WPguard---WP Blog 插件
本帖最后由 几何黑店 于 2010-6-14 08:34 编辑Upload WP Guardian
1. Unzip wpguard.zip
2. Connect to FTP
3. Upload the wpguard folder to the wp-content/plugins/ folder of your WordPress installation.
Activate WordPress Guardian
1. Login to your WordPress admin panel.
2. Click on Plugins on the left-hand menu.
3. Find WordPress Guardian on the plugin list and click Activate.
Congratulations!
If you see the WP Guardian tab on the left-hand menu, you've successfully installed WordPress Guardian.
WP Guardian Global Options
This is the panel to adjust the global options of WP Guardian.
1. Guard Status - Enable/disable blocking.
2. Guard Index - Enable/disable blocking the index of the blog with the default advertisement.
3. Guard Pages - Enable/disable blocking all pages (About, etc) of the blog with the default advertisement.
4. Guard Category - Enable/disable blocking of all category listings with the default advertisement.
5. Guard Archive - Enable/disable blocking of all archive pages with the default advertisement.
6. Guard Search - Enable/disable blocking of all searches with the default advertisement.
WP Guardian Ad Manager
This is the panel to add, delete, and edit advertisements.
1. Select Advertisement - Choose the advertisement you want to edit.
2. Name - Change the name of the advertisement. Doesn't apply to Default advertisement.
3. Block Location - Choose the geographical locations of users to block. Defaults to "All." To add other countries, remove "All" from list.
4. Ad Enabled - Enable/disable the advertisement. Disabled ads are ignored.
5. Lock Right Click - Enable/disable right click lock. If enabled, users will not be able to right click while the advertisement is being displayed.
6. Lock Scrolling - Enable/disable scroll lock. If enabled, users will not be able to scroll while the ad is being displayed.
7. Title - This is the title that is displayed at the top of the advertisement.
8. First Paragraph - This is the first paragraph that is displayed just below the title of the advertisement.
9. Second Paragraph - This is the second paragraph that is displayed below the first paragraph of the advertisement.
10. Link Text - This is the anchor text of the link.
11. Link URL - This is the URL of the link.
12. Distance From Top - Distance from top of the window.
13. Overlay Color - Select the color of the background of the advertisement.
14. Overlay Opacity - Select the opacity of the background of the advertisement.
15. Delay Guard - Select the amount of time to delay before the advertisement is displayed.
16. Delay Unguard - Select the amount of time to delay after the user clicks the link in the advertisement.
17. Unguard Post For - Select the amount of time to stop advertisements from being displayed for the user.
WP Guardian Post Manager
This is the panel where you assign advertisements to blog posts.
1. Select Post - Select the post that you want to assign advertisements to.
2. Ad(s) To Assign - Select ads to assign to posts.
IntroductionUsing tools like WordPress Guardian to successfully monetize blog content requires more than just a single step-by-step method; it requires creativity and an awareness of what people are looking for and how much they are willing to do to get it. In this section, we'll outline how to use Google Trends to find blog post ideas. We'll then go through the process of creating a simple post, selecting a CPA offer. creating the ad, and finally putting it all together to create a cohesive, attractive advertisement.
Google Trends: Introduction & Question
In the screenshot above, there are no less than 5 different micro niches that a person could monetize with WordPress Guardian had they been using it on the date in question. In fact, chances are if you go to Google Trends right now and take a look at the hot search trends, you'll probably find a few different niches that you could begin monetizing right now with WordPress Guardian. The reason these keywords are listed by Google is to show increases in search traffic over small periods of time. In most cases there are many, many people searching for the keywords you will see displayed in these Trends' listings.
Can you guess what they are? Before you go to the next page, see if you can identifty at least 3 of the 40 trends above that might be able to be monetized.
Google Trends: Answer & Explanation
These are the five they we spotted when we saw this Google Trends page:
1. "tonya harding video" - Tonya Harding is a former Olympian who got into trouble in the 90's for hiring someone to injure an opponent. The video in question is a sex tape. Family Guy made a reference to it and it shot up in the trends. Sexual content, particularly content that involves celebrities, is a great niche to go after.
2. "entourage season 7" - Entourage is an extremely popular show. Because it only plays on HBO, many people go to the internet to get their free fix of the show rather than paying for the station. Season 7 hasn't started yet, so the promise of leaked episodes could yield interesting results.
3. "wwe hell in a cell live stream" - WWE is one of the most popular forms of "sports entertainment" on the globe and is especially large among males in their late teens and early twenties. Generally speaking, this demographic is on the internet and has at least some money to spend. Look at the WWE's own advertising research to get an idea of what this demographic is made of.
4. "watch entourage season 6 episode 12" - See #2
5. "watch dexter season 4 episode 2" - Dexter is another show whose episodes appear on a subscription-based television channel; Showtime.
With a little knowledge of the content we're dealing with and the demographic that is seeking it, we can quickly formulate profitable blogs that take advantage of two very real, but distinct factors:
1. Rising or "hot" trends tend to cause a lot of new content for search engine spiders to feed on. As such, the search engine results for these keywords tend to shift around, especially as a trend is growing, making it easier to get yourself into decent position for hot keywords, long-tail keywords. Depending on the trend, even an hour or two in the top 10 can yield serious gains if the content you're offering is monetized properly.
2. When people search for something online, they'd rather have it right now than later. This is true even to the point where they are willing to do work to get it, as long as they feel the reward is greater than the effort they have to put forth to get it.. It is our job to figure out just how much work we can get them to do, how many hoops we can get them to jump through to get at what we're offering and to get better at figuring out what offerings produce the best results.
Find "watch entourage season 6 episode 12" Content
I've chosen "watch entourage season 6 episode 12" as our first micro niche because it is easy. A quick search on YouTube yields a perfectly suitable video that we can use as our "bait." We're not going to condone copyright infringement by saying that you should offer the real deal, because that is against the law. However, it should be noted that some members of the public have become quite discerning and know the difference between a fake video and a real one.
If you do decide to use YouTube videos, make sure you find videos with nice thumbnails so that your offering looks attractive to the end user.
Create "Watch Entourage... " Blog Post
So, we identified a micro niche and a video and now we've got to make a blog post. Here are two suggestions that we have for making your blog posts work well with WordPress Guardian.
1. Your title should be descriptive because title tags absolutely do matter to search engine spiders as well as end users. Make them as accurate as possible for the best effect. You could even try creating multiple blog posts offering the same thing that use different variations of the same basic keywords to see what works best without too much extra effort.
2. Use the <!--more--> short code so that the "good" stuff in your post is forced to the actual single post page and isn't displayed on the index and other utilitarian pages. A good trick is to change the anchor text of the <!--more--> link by adding in your own spin, like: <!--more Watch the real thing here!--> This is much more of a call to action than the default "Read the rest of this entry »"
All you have to do now is click "Publish" and get to creating an ad that converts.
Find The Right CPA Offer
The key to finding the right CPA offer to monetize your content with is knowing how much is too much. It would be easy enough to find the highest paying offer on the network and slap it up there and hope that at least one sucker converts. However, common sense would hold that you'll probably convert much better on shorter offers that appear to require much less involvement on the part of the user.
It is important to note that this traffic is considered "incentivized." This means that you're offering something above and beyond the product or service being advertised to the person that you are advertising to. Most CPA companies frown up incentivized traffic. You'll need to either discuss this with your affiliate manager and see which offers he thinks are appropriate, work with CPA companies who focus on incentive offers, or do a good job of hiding the source of your traffic.
There are a number of great free WordPress plugins to cloak your referer. We like Brad's free CPA-R WP plugin.
Because WordPress Guardian allows you to rotate advertisements over the same posts, we suggest that you do testing to see what sorts of offers convert best for each type of content.
Create The Ad
1. Login to your WordPress Admin Panel and click Ad Manager.
2. Select "Create New" from the Select Advertisement dropdown box.
3. Click Select Ad.
4. You can select whatever name you want. We're using "Entourage Ad" so it is easy to identify later.
5. Choose the geographical locations of users you want this advertisment to be displayed to. Many US-based CPA companies will focus on North America. If you're not concerned about the geographical location of the users, select 'All' which will override any other choices.
6. This allows you to enable and disable the advertisement. Naturally, we'll want this to be On.
7. The Lock Right Click option allows you to disable the right click button while the advertisement is being displayed. Disabling right click will prevent some users from viewing the source, which will protect the identity and URL of the content you're monetizing.
8. The Lock Scrolling option removes the scrollbars of a window, which can lock the user into the position they were in when the advertisement was displayed.
9. The Title is the largest text element of the advertisement. In this example. we've replaced the default title text with "Episode Protected!" This gives the advertisement a closer connection to the content we're blocking access to.
10. The First Paragraph contains a basic explanation of what is happening. As with the title, this can be modified to good effect by referencing the content that is being blocked.
11. The Second Paragraph contains a basic explanation of how to stop what is happening and get back to the content. As before, customization can be helpful with conversions.
12. The Link Text is self-explanatory; it is the text that is displayed for the link that you want the user to click. Once again, calls to action that reference the content at hand can be quite effective.
13. The Link URL (obscured here) is URL of the CPA offer that we want the user to fill out.
14. The Distance From Top setting allows you to set the distance from the top of the browser window that the advertisement will be displayed.
15. The Overlay Color represents the color that should be displayed behind the advertisement. We've included a collapsable color wheel to simplify the color selection process. If you're working with themes that have a distinct color scheme, choosing complimentary or matching colors can be helpful to the general appearance of the advertisement.
16. The Overlay Opacity setting dictates how well the user is able to see the content of the page through the overlay that sits behind the advertisement. There is a lot of potential here. For some types of content, pictures for example, you might want to increase the opacity so that the user can make out the basics of the pictures, without any real detail. For others, decreasing the opacity to show that the content that they want is still there might be more effective.
17. The Delay Guard option allows you to set the amount of time between when the user lands on the protected post and when the advertisement is shown. In some cases, such as video, a shorter delay is probably preferable so that the user isn't able to hit the play button before the advertisement loads. In others, such as pictures, a longer delay or "tease" might be beneficial.
18. The Delay Unguard option allows you to set the amount of time between when the user has clicked the link in the advertisement and when the content is revealed. You'll want to adjust this delay based on the length of the offers you're presenting after click. Remember that it is better to delay too long, than too short.
19. The Unguard Post For option allows you set the amount of time after the ad has been removed that the user will not be shown another advertisement. If you set this to 0, the block will only last as long as the user's browser is open.
20. Finally, we'll click Create Ad to do just that.
Assign Ad To Post
1. Click on the Post Manager tab of the WP Guardian menu.
2. Select the appropriate post from the dropdown menu. In this case, its title is, "Watch Entourage Season 6 Episode 12."
3. Click Select Post.
4. Select the appropriate advertisement out of the dropdown menu. In this case, "Entourage Ad."
5. Click Assign Ad.
It is as simple as that. Now all we have to do is test to make sure that our advertisement looks good!
Checking Out Your Work & An Important Note!
When you navigate to the post you assigned the advertisement to, you should be displayed the appropriate advertisement. It should pop-up at the appropriate time and the overlay should be the color and opacity you selected.
1. Here is our advertisement. Doesn't look too shabby, does it? It dictates to the user what is happening and what needs to be done to make it stop so that the user can get...
2. ... the content that they want, which is, as of right now, unaccessible to the user.
3. So, they must follow our instructions and "Click Here" to "Unlock Episode."
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