看的wordtracker上面的文章,总结如下:$ ]: P8 B; A4 [& Q. ]
1. 关注你的主关键词和次关键词:
: M" |% i |. F+ ? 不要在你网站不同的页面使用相同的关键词。, R3 l. l: a! q! a/ K/ X) H
对于主关键词和次关键词,你可以遵循下面的优化过程:
0 L7 M- S9 k1 }8 a* \. I
- |$ `4 ~/ X4 C" [1 _ I.找到相关利基关键词:# x2 H* I& R; x! s; W, ~; W) }
这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)
6 Y0 u$ ^3 @0 x* S0 J4 l! A! {$ B II.评估你的利基关键词 :% E4 S) x5 i1 U, G$ l( P
评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况. _, [* M( `5 P5 u |5 H8 C
可以使用wordtracker tool, eg:
( L" c% g( ~! ~
2 V' r3 i) j& j. R) b# V- A. I* V III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:
# `3 t7 u, z! Q) |( I + Z% d- X; I; J& d \* K
' a# y8 D1 m+ D7 [: G2. 使用效果好的长尾关键词
/ \% Y; F( o' K8 F% s
0 e+ E/ H$ O9 E3 N. Q3. 在下面这些位置上使用目标关键词。• Page title tag
" w! u& Z8 V# c+ `• Description tag
$ O' n' ~! B! r2 m• Headlines, sub-headlines and body text
9 w1 n) \9 T0 C• Internal and external links: v4 ~' k$ ^& K7 S8 X1 t: \
• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词/ H! I& n6 r ^/ _# U" X( k- @
6 N5 V( @1 I! ]/ ~" k& @
" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"
0 d& {; f) X( @ ----- google knol的建议
; F* [$ }& Q* a$ |% H# B' f7 ~$ h7 r: }7 u8 A1 T% Q2 u8 m. p
5. 建立一些链接(inbound link, backlinks), e! e+ y6 J3 f0 j* ?
X2 U' j2 L3 T+ H$ j# ?/ c1 T7 V6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site! u: j/ I1 A" \' M
• Plan a structure for your site's content
- J" B8 J2 i9 J- N- V5 H1 f• Choose primary and secondary target keywords+ `% K) F; v6 z. v
• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here., M; S9 t/ R! Q( k3 Z, l
• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords
) {1 B: \3 z) n# c• Page title tag
: J: w9 D6 ?5 C6 a. w: U• Description tag
* M* H: Y d' ]4 V3 `) m% f• Headlines8 O% J3 j- ?, G7 B& ^
• Sub-headlines
( J3 M) Q- f7 W6 h4 E• Internal outbound links (to other pages on your site) m* v- d2 M4 a: j
• External outbound links (to other sites)7 w) n% O b; T
• Image names and alt tags' L. H- C1 G( ]
• Internal inbound links from related pages and your home page
8 Q( c& D; b5 R) }- w+ q• External inbound links from other sites $ H0 A" F" U, L" @
, H. U: A( H/ `5 ?& r( b8 I* X/ c v0 A
|