看的wordtracker上面的文章,总结如下:$ p# d, ]7 w% v7 H! `2 P% q' e2 d
1. 关注你的主关键词和次关键词:
2 V* P: t+ ?; n2 o o& A( I9 `# I! | 不要在你网站不同的页面使用相同的关键词。
- t% ~9 N2 l( _/ |! R1 U! o) {: V 对于主关键词和次关键词,你可以遵循下面的优化过程:
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I.找到相关利基关键词:8 g* a& t4 d: _# R" m
这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)' {6 k) W r# _3 B, g# x9 M$ c2 v
II.评估你的利基关键词 :
* r% i+ c+ A7 Q: w+ v 评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况; H6 k$ Y! O: E9 G8 q3 R; g1 v
可以使用wordtracker tool, eg:! i" I0 X X- u/ z2 W
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III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:
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6 p* R& k9 I7 w& m4 @) y2 N/ m, y2. 使用效果好的长尾关键词8 v% W# e$ C5 u
. _" e* X% ?& ` o3. 在下面这些位置上使用目标关键词。• Page title tag
# u" {, k6 g' Q$ b6 V( k# Q* O2 f• Description tag+ y' P: A# o0 n: m- t& o1 }3 B
• Headlines, sub-headlines and body text
# ?) @2 |; I( l6 y5 Y1 l; [+ c• Internal and external links+ @8 {' b) f5 }& l2 Z3 g! {! h" S
• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词
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: `' f4 D0 K% l# i) a" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"# E8 X3 E7 y0 p& u3 h X- o; @% ?' Y
----- google knol的建议
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I5 s2 G1 k' V7 ~0 r: }5. 建立一些链接(inbound link, backlinks)
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6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site
/ O ?. m4 h1 ]/ L2 b0 G• Plan a structure for your site's content8 w; X" A4 U' o) r2 o! M
• Choose primary and secondary target keywords
. {6 h5 E$ H- I# v• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.
3 a i5 b% g$ D4 \; [• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords
) ]4 O. Q' u( b: A• Page title tag
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• Headlines
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• Internal outbound links (to other pages on your site)) a% u9 l/ L2 m7 B
• External outbound links (to other sites)
7 D. M1 P r: A( P7 _. D• Image names and alt tags
# P$ D2 ?4 ?) p• Internal inbound links from related pages and your home page, ] t& J$ K' t4 x; r
• External inbound links from other sites 9 s& o4 v B: B3 v; b* } v2 `& y
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