Amazing Niche Marketing系列教程Module 12 — Where Is Your Site Now?
Welcometo module 12! This module is all about evaluating where your site isright now. This helps give you important information so you can figureout what your next steps are (if any).Thereisn’t a video for this module. You’re going to be using the resourcesbelow to evaluate your site’s performance to date. Note that in theseearly stages your stats and rankings may change on a daily basis, soonenough things will settle down for you…hopefully on page 1 for a goodlong while!
Rank Checker: I use this free tool to check my rankings: http://tools.seobook.com/firefox/rank-checker/
Itis a Firefox plugin, so you’ll need to be using the Firefox browser.It’s totally free, but the owner does have you opt-in to get it.
Alternatively, you can use Market Samurai (that is an affiliate link for a free trial, if you’re interested) to keep tabs on your rankings.
Whatever works best and easiest for you http://amazingnichemarketing.com/wp-includes/images/smilies/icon_smile.gif
Scroogle.org: Asyou may know, Google keeps tabs on your searches. They personalize yourresults based on things like location, previous searches, etc. You canturn this off to a certain extent using the settings in your account,but I prefer to use Scroogle instead.
Scroogleuses Google’s search function, but they strip away things like cookies,saved searches, etc. It can give you a more accurate picture of whereyour site is ranking for your targeted terms.
Iuse it by searching for my targeted term/phrase, then I see if my siteis ranking. That’s it! It’s a manual, easy way to check your rankings ifyou prefer not to use one of the tools I’ve mentioned above.
Check your AWStats: Ifyou go to your cPanel for your site, you’ll see that there is an iconlabeled AWStats. Click on this to see traffic data for your site so far.
Ifyou scroll down toward the bottom, you’ll see the keywords people havefound your site through, using the search engines. This data isincredibly valuable. Not only can it give you a hint about your rankingsfor those terms (if many people found your site using term X, thenyou’re probably ranking highly for that term).
Itcan also help you out with ideas for terms to focus additional contentaround, if you decide to expand your site down the road.
Here are some terms my site has been found for at this point:
[*]GR-4N[*]Cuisinart GR-4N[*]Cuisnart GR-4N Griddler[*]GR-4N Griddler[*]Cuisinart GR-4N Griddler Sale[*]Cuisinart GR-4N Price ComparisonPretty cool!
Checking Your Amazon.com/Associates Account:
You’veprobably been checking this already, but there are some really coolthings you can gather from your account. For one thing, you candetermine if you are making sales already. You can also see how manypeople have clicked your affiliate link for this site! (Note: that isonly the case if you set up your tracking ID for this site).
Look at your conversion rate.
Amazon gives you many valuable bits of data that you can sort through and analyze.
Thisdoes NOT mean that you need to sit there for hours on end analyzingstuff. Move on and build more sites! Look at this data to see if thereare immediate changes you need to make. Look at this data to giveyourself a pat on the back for a job well done!
But…thisis about putting up high quality sites quickly. Don’t be a constantstat-checker, or you’ll never reach your goals. Build, build, build.
Later down the road (say, a month or so from now) you’ll want to check these figures again to see how things are going.
Ifyou’re not ranking at that point, determine whether you need or want towrite more content. If you are ranking but are not making sales, seewhat you can change to improve things (your theme, graphics, affiliatelink placement, etc.).
Ifyour site is going bananas and making all kinds of awesome sales, seewhat you can do to branch out — either add more content to hit moreterms for this site or even create ANOTHER site targeting the samething. You can also find another product that is similar to create aproduct around.
Youcan also create a “mother” site targeting several related products.That will be covered in the bonus module to this course http://amazingnichemarketing.com/wp-includes/images/smilies/icon_smile.gif
You’re doing a great job!
Coaching students, contact me with questions regarding your stats and what to do with them, if you are stuck.
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