看的wordtracker上面的文章,总结如下:6 Z `- N0 o* M( S' b- g
1. 关注你的主关键词和次关键词:! a# j' C5 L7 ^ r& K! ^8 Z& S
不要在你网站不同的页面使用相同的关键词。) h& P$ \9 Y: X- z; @5 L+ l
对于主关键词和次关键词,你可以遵循下面的优化过程:
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! y% t3 R _* H$ p I.找到相关利基关键词:/ x: o( G$ ^8 r# [1 v
这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)
3 p7 ~; Y0 G/ P$ c. G( U9 T# o II.评估你的利基关键词 :2 {. f. ^. G. ]9 U. h. [8 B
评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况
: }& z/ |7 p2 p* |6 R3 S 可以使用wordtracker tool, eg:
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III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:
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: Z2 t0 J' P& s8 @6 Q2. 使用效果好的长尾关键词
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3. 在下面这些位置上使用目标关键词。• Page title tag) f. p6 [9 d3 F! V
• Description tag
8 o5 e* b" |% R• Headlines, sub-headlines and body text
/ e( _. z' L; P3 b. u• Internal and external links- V3 ]0 |6 D) H' P2 m; F9 u
• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词 o4 { b A7 F2 j
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" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"5 g. c! X1 m; r9 K, ~9 j
----- google knol的建议
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, C1 [. `9 ?* b# Q$ V* C* f5. 建立一些链接(inbound link, backlinks)
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6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site- e0 X3 D1 ], U) R* g' r
• Plan a structure for your site's content
& `( Y) J3 o/ ]# T" I5 f• Choose primary and secondary target keywords
+ l- k8 z/ ~: G8 I) J) v• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.
0 a2 E. T0 j" e% n1 Y• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords
m, _( n: ]5 o: o4 U, n• Page title tag
3 g/ A! `* \7 R. O' P( Z1 [. S• Description tag
$ R: u, A) A; }$ J: g" F• Headlines
7 Q7 S2 }1 O2 l" p3 M% [5 r( N& G. j: ~• Sub-headlines
0 S, u2 X' Z/ T& b• Internal outbound links (to other pages on your site)
: C2 i. @$ t! a+ f( I3 f; f+ o• External outbound links (to other sites)
$ ~! h% G h# ?% Z% u• Image names and alt tags, s; |4 _ c/ P8 `9 D! x" _
• Internal inbound links from related pages and your home page) A( J, o; c' H! ~9 P) Q6 a
• External inbound links from other sites . y! D- B; B C/ O6 H* u
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