IncrediMail Gets A Stay Of Execution From Google

tintin

A week ago Google disabled IncrediMail’s adsense account and the stock price of the public company, which relies heavily on Google revenue, promptly tanked.

Today they were given a stay of execution: “Google and IncrediMail are now co-operating with the goal of resolving any remaining compliance issues, if any.”

What happened? Neither side is going to say. But it’s a safe bet thatsome significant level of click fraud was occurring on IncrediMail;it’s the only robvious eason Google would have to ban them.

Will IncrediMail’s stock price fully rebound? I’m betting it won’t -investors are all too aware, now, of IncrediMail’s reliance on a singlerevenue partner. Keep an eye on the stock and we’ll see if I’m wrong.