Google is continued for abuses

雪狼孩

Lightness ' volontaire' of Google on some practise starts to weigh on the search engine - to the image of ' leaving faire' on its consistent indices react only after blow to remove contents however prohibited.


The advertising tools, that it acts of Google AdWords (sponsored bonds suggested in parallel with the organic results of the engine) or of Google AdSense (bonds contextual and remunerated by the click which are posted on sites partners), are not free from drifts.


Thus, Google is continued for practices of fraud to the click: it is reproached to him for not intervening sufficiently quickly when diverted sites install automated tools which artificially click on bonds in order to generate paying clicks artificially.


Certain advertisers blame the attitude of Google, which benefits from these drifts since it boxes with the click. The absence of controls ' visibles', the lack of reactivity when an advertiser estimates victim of a fraud, is pointed finger. These practices are the subject of legal procedures besides currently.


But so generally these drifts take their source outside Google, even if the latter benefits from it, it is today the engine which is blamed by an action in collective name deposited before a higher court of Santa Clara.


Joined together by cabinet CLRB Hanson Industries LLC, several advertisers show Google not to respect contractual engagements which bind it to the latter.


Indeed, the system of offers of Google makes it possible to limit volumes of advertisements day labourers, i.e. the number of posting of an advertising bond. For the advertiser which engages on a price of bidding to the key word, it is a guarantee of budget which enables him to avoid exceeding its engagement of treasury.


Only here is, Google would not respect these daily limits! With for consequence involving budgetary goings beyond. And sometimes indirectly to be able to respect strategies marketing, the advertisers not hesitating to divide and balance certain campaigns between various key words.


Google will have to be explained in front of American justice. A spokesman of the group already indicated at Reuters that "The complaints are not justified and we will defend ourselves vigorously".