看的wordtracker上面的文章，总结如下：+ c3 T: M' p+ y ^) z
1. 关注你的主关键词和次关键词：$ t, \5 H2 T1 t
不要在你网站不同的页面使用相同的关键词。: i$ _/ J# f" ?9 H/ X
对于主关键词和次关键词，你可以遵循下面的优化过程： T- Y+ M7 N5 @, |$ c6 E ~
2 c3 _; ^2 q* Z9 i# ^ I.找到相关利基关键词:
( e# r: w9 V; G/ y! X" x9 J: ` 这个方法有很多，查看对手网站文章，找到你需要推广的产品描述、使用工具搜索等等）" _) h) ]9 K2 D
II.评估你的利基关键词 :
! b% O. z; I: w1 b 评估的内容有： 利基大小，竞争大小，目前的流量, 目前的销售情况9 W2 W2 n4 n$ K4 ]# Z2 x
可以使用wordtracker tool， eg:
5 I: K0 J/ F4 r6 K2 ^ 
0 l+ R! H# a; }1 G# L III.按照优先次序排序你的关键词列表， 可在excel列出表格进行分析，eg:1 f) I* P+ P$ o; M
( @5 z- g; n( X3 ^8 Q: E
# b4 ^4 a2 i7 @) a' X1 V# x2. 使用效果好的长尾关键词
4 a$ f* }) z6 W6 ]; c% c f6 p: O/ {$ g. K% G! |. v6 ~1 ~$ n5 O) S
3. 在下面这些位置上使用目标关键词。• Page title tag
- T( ~* f8 o* h5 O# ]( \1 H& p/ G• Description tag
- p6 o+ m) r+ Z• Headlines, sub-headlines and body text
2 M' p6 U: q% m/ [• Internal and external links( o6 P) N; o8 S4 O
• Image names and alt tags 4. 写大约1000字的新内容，关注一个主题和匹配长尾关键词
# J: [( i! t2 s3 o5 C- a
( o5 u) ] A* g7 x! Y" P" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"
/ r6 Z& y! `& D ----- google knol的建议
/ T; |9 e& H+ b3 R$ Q# `" @. P! K5 [* w# F/ A+ v7 K
5. 建立一些链接（inbound link, backlinks)- j) t) j% @9 {* h& l% v7 O* Y7 }
! R6 r% u. }) \% P! ~4 P* x( b
6. 优化页面需要check的列表：(这些就不翻译了，直接看比较容易懂）• Start with a keyword strategy for your whole site- Y, z' e- F2 l
• Plan a structure for your site's content/ F9 J4 ~; A# [9 B0 _. [
• Choose primary and secondary target keywords. C) R# B3 o/ c; k% w+ ^
• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.
9 Q' ^* R$ P* u6 L• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords: K6 m% \3 @! r" @5 s
• Page title tag# m8 d7 _' g; K; i9 ]
• Description tag
8 ^" W0 y' J8 A3 K b7 y5 I• Headlines
# ^+ H5 ^9 g, O3 v8 b& Q• Sub-headlines
0 G6 t( e1 B+ @" O3 d; m• Internal outbound links (to other pages on your site)
. [+ G% P% u( l3 @, S E- r% P$ M• External outbound links (to other sites); D+ t; t2 [0 a, q
• Image names and alt tags
$ ]0 y0 ~& `& u' [9 e, O• Internal inbound links from related pages and your home page
4 K, _5 k m3 `• External inbound links from other sites 1 s5 P. h7 I5 l p3 `
" J2 n. N3 j3 i7 Y, F. `9 `/ ?5 ]7 N& F. p
|
发表于 2013-9-5 20:59:13
提升卡
沉默卡
变色卡