翻译贴:怎样写出有转化率的文章
Affiliate Marketing - how to write articles that will convert!怎样写出有转化率的文章
原贴地址：http://advertcn.com/viewthread.php?tid=97641&extra=page%3D1%26amp%3Bfilter%3Dtype%26amp%3Btypeid%3D54
I've been getting a lot of questions lately on how to write articles or product reviews that will convert. In this post i will be covering both writing a typical article on a keyword you choose to sell clickbank products and i will also cover how to write a good review product. This guide will be specifically geared towards clickbank products and other affiliate products out there
最近我经常被问到这样的问题，怎么才能写出有转化率的文章和评论。今天我就简单说一下这两个问题，我们以CB的产品为例。
1. Keyword research is always SOOOO important, so spend adequate time here even if it takes several hours, several days or even 1 or 2 weeks, i don't care just make sure you properly research your keywords, make sure they are getting decent search results monthly!
When choosing a keyword you should look for buying keywords, keywords that you think will convert. How do you know which keywords will convert? The ones that work best are problems and solutions to problems. You need to be smart here and think of keywords that people are in a hurry and they need a solid solution to their problems. These are usually the people that want to rip out there cash and hand it over to you.
关键词的选择永远都是最最重要的，在这上面一定不要吝啬你的时间，好好做些研究，有信心用月余的时间做到一个不错的排名
哪些是有转化率的词呢，一个不错的方法就是去找问题和解决问题的方法，通常这样有问题并且想急切解决问题的人是会很乐意把钱交到你的手里的
For example i will choose a product that's about reverse phone lookup. There are many problems here that people can face, worrying about a cheating partner, worrying about who their children are calling, worrying about prank callers, trying to look up an random phone number, etc. The key to getting them hooked in is to make them realize that they have a serious problem that they really need a solution to. The solution is your affiliate link to the product your promoting. You need to make them realize that if they don't buy that product their problem remains and they will continue suffering, BUT if they buy your product it's the one stop solution to ALL their problems and it will be worth every money spent and they will be at peace of mind and can get back to their normal lives. You may need to use some psychology and english skills here, use words that REALLY bring them in, make them feel like the article is pointed directly at them, emphasize strong words like "YOU" "HUMANS" "SMART PEOPLE" whatever things like that, make them feel like they are weird, or an outcast, or just stupid or dumb if they dont buy your product. You could say something like "only stupid people wouldn't buy this" - they will really feel like they are stupid if they dont buy this and will think twice before clicking away.
比如说我要选择一款能反查电话记录的产品，首先你要清楚这款产品的对象是什么人，他们的需求是什么，其实非常多的人都需要这样的产品，商人会担心合伙者的欺骗，父母会想知道孩子给谁打电话了，甚至会经常有一些莫名其妙的电话需要去搞清楚等等，吸引他们的方式就是让他们认识到问题的严重性，你一定要明确指出这些问题是多么的严重，如果不结果后果不堪设想，而解决的有效办法就是通过你给的链接去购买产品，他们购买的这款产品是多么超值，一旦购买了这款产品他们所有的烦恼都没了，就可以回归他们的正常生活，这里你还要用上一些心理学的知识，可以用一些强调性的词语，要让他们明白购买这样的产品是一个明智的选择，你甚至可以说些诸如“只有愚蠢的人才会拒绝购买产品以解决问题”此类的话。这样，他们会在离开之前更加慎重的考虑考虑。
Little things like this really help your conversions, you need to grab their attention and make them want to feel "normal" or fit in with everyone else, humans tend to always want to feel normal and fit in and feel the same as everybody else, they don't like to feel weird and isolated, so use this to your advantage. Give them a solution to their problems and make them feel "normal" and "fitted in" again and they will gladly pay you for it.
Ok now on to product reviews, can't really choose too many keywords here, but heres how to write a good one:
这样的细节是有利于转化的，人们都有群属感，不想感觉被狐立或者自己跟大众不太一样，不太正常，你要去强化这一点，让他们认识到这个问题有可能导致上述情况，抓住了这一点，他们会乐意掏钱滴。。。
下面我们来说说产品评论。。。
1. Straight away as you get into the article try and pinpoint their problems. Ask them things like are you worried about something, or are you experiencing something, is something something ruining your life, is this problem causing you and affecting you, blahblah? things like that. Then right away give a solution to their problem, If your answer is yes to any of the things above, or to solve your problems, or a instant solution to your problem can be found here: affiliate link, you get the idea, just try and get them involved by stating their problem and give them the easiest solution right away as soon as they get into your article. You may find that this converts really well and a lot of people don't even bother reading the rest of your article (which is completely fine) you just want to send them right off to your affiliate link and let the affiliate site seal the deal with them.
1. 首先准确定位他们的问题，可以问他们如下问题，你有什么担心的事情吗，有什么事情正在毁掉你的生活吗，这个问题是否正在影响你的生活啦等等，然后直接给出解决办法，如果以上问题有任何一个是存在的，下面就是解决办法，给出你的链接就行了
2. Next tell them what the product is about, you want to be clear here what the product does, and get the reader to feel oh this product meets my needs, but make it a brief overview. At the end of this paragraph, give them a link to get the product if they want. Just tell them to grab a copy here, check out the product here (sometimes people are just weird and you need to tell them what to do and they will just thoughtlessly do it to see what its about)
接下来告诉他们这个产品是干什么用的，让他们感觉这款产品非常适合他们，给出一个简要的说明，然后在底部给出链接，有的人可能会需要你的指导，那就引导他们一步步去完成
3. Now get into detail and pick out each main component or section of the product one by one and explain each one in detail, you will want to explain this clearly and make it in a way that it will really benefit the person if they buy it but don't tell to buy it in here just yet. Now at the bottom say something like this product is the solution to all these above problems and will definitely make them feel normal and get back onto living life peacefully again or have whatever they need and make their life better/more enjoyable/ or whatever. This is where a lot of people like to buy it because they see the features of the product are so great and jam packed with goodies!
Here you can specify any other offers or bonuses or extras of the product and say to the readers they can grab a hold of these specials only by going through your link! Make them feel that if they want these extras they need to go through your link to get it or else they will miss out
5. Now tell them how much it cost. Also a very important thing here is to reiterate the fact that there is a money back guarantee (if there is one), and make them think they should buy it because its risk free, if they dont like it they can get their money back no problems and its easy. People love this so tell them to buy it, they won't be disappointed.6. Now throw in 2 or 3 testimonials from satisfied users, you may not want to give the full testimonial and just give a teaser, and say to read the full testimonial here(affiliate link)7. Now at the end just sum up everything and sell them the product one final time and tell them theres no risk, buy it and all their problems are gone/they have a better time in life whatever.
接下来要关注细节了，对产品逐条进行详细说明，让目标客户真正感觉到如果他们购买的话会真正有帮助，但是不要在这里就督促他们购买，在结尾的描述中再来一个概括，大致说明产品适用范围，真正能解决问题。这里你可以给出一些额外的优惠，让他们明白只有从你这里才能得到最大的实惠。接下来是价格问题，在这里一定要重申你的退款保障（如果有的话），让他们感觉到购买是没有任何风险的，如果他们不满意，可以很容易的拿到退款，这都是屡试不爽的招数，人们就喜欢这样。
Other notes: Don't limit those who can use this, or mention who can benefit too much, this can sometimes put people off and not turn them into buyers, if you say this is only for those who have this problem, people might click away, it's ok if you list compatibility with different machines or software or something like that. For example an seo software, if you say perfect for noobies, then maybe the pros may think its not that great of a tool and wouldnt bother buying, or if you say for the professional seo gurus or something, then maybe the noobies may think damm it sounds too complicated for me, no thanks, you are just limiting yourself and missing out on every opportunity you can.
Leave all that nitty gritty stuff for the affiliate product page, all you want to do is give a good review, and get them to go to the affiliate page and your done with them, that's your main goal
Anyways i hope this helped out some of you guys.
I'll have more guides coming soon
注意：不要限定使用人群，或者说明哪些人更适合之类的话，这样会损失一部分客户，拿SEO软件做例子，如果你说这款软件对新手有极大的帮助，那么老鸟也许会不屑一顾，反之，如果你说对老鸟非常有用，也许新手就会想当然的认为软件太复杂，不适合自己。总之，你要注意任何一个小的机会，小的细节。不要太实际，太具体，你要做的仅仅是给出恰当的引导，把客户带到相关页面，就大功告成了。
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