google里搜索，然后元芳 你怎么看搜索引擎结果页，你将看到一个部分叫做“与拉斯维加斯的便宜酒店相关的搜索”，这看起来将会是：（图略）。
You can use some of those variations, but you also need to be careful not to use "cheap" over and over again. Use words like "affordable", "bargain", "low-cost", "deals", etc. Google can see that all of those are similar and you will get credit for it. I also use http://thesaurus.com to come up with some of these variations so this could be a good idea for you to use as well.
你需要使用这些词的变种，但是你要小心不要一直使用“便宜”这个词，可以用一些词像“可以支付得起的”，“特价商品”，“处理货”等等。Google能看出来这些词都是相似的，你也会获得信誉。我还使用http://thesaurus.com来想一些变种词，这对你应该也是个不错的主意。
3. This goes along with #2, but Google is getting a lot better at reading before and after text surrounding the link text, so feel free to use branded link text while using a keyword or two after or before of regular text. Something like "Bargain Hotels at expedia.com" looks good, for instance.
3.以下要说的是第二点，google现在对于阅读链接文字前后的文字也变得更加在行了，所以放心大胆地在使用链接文字的同时在普通文本的前后加上一到两个关键字，举个例子，“expedia.com的特价酒店”看起来就很不错。
4. Another thing which is so important but sometimes takes a backseat in the competitive and aggressive world of link-building is on-site content. Google loves new, fresh content! Also, along the lines of new content, internal links within that new content is another good strategy. People are seeing sites really help themselves by adding content and links to internal pages within this new content. One thing to note on this is to make sure the internal links(links to other pages on your site from within your site) are not all using the same keywords over and over again (like with backlinks). Google will filter for this. It is equally important to mix up the link text within your internal links as it is with the backlinks coming into your site. It is what looks natural. This blog within a coupon site does a pretty good job -http://www.edeals.com/blog/.
4.另一件在充满竞争和挑战的链接建设界，次重要的事情是站内的内容。Google喜欢新鲜的内容！同时，在新内容的行内加上内链就是另一个不错的方法。人们可以看到一些网站通过添加新内容以及给新内容加内链的方法帮助到了自己的排名。一个需要注意的地方是内链（就是从你站内另一个页面而来的链接）不要一直重复使用相同的关键字（就像在外链那个部分讲的）。Google将会过滤掉这些相同的关键字内链。同样重要的是，要把链接文字和内链混合起来，看起来就像外链入你的网站一样，这看起来非常自然。这个关于优惠券的Blog就做的非常好：http://www.edeals.com/blog/.
5. An advanced strategy would be sending links into some of these content pages and let the link juice flow through the content and internal links that they have linked to. Google really likes this and it does look extremely natural.
5.一个先进的策略是发送链接到一些内容页，让链接随着它们指向的内容和内链流淌。Google真的很喜欢这样，并且这看起来非常自然。 内容摘要：本文的主要内容是几点关于连接建设的讨论，包括锚文本连接，关键字变种，内链建设以及和内容的相容等等。原文地址：http://advertcn.com/viewthread.php?tid=87576&extra=page%3D1%26amp%3Bfilter%3Dtype%26amp%3Btypeid%3D53，谢谢！
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