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本帖最后由 jxau00001 于 2013-12-4 14:24 编辑
好久没来，希望做点贡献，顺便提升下分数
今日闲逛看到好文一篇，顺便简单翻译下，分享给各位
Link building. Social engagement. Viral marketing. These are all topics that we grapple with as SEO professionals and inbound marketers, and it can be difficult to come up with strategies to achieve all this from project to project or from client to client. But what if I were to tell you that there's a simple strategy that you can follow to achieve all of these objectives, an easy formula where all you have to do is fill in the blanks, and watch the backlinks and social media traffic roll in? Interested? Read on.
An Introduction To Memes
What is a Meme? Memes, or more specifically internet memes, refer to any concept that spreads across the Internet. This can include stories, quotes, images, videos or audio, but for the purposes of this article we'll refer specifically toimages.
The word "meme" comes from the 1976 book The Selfish Gene by Richard Dawkins, where the term meant a unit of cultural knowledge that is passed between people. On the Internet, the term has come to be synonymous with funny images with clever (or not so clever) captions, first popularized by lolocat
1) Memes Are Viral
The first property of memes is that they're viral. For all the power and potential of the Internet, most people use it primarily for entertainment and distraction, which is why sites like Facebook and YouTube are so popular, and companies like the Cheezburger Network have built entire Internet empires from funny pictures and videos. Memes are ideal fodder for entertainment on the web because they're quick and easy to consume, which is crucial given how short people's attention spans are.
Memes are also typically humorous in nature, and people love sharing a good joke. Just look at your uncle who always mass-emails jokes to his entire contact list, or your friends spreading the latest "What People Think I Do" pictures on Facebook. People like being entertained, and if they find something particularly entertaining, they'll pass it along to their friends, who in-turn pass it on to their friends, and so-on and so-forth. That's how content goes viral.
2) Memes Are Easy To MakeOk, so memes have a lot of viral potential, but that doesn't get us anywhere if we can't make them. Fortunately, memes are easy to make, perhaps a lot easier than you think. All you need to make a basic image meme are the following:
1) A basic understanding of Photoshop
2) A sense of humor
3) That's it!
If you don't know how to use Photoshop, fear not. There are free online tools out there such as Meme Generator andQuick Meme that allow anyone to whip up a meme in just a few seconds.
The Meme Creation Process
With the tools mentioned above and a good sense of humor, putting together memes is super simple, but how do you come up with ideas for a good meme? As Pablo Picasso said, "Good artists copy, great artists steal." Coming up with a completely new idea that goes viral is very difficult, and to some degree a matter of luck. Borrowing an idea that is already popular and repurposing it for your audience is much easier.
One of the best resources for finding memes is Know Your Meme, which is a veritable encyclopedia of internet memes. On Know Your Meme you can find a catalog of memes, popular memes, and the history behind the various memes that are floating around the web. Meme Generator and Quick Meme also have sections for popular memes as well. Take a look at some of the examples, find the ones that tickle your funny bone, and adopt it to suit your niche.
Memes in a nutshell are formulas for jokes that you just plug in with niche specific details to fit your audience:
如何用memes来病毒营销获得外链
外链建设，社交推广，病毒营销，这些是seo专家和营销人员奋斗的所有目标，但每一项都是不容易对付的，项目不一样，客户不一样，策略就不一样，但是今天，假如说我告诉你有一个简单的模式，你唯一要做的事就是就像做填空题一样，然后你就看到外链和社交流量源源不断滚进来，接下来就是。。。
memes 介绍
首先明确一下概念，什么叫memes,在因特网上，memes指那些能够迅速火起来，并大面积传播的东西，包括故事，引言，图片，视频，音频，但是在这里，我们特指图片。
这个词最早源自1976年出版的一本书 the selfish gene by richard dawkins,当时的意思是在人群中传递的文化或知识单元，但是在因特网上，这个词已经逐渐变成 “附加犀利标题的搞笑图片”的同义词（尽管有时候标题不那么犀利），最早是从lolocat上流传开的。
看下面这个例子
这些就是memes，那么为什么要用memes呢？ memes有两个很重要的功能来为我们营销工作添砖加瓦。
1 memes 能够病毒式传播
memes能够像病毒一样传播，因特网尽管庞大，但是大多数人的主要目的就是为了娱乐和消遣，所以facebook和youtube才能如此流行，更甚者Cheezburger Network 这样的公司才能专业从事搞笑图片和搞笑视频网站而一路发展顺利，memes这一形式，因为其简单，又能短时间内引起人们的注意力，真是太契合了当今互联网的消遣及娱乐价值观。
memes提供了典型的幽默，人人都爱笑话，所以人们乐于转发，我们身边的同事，朋友们不都经常转发有意思的段子吗？现代人就是喜欢娱乐和被娱乐，只要他们发现了真的好玩的东西，他们一定会转发的，这就是所谓的病毒式传播。
2 memes 制作不复杂
* 基本photoshop技能
* 好的创意或幽默感
如果你不会用ps,也有在线免费工具 meme generator 和 quick meme 可以帮助你简单快捷。
meme 创作过程
有了上面提到的在线工具和好的幽默感，就可以开始做了，但是有人问，没有灵感咋办？ 有一句名言：“优秀的艺术家模仿别人，伟大的艺术家偷别人为己用”，一个meme要是没有创意，他就无法病毒式传播了，所以，从别人那里借一个创意是不错的选择，从哪里借呢？
有一个极好的地方是knowyourmeme.com这个网站，这里有太多各种主题各种类型的memes,花点时间看人家的例子，找到适合你自己创意的。
总而言之，找到适合你推广的话题的笑点！
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发表于 2013-12-4 14:20:58
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