看的wordtracker上面的文章，总结如下：
7 ^2 E% A4 L7 a1 O9 b, w9 }0 D1. 关注你的主关键词和次关键词：; g' G/ t, x5 T2 j7 K T; F
不要在你网站不同的页面使用相同的关键词。6 n" I( B- n `2 z3 N1 m' `
对于主关键词和次关键词，你可以遵循下面的优化过程：% Q5 k, B+ G8 y# N
$ `) T4 R2 Y$ L3 p1 x I.找到相关利基关键词:
7 D( S/ _0 m7 O7 O& z6 D 这个方法有很多，查看对手网站文章，找到你需要推广的产品描述、使用工具搜索等等）5 S; G# w* r, c0 k& z/ }) \
II.评估你的利基关键词 :
( z5 v( V' M$ a( g6 ], _ 评估的内容有： 利基大小，竞争大小，目前的流量, 目前的销售情况
% s6 D9 B0 p1 }6 N 可以使用wordtracker tool， eg:( c* l& W& o1 T$ m
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III.按照优先次序排序你的关键词列表， 可在excel列出表格进行分析，eg:
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2. 使用效果好的长尾关键词( G/ l5 g$ K6 k& j2 c
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3. 在下面这些位置上使用目标关键词。• Page title tag
9 l3 K# H+ p0 K3 W, _0 \) C• Description tag
. O% r8 H0 r6 Q( Y: q U3 A0 o• Headlines, sub-headlines and body text
( v! a: p1 n7 C) ^$ l3 M• Internal and external links# R: K- j7 P% K* D+ X" g- M1 h8 h
• Image names and alt tags 4. 写大约1000字的新内容，关注一个主题和匹配长尾关键词. n. ]- h: `& A) R
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" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"
- J9 O7 {8 S! {+ M! s ----- google knol的建议
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5. 建立一些链接（inbound link, backlinks)
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6. 优化页面需要check的列表：(这些就不翻译了，直接看比较容易懂）• Start with a keyword strategy for your whole site
) ?: B) x( j# Z! S; d' U• Plan a structure for your site's content2 W$ J" k' h5 Q5 I
• Choose primary and secondary target keywords" M) g) l( u, B: n5 G
• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.6 [3 p2 |6 |, j* _( g2 L5 ? g
• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords+ ^$ s' K& x3 C" w9 l5 P* V, s* @
• Page title tag- C2 P D& w: g% q" k5 a
• Description tag; s, E8 ~% G* [& P1 P) D$ {
• Headlines; ~# Z, S9 a# H' t
• Sub-headlines
8 b. k4 z8 G5 {' k• Internal outbound links (to other pages on your site): H; S* `2 N! u8 c
• External outbound links (to other sites). Q1 A3 l7 ^ G( y) C2 J! w
• Image names and alt tags3 \- [, n+ g+ N: i
• Internal inbound links from related pages and your home page; B: d4 j8 a) i3 _! `
• External inbound links from other sites * b8 _, R* f/ e5 G5 w
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发表于 2013-9-5 20:59:13
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