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发表于 2006-3-2 19:37:04
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I think every site and market is different. This is why I tell people to make their own system that works for them. Just because I'm successful one way, doesn't mean it's easy for someone else to follow and get it right.
I guess the best system to follow that is pretty much the same for everything, is the very early stages of a site's development. Before you even secure a domain name, lay out the idea of your site in front of you, either on paper or in Notepad. Weigh out the pro's and con's of the site. Research as many competitor sites as possible. Figure out which keyword themes they are ranking well for, do your research on those keywords, and figure out for yourself what is making them so popular on the engines. Once you've laid out some traffic information, start jotting down ideas to make your site "unique". One of the primary goals your site should bring to the table is that it is different from all the other ones out there. Something about it needs to scream out to the crowd "LOOK AT ME, I'M DIFFERENT, AND BETTER". That's what can really make users keep coming back to your site over your competitors.
SEO is definitely a major player, but it doesn't have to be your only option. I think the absolute best way to attract attention and traffic to a site is through viral marketing (word of mouth). Perhaps make a contest of some sort if you can. Hand out flyers to friends, just get the word out. Offline advertising can be just as cheap as online advertising.
But before you get ahead of yourself, map out a budget. Even if it's $5 a month, you need to make realistic projections for yourself. This way you can really start to figure out how well or bad a site is doing, and never be afraid to make drastic adjustments if need be.
Sometimes, you'll run into a dead end and the only wise thing to do is abandon the project or save it for a rainy day sometime next year. Don't be afraid to give up on a site, many times I do the same, and then I figure out how to make it work months later. I know I say never give up, but sometimes, a dying site needs to be cut loose, and it takes a lot of guts to di好and from a project you may feel passionate about. Only cut it loose though if it's doing more harm than good. Sometimes people feel that a non-profitable site is still profitable in other areas (spreading the word about something).
Before I write another novel post here, I just want to point out that there are millions of ideas to use in every aspect of a site from pre-launch to selling it for lots of money. Overall, just be creative and unique, and I think you'll do just fine. If it's money you're interested in, you need to approach the site from a business perspective. Don't be unrealistic to yourself, always go into it asking yourself "can this be profitable, and if so, what will it take to make it so, in how long a time?". If you feel confident of the answer, then start it up, if not, put it on the backburner and start something new.
This cycle never ends, and sometimes it's a lot of fun, but other times it's tough as hell. Either way, I would never do anything else.
[ 本帖最后由 kiss2008 于 2006-3-2 20:02 编辑 ] |
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