Pay Per Click(PPC,CPC) --基础篇（1）

段续风

Definition

pay per click (PPC)
Online advertising payment model in which payment is based solely on qualifying click-throughs.

cost per click (CPC)
The cost or cost-equivalent paid per click-through.


Information

In a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate. Popular PPC advertising options include per-click advertising networks, search engines, and affiliate programs.

我们与广告商进行合作常用的三种方式：per-click advertising networks, search engines, and affiliate programs（我们开的搜索站属于这个类型）

Pay per click(PPC) is sometimes seen by some as a middle ground between pay per impression(CPM) and pa per action(CPA). When paying by pay per impression(CPM), the advertiser assumes the risk of low-quality traffic generated by the publisher. When getting paid for actions(CPA), the publisher assumes the risk of low-converting offers by the advertiser. In the PPC model, the publisher does not have to worry about the sales conversion rate of the target site, and the advertiser does not have to worry about how many impressions it takes to attract the specified number of clicks.

PPC是广告商和我们都愿意接受的一种介于CPM和CPA之间的折中方案，来降低双方的风险。

The terms pay per click (PPC) and cost per click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.

PPC和CPC这两个专业术语使用有时可以不做区分，有时是明确区分的。

[ 本帖最后由 段续风 于 2006-9-25 18:03 编辑 ]