Amazing Niche Marketing系列教程Module 13 — Setting Up a PPC Campaign
本帖最后由 几何黑店 于 2011-5-24 12:39 编辑Module 13 PDF
Welcometo module 13! This module is all about setting up low cost Pay PerClick (PPC) campaigns to bring in even more money. If you want to seeresults from your site right away, this is the method you’ll want to gowith while you wait for your site to rank! I use Google’s Adwords forthis style of site.
(Note: Please See Screenshots of the campaign in Adwords below)
First, I want to explain my philosophy about using PPC for these mini product-based sites.
Your Ad, Keywords, and Landing Page (your site) Need to be Highly Relevant
It’s all about relevancy!
[*]Your keywords are going to be highly relevant[*]Your Ad is going to be highly relevant[*]Your Landing page is going to be highly relevantThink about it this way…
Would your conversions be higher if:
a) You sent your ads based on product X to a landing page about product X
or
b) You sent your ads about product X to a general page about products W, X, Y, and Z?
Youguessed it! If you send your ads based on your product to a page thatis related to your product, and only your product, your conversions aregoing to increase. That’s why it’s so important to keep things tightlyrelated.
Your “Landing Page’ Is Your HomePage, in This Case
So, I’m going to be sending traffic to you landing page, which happens to be my homepage.
http://gr-4ngriddle.com/
Use Exact Match Keywords
My keywords are going to be:
Noticethe brackets around my keywords — that means I want Adwords to onlydisplay my ad for these exact terms and nothing else. Leave it at exactmatch until you’ve tested and determined your ad is a winner.
The Ad I’m Going to Test Is…
The first ad I’m going to test is going to be:
Get the GR-4N Griddler for Less!
Free Shipping on the GR-4N Griddler
49% Off, Order the GR-4N Today
http://GR-4NGriddle.com/Sale
Thereare a couple of important points about this ad. As you can see, I’veincluded my keyword, or parts of my keyword on every single line. Thisis important, because it will catch the eye of people who are searchingGoogle for your product.
I’vealso included text that sets my ad apart from others on the page. Imention getting free shipping and the percentage off. I also give a callto action by saying “order today.”
Notethat in my display URL I have added /Sale. This is not an actual pageon my site, but it allows me one more way to demonstrate that I (throughAmazon) have a great sale price. This can increase click throughs.
Anotherimportant point is that it’s very clear my ad is for those who want tobuy this product. You do NOT want people to click through your ad justto click through your ad. That’s going to cost you money unnecessarily.You want people who are interested in buying this product to click onyour ad. You’ll find that your conversion rates are very high if youfollow this method.
Mostimportantly, you’re not focusing on a bunch of related keywords thatmay or may not convert for you. At these early stages (you can certainlytest and add more later on) you’re only trying those that are mostlikely to be winners for you. This cuts down on your costs and helps youearn money, fast.
Youwon’t get as many clicks and displays as you would if you were focusingon more general keywords (for instance, if I added keywords like“griddle” it would be very untargeted). But, your traffic will be far,far better.
Ifyou do this correctly, your bids will generally be very low (unlessyou’ve chosen an extremely competitive product where there are a lot ofAdwords advertisers). I’m talking 5-10 cents per click! You can makesome excellent commissions without spending a fortune to do so.
Remember to set your daily budget at a level you are comfortable with. You can increase it later, at your discretion.
Things to Monitor
As you run your ad, monitor:
[*]Whether it’s being shown — check its impressions[*]Your click-through rate (if it’s super-low, you may want to tweak and test your ad)[*]Whetheryou are making sales (remember, Amazon doesn’t report sales on the sameday you’re running the ad. So, proceed with caution the first few daysuntil you’re sure you’re going to make more money than you are spendingIfyour ad is not being show, try adding more keywords. If it’s not beingshown because you’re not bidding enough, consider whether you want toincrease your bid price.
PayPer Click can be a lot of fun, though a lot of people find itintimidating — but it really doesn’t have to be. That is especiallytrue if you use the right method!
Screenshots of my setup:
http://amazingnichemarketing.com/wp-content/uploads/2010/12/Screen-shot-2010-12-16-at-10.11.30-PM1.png
http://amazingnichemarketing.com/wp-content/uploads/2010/12/Screen-shot-2010-12-16-at-10.12.22-PM.png
http://amazingnichemarketing.com/wp-content/uploads/2010/12/Screen-shot-2010-12-16-at-10.16.36-PM.png
http://amazingnichemarketing.com/wp-content/uploads/2010/12/Screen-shot-2010-12-16-at-10.17.12-PM.png
My Ad Now Appears!
http://amazingnichemarketing.com/wp-content/uploads/2010/12/Screen-shot-2010-12-16-at-10.24.59-PM.png 感谢几何老大的分享 很详细啊，谢谢指导 满屏英文 书到用时方恨少啊....:'(
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