看的wordtracker上面的文章,总结如下:
! A& T' L/ U' w1. 关注你的主关键词和次关键词:
2 Y: u; r) O+ Q* | 不要在你网站不同的页面使用相同的关键词。4 f) d& k. K4 Q7 u# h+ \
对于主关键词和次关键词,你可以遵循下面的优化过程:1 P v# }( W; ~* e' i
- i) ~2 N5 _+ S( H6 l I.找到相关利基关键词:
7 s/ A. s9 x) `! h6 A 这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)
2 `' @- W+ D: v II.评估你的利基关键词 :
4 Y& R( C. P" I! A- b 评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况3 j6 g% b+ e, Y2 Y" d3 c
可以使用wordtracker tool, eg:
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! j! t) Y* P4 H* w, c III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:0 q! i) }7 w6 J- X) W& ^
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2. 使用效果好的长尾关键词
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# S. z. L ^! U! X+ ?8 T) J- n3. 在下面这些位置上使用目标关键词。• Page title tag* I5 S( B4 N; v8 Q" [. u# M
• Description tag
# d$ i8 }3 e; s8 K6 p• Headlines, sub-headlines and body text& e9 I1 C1 k: H7 R) D7 P
• Internal and external links
% f5 y2 {7 \' }% o0 ~) H• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词
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0 q( R$ a* L G- c" M* H6 O( J" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"8 H1 v/ F& ]7 E5 u2 D
----- google knol的建议
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5. 建立一些链接(inbound link, backlinks)0 M' k, A6 L9 q5 E/ d! }
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6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site
8 d& j. X1 g+ D• Plan a structure for your site's content4 d/ l" ]# Y4 B+ R1 o
• Choose primary and secondary target keywords
" _2 t; e) F( l5 [) u• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.; P" j3 M U/ G; y& }) a
• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords% Z5 S5 o v' ]
• Page title tag
( C: Q4 t4 _4 G) D# G• Description tag
) p- [( }$ V3 Q0 {/ d8 b• Headlines
2 S e1 D0 F; Z6 C+ a: K• Sub-headlines
# e+ z2 n" n* @# v5 H) K• Internal outbound links (to other pages on your site) Y; c# G* u# D, a- j
• External outbound links (to other sites) @3 }% Z5 A, K
• Image names and alt tags. G1 X. x) [# Y
• Internal inbound links from related pages and your home page- z9 R, F( L& B' V
• External inbound links from other sites + @! D6 h+ u4 i
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