Review写作速成——教你快速写出高质量高转化率的Review文章

在论坛逛了挺长时间了，没怎么发过经验帖，其它自己也没多少经验可写。昨天下载了Rapid_Fire_Writing和quick_converting_content_system，再结合近月来自己写文章的经验，在这里总结一下。
注：文章大部分是读了英文资料后翻译而来，高手请无视。

一、标题：最简单的标题是 Product Name + Review(s),新颖的标题可以轻易抓住读者的眼球，使得他不得不读下去。

1.    使用副标题： xxx review – Is it the best xxx ?

a)     Porter-Cable C2002-WK Oil-FreeUMC Pancake Comparessor – How Powerful isit?

b)      Porter-Cable C2002-WK Oil-Free UMC Pancake Comparessor – Durable AirCompressor

c)      Porter-Cable C2002-WK Oil-Free UMC Pancake Comparessor – Free UMCPancake Compressor?

a)      发起争论：XXXX review - Is this XXX Really worthyour money?

b)      在读者脑海中建立产品形象：Crystal Clear HD Picture – Does the Sharp Aquos Quattron LC-40LE830U Deliver?

c)      直接进入主题： xxxx review

d)      开始一个对话：Thinking about buying XXX ?

e)      引发读者好奇心：What You Need to Know About the SharpAquos Quattron LC – 40LE830 LCD TV

f)       发出命令：Don’t Buy the Sharp Aquos Quattron 40LE830 LCD TVUntil You Read This Review

g)      一点诱饵：Why the Sharp Aquos Quattron 40LE830LCD TV Drives Me Crazy !

a)      不要看低读者的智商：我们在写Review（类似软文）, 而不是广告，文章要够软才行。而不是直白的夸耀自己的Niche产品，而贬低其它产品。

反例：

“Obviously, theXYZ product is far superior to other widgets. If

you’ve ever useda brand other than XYZ, you know that these

widgets are ofextremely low quality.”

修改后：

“You’ve probablyheard quite a few people saying that the XYZ

Widget is one ofthe best widgets that money can buy. And, like

me, you’veprobably used a widget or two in the past. After

reading quite afew XYZ widget reviews, I have to say that I am

pretty darnedimpressed with XYZ widget, and, quite frankly, I

agree that thesejust may be the best widgets on the market today.”

想象你在像亲朋好友推荐你觉得很好的一款产品，例如对方是一名生活很节俭的中年妇女，你该推荐本产品，她才会动心呢？

b)      不要只列产品特性而不加诠释:

反例：

. 4 HP Motor

      . Comes with a blade brake and wrap-aroundhandle

      . 18 inch guide bar

      . 1 year warranty

修改后：

      . Built with a powerful 4 horsepower motorso you can rip

through thetoughest lumber with ease.

      . Stay safe while cutting with theintegrated blade brake and

sturdywrap-around handle.

      . The 18 inch steel guide bar allows youto cut with precision,so you have total control over every cut.

      . Backed by a full 1 year warranty toprotect your purchase.

把用户的需要分解后，掺杂到产品特性中去，这样会让读者看到产品实实在在的优势。

c)      没有告诉读者该做什么：你为什么写这篇Review/post 呢，无非是想让读者通过aff链接到Amazon购买产品，或者通过分享按钮分享文章到其它网站，或者留言讨论，或者点击Like/评分。那么你应该在文章结尾处写出来，提醒读者在读完本文章后该去做什么。

a)      动笔前的准备工作（本步骤需设定时间限制，如10min左右）

                 i.     查看产品性能，特点

                 ii.    制造商/Amazon对产品的描述

                 iii.   用户Review (重点步骤，需要记下可以使用的点)

b)      按照一定的格式填充内容（时间最好限制在20分钟内）

                 i.     开场白（约90words）: 使用对话的语气，像对好友亲人讲解你所了解的产品。

                 ii.    过渡段（约150words）: 重点突出产品的1-3个特性，每个特性为一段，使用子标题。

                 iii.    优点和特性（约100words）：结合features伪原创

                 iv.    总结(约140words)：结合Amazon产品页中用户的评论，最后简述产品的优点和缺点。
这样，30分钟内应该就可以完成一篇资质普通的500词Review文章，原文作者说只需要15Min,手熟后可以5分钟一篇review, 这个说法太不实际，我觉得在30分钟内应该可以的。当然具体还要看英文水平。

例文

DeLonghi EC155 Espresso MakerReview

If you're anything like me, andlove a good cup of espresso to get your day started, you know how important itis to have a high quality espresso maker at home. The DeLonghi EC155 EspressoMaker is an espresso maker that's been in high-demand for the past few years.And since I'm always on the lookout for a way to enjoy authentic, Italian-styleespresso, I decided to do some research on this popular model, so I could shareit with you here in this DeLonghi EC155 Espresso Maker review.

Pure Pumping Power（使用子标题使文章结构明显，并突出产品特性）
Making authentic, deliciousespresso at home can be difficult with stove-top espresso pots, as they simplydon't use the same approach that an authentic espresso maker, like the DeLonghiEC155 Espresso Maker uses. You see, real Italian bistros and coffee shops usepump-driven espresso machines. Fortunately, the DeLonghi EC155 Espresso Makeruses 15 bar pumping action to make every cup brewed as tasty and piping hot aspossible.

Easy to Clean
And if you're searching around forthe best espresso maker, you probably don't want one that is too difficult ortime consuming to clean up. The DeLonghi EC155 Espresso Maker is made to allow simple,quick clean ups. With its removable drip tray, you never have to worry aboutbig messes in the kitchen. And since the DeLonghi EC155 Espresso Maker hasdishwasher safe parts, you can have this powerful espresso maker cleaned up andready to brew in no time at all.

Features & Specifications
• Built with a 15 bar pumpsystem to give you authentic espresso
• Integrated stainless steelboiler that's built to last for years to come
• Features 2 separatethermostats for individual control over water and steam pressure options
• This espresso maker isself-priming, so you don't have to fuss with a manual priming system
• Uses E.S.E. Pods and groundespresso, so have more choices for your espresso
• Built with a swivel jetfrother to add delicious frothed milk to your drinks
• 35 ounce water tank is simpleto remove for fill ups and clean ups
• Dimensions:7-1/2 by 9-1/2 by11-1/8 inches
• Backed by a powerful 1-yearwarranty

The Customer Reviews &Scores
No DeLonghi EC155 Espresso Maker review would be complete without discussing the real life customerreviews for this model. While doing research for this espresso maker review, Ifound over 600 helpful customer reviews. All told, this espresso maker hasracked up an impressive 4.1 out of 5 star rating. That means that the vastmajority of people have given this espresso maker the highest marks possible. And while there were some minorcomplaints about the frother wand being a bit too low for some peoples' liking,the overall consensus is that the DeLonghi EC155 Espresso Maker is one of thebest espresso makers in this price class. If you've been looking for anespresso maker to start your mornings off on the right foot, I highly recommendthe DeLonghi EC155 Espresso Maker

三. 个人看法
刚开始写文章时受ZZ大神每天30篇的速度影响，再加上自认为英文水平还不错，认为只要够努力，每天写30篇没问题。但在实际中， 自己的步骤如下：
1. 选产品（约5min)
2. 使用Adwords选中适合的关键词2-4个(5min)
3. GG搜索与产品相关的资料，一般是三篇Review, 有时还看论坛的讨论都读一遍，作笔记(>30min)
4. 开始写，结合找到的资料，写出的Review文章可以轻松通过Copyscope，并在Copyscope Compare中与任一篇对比 match rate都低于10%。（40min）
5. 寻找3-5张图片，文章排版发布。
但这样一篇Review无论如何也要1.5小时以上。一天也写不出几篇来。
现在的想法是，质量要求较高的文章，使用这种方法写，每天写2-3篇就可以。对于普通的文章/review, 就使用上面的 Review 速成法， 相信熟练后可以在0.5h内完成。两者结合使用，在速度和质量上可以达到折中。