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1. Correct Category Associations With Your Business. Select categories carefully. All of your categories should be relevant to your product.
2. Physical Address in City Being Searched. Ideally you should be in the same city as the people who are searching for your business.
3. Number of Matching Address and Phone Numbers on The Web. How can Google Tell You Are a Real Business? Simple, count all matching address listings.
4. Quality and Authority of Matching Addresses. The more trusted sites who talk about your address and phone number the better.
5. Matching Address on Your Website. Google will look at the website address and phone you use and see if it matches your listing.
6. The Rank of Your Website. Your Website should have some rank too. How long has your website been up? The rank of the site you use should be high.
7. Quality of Links Talking about Your Site. Google gives a page rank (from 1-10 on every site that talks about you) quality over quantity.
8. Owner-Verified Google Local/Google Plus Page. Have You verified Your Google Plus Local Listing?
9. Add Your City, State in Places Landing Page Title. It is wide to state the cities and states in the title.
10. Closeness to Google’s City Marker. Type the city’s name – Google assigns a default location to the city – the closer you are to that, the better.
11. How Many Reviews You Have. The number of reviews is also a very important factor in making you rank high.
12. Number of Google (Specific) Reviews you Have. Focus on getting reviews on Google itself, it seems they are more important.
13. Products and Services Keywords in Business Title. Add a couple of key Search terms (like 2) in your title, but don’t stuff it.
14. Number of Links from Locally Relevant Sites. Focus on getting reviews and links to your local listing from local places in the city.
15. Closeness to The Searcher. How close are you to the person Searching?
16. Number of Links from Industry-Relevant Sites. Google looks at how relevant your links are to the Category you chose.
17. Local Area Code on Local Plus Page. Does your area code match the location you entered in?
18. “City, State” in Most of Your Website Title Tags. Consider adding your City and State to the Website’s Title’s on each page.
19. Number of Third-party Reviews. How many reviews on other sites, like Yelp, YP.com and other traditional sites?
20. Add a Google Earth KML File and GEO Sitemap Notations You should add a KML file to attract the niche of Google Earth users.
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