听风就是雨 发表于 2012-10-3 10:46:24

翻译贴:怎么判断一个niche词能否盈利

怎么判断一个niche词能否盈利
原贴地址:http://advertcn.com/viewthread.php?tid=96021&extra=page%3D1%26amp%3Bfilter%3Dtype%26amp%3Btypeid%3D76

I accidentally stumbled upon an interesting technique of IMMEDIATELY determining a keyword's profitability using Spyfu.com Now, before I go on, you probably know about the conventional way of deciding if a keyword is profitable by spying on the PPC ads that appear for those keywords for a period of time, say a month.Afterall, advertisers won't be so dumb as to continue throwing money on PPC ads that don't produce returns over time, right? Even though that technique is quite effective, it is extremely time-consuming. I mean imagine having to wait up to a month to collect the data for your keywords, that would severely impede you from doing anything! Well, not anymore, because I just found out a simple search on Spyfu can help determine your keyword's profitability IMMEDIATELY. So, here's how to do so...

我偶然发现了一个可以立刻查询关键词是否能够盈利的方法
在开始之前,我们先来回顾一下传统的方法是怎么样的,你如果想知道一个词,也就是一个NICHE是否能够盈利,通常的方法是在一段时间(一般是一个月)内关注有关这个关键词的广告,毕竟,如果不盈利,投放广告的人是不会傻到继续投放广告的。不是吗。。
即使这是一个有效的方法,但是也花费太长时间了,你必须等至少一个月才能得到结果,这会严重影响你去做其它事,现在好了,我发现了一个简单的方法能马上查询关键词的盈利情况,。。。

Step 1: Go to SpyFu Step 2: Type any keyword and hit the "Search" buttonStep 3: Look at the 2nd table with the title "Ads" Note: If I were to tell you those ads that appear in the table are 1 MONTH OLD, do you get the full picture of how it works now?If not, please read on...(Sidenote: If you're not convinced that those ads are 1 MONTH OLD, then look at the very 1st table, do you see the "View Cached Page" linnk on the right? Give it a hit and you'll be convinced)Step 4: Go to Google and type in the same keyword as you did earlierStep 5: Cross-check the ads that appear on Spyfu.com against those on Google.

来到spyfu.com
查询你想要的关键词
我们来看标题为ADS的第二个图表
在这个图表里显示的广告都是一个月以前的,如果你不相信,回到第一个图表,看见view cached page这个超链接了吗,点击进去,你就相信了
回到Google查询这个关键词
和SPYFU上的反复核对。。。明白了吗

Then ask yourself, "Do the majority of the ads on Spyfu.com and Google appear similar or different?" (To make things easier, you only want to check the 1st page of Google) If they are largely similarly, then there's good chance the keyword IS profitable! Yep, so that concludes what I've to share, hope to hear your feedback on it
问问你自己,在这两个网站的出现的广告是相似的还是不同的,为了简单一些,你只需要看Google搜索结果的第一页就行了,如果结果相似,证明这个产品是盈利的。。

备注:其实就是SPYFU这个网站会缓存几个月前的Google数据,方便我们对比。。。:)
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