Pinterest 实战攻略之10 Steps to Making Your First Dollar with Pinterest
本帖最后由 今夕何夕 于 2014-3-29 09:48 编辑10 Steps to Making Your First Dollar with Pinterest
1.Understand your audience, understand your niche.
找准切入点
Reports show that a large percentage of Pinterest users are female (est 80%). Keep this in mind when choosing a niche. You can see how ‘internet marketing’ might not be the best. Instead try to find a sub-niche of one of these broader niches. The stats below show the most popular pins and boards as of October 1st, 2012.
Most Popular Pins:
热门pins
Food & Drink: 11.9%
Other: 11.1%
DIY & Crafts: 9.2%
Home Decor: 5.9%
Women’s Fashion: 5.4%
Hair & Beauty: 4.6%
Weddings: 4.3%
My life: 4%
Kids: 3.5%
Humor: 3.4%
Travel: 3.2%
Film, Music & Books: 2.3%
Remaining Categories: 31.2%
Most Popular Boards:
热门boards
Home Decor: 11%
Other: 10.7%
Art: 10.7%
Design: 10.3%
Women’s Fashion: 7.7%
Photography: 5.8%
DIY & Crafts: 4.9%
My Life: 3.8%
Food & Drink: 3.6%
Film, Music & Books: 3%
Products: 3%
Travel: 2.5%
Remaining Categories: 23.2%
After you have established which niche you want to proceed with, create an account specifically for that niche. It’s cleaner and usually more effective than having one account targeting 5 different topics.
Do the appropriate keyword research to pick which sub-niches you want to pursue. In this case, I’m going to use the same example I used in the ‘Setting up Pinterest Niche Sites’ bonus that was included with your download. Women’s fashion. More specifically, scarves. Actually, ‘tube scarves’.
Pick about three or four of these sub-niches per account, create SEO friendly boards for each of them (either automatically.. or manually) and you’ve got your marketing framework ready.
为每个新账号选择3到4个细分利基，并为他们分别建立起经过SEO优化的board
2. Know the limits, use the delays, act sober.
熟悉pinterest的基本规则
As of late, Pinterest has introduced some new ‘spam filters’ here are some triggers you should familiarize yourself with and look to avoid.
需要特别注意的细节：
Max following limit per account, per day (using browser, or web requests): 300
每个账号每天最多 300 个 follow
Recommended time delay when pinning 100 or more in one run: 40-60 seconds between pins.
一次 pinning 100 个或者更多时建议每个pins之间延迟40-60秒
Est logins into different accounts from same IP before block: 10 accounts, with no delay.
同一IP地址最多可以登陆10个账号
No. of submissions from a semi-trusted account with no delay before captcha appears: 72-90
老账号提交72-90次将出现验证码限制
No. of submissions from a new account before captcha appears: 20
新账号提交20次将出现验证码限制
3. Niches Sites > Affiliate Links
Fact is, when the whole Pinterest marketing craze first started marketers were using Amazon affiliate links in the descriptions (or sources) successfully and making a respectable amount of money. Pinterest has since made this harder by automatically stripping affiliate links and redirects from pins.
鉴于在pins的描述或者源中大量滥用amazon推广链接，pinterest现在已经自动过滤掉了amazon推广链接中的ID
So, instead of using shifty tactics for short term gains, it’s become far more valuable to set up ‘Niche Sites for Pinterest’. Again, if you have the guide/product refer to it. Otherwise, I’m sure you can find it floating around the web.
所以，现在只能通过建立amazon评论站点在pinterest上间接推广amazon
Here’s a simple breakdown of how these websites work:
具体建站步骤如下：
- You buy an exact match domain (EMD), or as close as you can get to your sub-niche name.
- You set up an automatic wordpress blog, using one of the many available plugins.
- You use a quality eCommerce theme to make the website look and function like a proper store.
- Before that you create about 5-10 pages of SEO friendly content using a service like iWriter.
- Then you set up your Wordpress blog to automatically generate eBay/Amazon etc affiliate items under your niche.
- Add a ‘recent pins’ gallery to your sidebar linking back to your Pinterest profile
- Add a number of social sharing options.
- Set up an email opt-in feature in your sidebar and an exit blocker.
- Pin the same (or similar) items you have listed in your store to your Pinterest account, changing the source URL to lead back to your website.
将网站上的每个产品页面pin到pinterest相应的boards中，同时确保链接回自己的网站
Give it a week or two, and these websites will start to become self-sustainable, and you’ll gradually see more and more SERP traffic coming in.
4. Call to actions
在每个pin的最后加上简短的行动呼吁
This is pretty simple but I’m surprised how few people actually do it. At the end of your pin description place a call to action
(i.e. ‘Please like, share, or repin. Thanks!’ or ‘For more beautiful XXXs check out: yourdomain.com).
And if you’re using PinPioneer, you can spintax - randomly rotate between versions of your description for better A/B testing.
5. Building followers (correctly)
建设自己的跟随者数量
There is a belief that after following a group of people on Twitter/Pinterest etc, a certain percentage will reciprocate and follow back. And although this is true, to really stand out and turn your followers into customers you need to give them a reason to stick around. Value.
So how is it done? Here is the basic structure for a more successful following campaign:
1). 建立profile
2). pin至少100个图片到boards中，可以到flickr.com搜索相关图片(切忌将自己网站上的产品图片重复pin到baoards，而是尽可能选择既有趣又能与产品相关的图片以期得到传播，因此有趣和有益是关键点)
3). 至少follow100人
4). 至少200个like,comment,repin等
5). follow200个成功取得联系的人
6). 静候一至两天
7). 继续pin至少1000个图片或者视频
8). 重复上述第三、第四及第五步骤
9). 等候一至两天，去掉那些未follow自己的人
10). 继续pin,comment,follow等等
Note: When commenting, ‘spin’ your messages and offer positive affirmation (i.e. “Excellent, you are my new favourite pinner!”, “Totally getting this!”). Alternatively if you can think of generic witty remarks relevant to your niche, it’s always helpful.
注意：无论是发评论还是发信息，都要经过spin，语气积极肯定，并且尽量诙谐有趣，pin 的描述不能超过 500 字符。
This kind of systematic approach is completely automated, but also far more useful for both staying under Pinterest’s radar, and growing the reputation of your own profile. You are NOT spamming and as a result you’ll see a higher percentage of follow backs, and higher user engagement over the months to come.
6. Repinly board / pin scraping
利用其他工具例如repinly.com获取更过pin内容来源，用目标关键词进行搜索，将这些网址插入到工具中最后repin到自己的boards
So you want to engage with your users but to do so you need high quality content. You’ve tried using Flickr but it hasn’t been adequate enough. You’re about to give up hope but then you find this guide, so what do you do?
This method will be expanded in a video later, but here are the basics:
There is a Pinterest stats service I like to use called,Repinly.com which provides lots of cool information about popular pinners, boards, etc. If you are struggling to find content for your niche, all you need to do is search up the most popular boards for your keywords, copy thatURL down, stick into whichever app you are using and it should scrape back all the pins for that board.
And off you go!A good way to cut down time searching for content on Pinterest.
7. IFTTT Social Spheres
利用ifttt.com扩展至更多社交媒体
Simple but super powerful. Why limit yourself to only Pinterest? Instead, spread the reach of your pins, your profile and your website by intertwining Pinterest with all the popular social services. Watch this video for an overview.
http://www.youtube.com/watch?v=lDcY_4ni7yc
8. Watermarking Your Pins
为自制的图片或者视频加上网址水印，以利宣传
Photos are generally more shareable than links. Along with videos they are usually the things that go end up going viral. So, if there is a higher chance of your photo getting shared than your link, why not watermark your photo with your web address/company logo etc.
This is how it’s done:
- Download your selection of popular or otherwise talked about pins in your niche. For auto batch downloads use thischromeextension.https://chrome.google.com/webstore/detail/image-downloader/cnpniohnfphhjihaiiggeabnkjhpaldj/related- Watermark them in batch using photoshop.Tutorialhere.http://www.visualwatermark.com/blog/2011/05/04/photoshop-batch-watermarking/- Import them back into PinPioneer (or whichever app you use) along with your tagged descriptions and links.- Upload them back to Pinterest, to your followers, watermarked!
9. Offering ‘social media’ services
提供社交媒体推广服务
There is also another route you can go down if you don’t have a sustainable business of your own, or if you don’t like playing with affiliate marketing. Social media services. Businesses are paying upwards of $50,000/year for social media consultants to do nothing more than maintain their online presence.
With the information attached in this guide, along with the tools recommended you can easily provide business with what they need to stay social for a fraction of the cost (i.e. high quality, engaging content, automatically linked, and uploaded to all their social media accounts). They think you are doing a lot of work when in fact it only takes you a couple of clicks. Offer these services on freelance websites like odesk, freelancer.com, elance.com etc.
10. Price tagging为pins
加上价格标签
Not too long ago, I was curious whether or not ‘price tagging’ your pins would have any impact on their performance within Pinterest (i.e. clickthroughs, appearance in serps etc).
Now, this is by no means an objective point of reference but it appears as though, pins which are price tagged (i.e. those which include a dollar value in the description) perform better in Pinterest’s own search results for that keyword.
For example, if you own a pet store, you might have a board for cat toys, one for dog toys, one for pet cages, one for bird products, etc. Don't forget to add the price tag to each image. Make sure the image links back to the product description page of your website, too.
Since then, I’ve been price tagging 1/4 pins related to items available for purchase with relative success.自那以后，我已经为四分之一有关产品销售的pins加上了价格标签并取得了相当的成功。
And that’s it! If you want more information about anything included above (or any form of online marketing) Ioffer consultancy services with remote control via Teamviewer. Contact mehere. Keep it tight, Eric
注意：尽量使用目标关键词作为board名，但是应避免使用过于商业化的字眼，例如buy, 名称越具体越好。利用GG关键词工具按目标关键词搜索量高低作为board名称。善用@与#。引用别人高质量的pins。有趣、有益、独特。如果使用 GG Images 搜索图片，为避免侵权，可以先在 advanced search setting 中将用途设置为 free to use or share。
呵呵，这样也卖钱？
firearmer 发表于 2014-3-29 10:07 static/image/common/back.gif
呵呵，这样也卖钱？
自己搜集的资料择要翻译，具有一定的可操作性，还是很有价值的嘛。要知道，攒几个T币多难啊:lol
本帖最后由 firearmer 于 2014-3-29 10:27 编辑
今夕何夕 发表于 2014-3-29 10:14 static/image/common/back.gif
自己搜集的资料择要翻译，具有一定的可操作性，还是很有价值的嘛。要知道，攒几个T币多难啊
...
我的意思是你一点介绍都没有，这样谁会买？
而且你的文章貌似是几年前的了，pinterest隔三差五就在更新各种规则、政策和算法，以前的技巧现在也多半不灵了。
:lol楼主卖币的话，不多介绍一下自己的产品怎么行呢？
来个目录介绍啥的。。。
哦，那好吧，以后多找点资源类的发出来，多谢2位提醒:lol
gg一下原文就出来了。。。
貌似我不小心点击了够买，lz 你说我是不是操之过急了。。。。。。
貌似我不小心点击了够买，lz 你说我是不是操之过急了。。。。。。
Matthe 发表于 2014-3-29 11:56 static/image/common/back.gif
貌似我不小心点击了够买，lz 你说我是不是操之过急了。。。。。。
恐怕是的，如果你真去GG了的话（等下我也GG下试试)。没关系，我还可以送你点什么啊，你这么捧场，怎么能不奖励一下呢对吧？:P
连短消息都发不了，可怎么送呢？？:L
gg了一下，的确是12年的帖子，ping的教程好像都有些泛泛的入门级。没有找到过精华的帖
老内容了啊，google一艘一大把啊
而且你的文章貌似是几年前的了，pinterest隔三差五就在更新各种规则、政策和算法，以前的技巧现在也多半不灵了。
那9让沉了吧。抱歉不能发短消息，否则倒是可以给购买了的朋友送PPVD或者其他资源的:lol
本帖最后由 今夕何夕 于 2014-3-29 20:22 编辑
对本帖有意见的朋友，请移步我其他帖子，干货，请笑纳
最好来点截图目录什么的来看看:P:P
能不能来点新的！！！！！！！！！
来个介绍啥的呀。
T币太少，还是省着点花吧。
额，看了评论。。。表示，不用看了
怎么连个截图都没有,至少介绍一下
支持分享，分享就是需要币币的
有pinterest 的干货吗求推荐努力学习中
你翻译成中文的了？
连个介绍都没有，还得自己去查
T币不好赚啊:L，看来也要哪里搜点资料卖一卖;P
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