看的wordtracker上面的文章,总结如下:
" V t0 Z- n0 X( P9 W* O4 \, b6 B& K g$ [1. 关注你的主关键词和次关键词:; j4 s e$ K S! p2 X0 J! B
不要在你网站不同的页面使用相同的关键词。
7 L2 h( r( {% B2 B5 f+ q 对于主关键词和次关键词,你可以遵循下面的优化过程:% j. \* Z- c* P/ o0 `( X: k
. H, c: c; p$ N/ ^# K1 ~ I.找到相关利基关键词:4 n$ W, p' z' r; x [
这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)5 f. O2 v& n( U, y
II.评估你的利基关键词 :* H% C7 N8 t8 r6 u/ D
评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况
4 Z" }8 W% k8 U2 p/ I/ T3 t/ M R 可以使用wordtracker tool, eg:7 H% n) Q; d0 S9 I+ n3 H; {5 i% }, J
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III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:, Y0 X9 W3 z# a& m4 V; a8 w8 r
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2. 使用效果好的长尾关键词
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+ V1 x0 f) X8 x5 h: G U3. 在下面这些位置上使用目标关键词。• Page title tag! ]" e$ {+ S4 P+ [0 Q4 i) |
• Description tag
# o8 u! K/ i5 o6 N( t, t: E! w• Headlines, sub-headlines and body text) k* L/ F& {* f! j' i, w* c
• Internal and external links% v; C7 a$ t+ L2 i- P, A6 s
• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词
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" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"
5 V7 l7 h- M( u: S: |; s9 T ----- google knol的建议
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5. 建立一些链接(inbound link, backlinks)
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6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site
1 Z+ n' O- ^9 r5 f; K% v+ t! }• Plan a structure for your site's content. f6 h0 V" b2 s: d4 c5 j5 K1 C
• Choose primary and secondary target keywords: ]. g, V2 h' P' K, v& U% i
• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.
: M* |& F+ j2 o3 ~; ~- p# M• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords( n( O0 H( J. t1 w) T6 E" M1 q
• Page title tag
" o- b0 C$ r' O5 R/ y• Description tag. D/ f9 I( i% d% f! U; H
• Headlines
- _6 H7 {/ ?9 r• Sub-headlines
+ r1 {- b# k$ g4 y! y9 r• Internal outbound links (to other pages on your site)4 _& ]6 x! [! Y' `' w A
• External outbound links (to other sites)7 J4 g4 P; |) F* r1 |8 u+ ~7 n
• Image names and alt tags
; ~! U. n+ a; w7 S7 q8 `1 d2 j3 K• Internal inbound links from related pages and your home page
& {$ |6 Z& S$ h' l& w• External inbound links from other sites
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