看的wordtracker上面的文章,总结如下:+ J* p: m% U7 ~5 E5 I9 a
1. 关注你的主关键词和次关键词:
6 @. G! a6 F4 k0 z$ b 不要在你网站不同的页面使用相同的关键词。: ?6 o4 Z; Q- ]
对于主关键词和次关键词,你可以遵循下面的优化过程:
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2 P4 x3 O9 W- V) C) | I.找到相关利基关键词:
8 z2 j' a- s/ \3 X w8 [2 U* w 这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)
) J5 r/ H7 Z t" J II.评估你的利基关键词 :/ k1 U- C; i4 m- W
评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况
9 D/ e# D8 m4 Q1 K3 s0 Z* x1 H 可以使用wordtracker tool, eg:: [6 D6 E* o* E4 a- n
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III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:, B% u: M% U7 X" }- D
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2. 使用效果好的长尾关键词
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3. 在下面这些位置上使用目标关键词。• Page title tag
8 P0 |0 w$ Z; G7 ?• Description tag
+ f4 {/ p+ J9 p! M, E; p4 {: g; Q9 H• Headlines, sub-headlines and body text
7 B3 ]! e3 W+ t• Internal and external links
# Z- g( X- n) d7 c• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词" ~, S& _7 F4 j, q7 A" J5 T
; C5 \5 B5 R2 n; Q. p" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"# V6 Z/ n. m6 t& _
----- google knol的建议$ E8 L7 r6 l0 m8 U' H# C
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5. 建立一些链接(inbound link, backlinks)) Y$ l* J& N8 Q& Q7 b
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6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site3 s8 l- U4 {3 t& u. _( W3 S
• Plan a structure for your site's content1 Y; _3 q C/ ?# R; P& H
• Choose primary and secondary target keywords
4 B }- N3 x1 V- v) j- n• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.# k* n( r* x' t3 m0 U' Y& r
• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords
- F$ \$ l: J8 ~0 o• Page title tag: L: l! j E3 g; h+ V
• Description tag& W- K4 ~5 B/ n% R
• Headlines
, A. f3 @/ e- J: q' _• Sub-headlines2 `5 H- P7 P6 B$ J3 P' x% {
• Internal outbound links (to other pages on your site)8 ~- B3 \8 B) a8 [0 ^8 P
• External outbound links (to other sites)% L% p% _3 ^4 I5 e
• Image names and alt tags1 f; ]! @; i* J9 Q8 I
• Internal inbound links from related pages and your home page
9 \0 k& t: D8 A7 a0 g• External inbound links from other sites
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