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一个新手如何才能成为真正意义的高手?(可不是吹牛吹出来的哟 )
请看正文:
I often get this question : “Amit, I love your blog and all the info you give out, but honestly already what’s the secret to being a successful super affiliate?”
经常有人问到,怎么样才能够成为真正的超级高手呢?
As I’ve said before there’s really is NO secret to becoming a super affiliate, however, there are two concepts, idea, or whatever you want to call them, that if you understand these 2 concepts, I mean REALLY understand them, then you’re either already a super affiliate or quickly on your way to becoming one.
其实并没有什么绝招,关键在于你深入的理解两个概念或者说理念。
So what are these two concepts you need to understand??
TESTING & SCALING
这两个理念就是测试和规模化
What exactly do I mean by testing and scaling?
Here’s what I mean by testing:
Assuming you understanding the basics of ppc affiliate marketing, and most of you do, whether you want to believe it or not.
You first goal is to test, test, test.
Test different affiliate offers, test different keywords for your affilaite offers, test different landing page copy, test different Google ad copy, most importantly test different strategies for successfully launching & growing a profitable affiliate offer.
测试不同的AFF关键字,不同的产品,不同的项目,不同的LP页面,不同的广告语,最为重要的是测试不同的策略,成功盈利的项目的策略。
Once you found a good affilaite offer and tested enough keywords, Google Ad copy, and landing page copy to produce a consistently profitable affiliate campaign (even if it’s only $25/day profit), your next goal is to SCALE your campaign.
当你测试发现了一个有利润的项目时,你要做的就是加大规模。
What most affiliates do at this point is they jump up with joy at their $25/day campaign, and then go into a completely different niche with a completely different strategy.
THIS IS A BIG MISTAKE.
最大的错误在于,发现一个利基市场后,马上去研究另外一个市场。
If you have been busting your butt optimizing an affiliate offer and got it to $25/profit you need to LEVERAGE everything you discovered while making that offer profitable. This is what I call scaling your affiliate business.
You want to do everything you can to MULTIPLY that $25/day into $300/day or even, in some cases, $3000/day.
I’ll get into a lot more detail about this is Part II of my post, but here’s a few ways to scale your profitable affiliate offer:
至于如何增加规模,我在第二部分有详细的说明。下面有一些小的方法来扩大你的规模、增加你的利润。
Aggressively expand your keywords list, go wider and deeper.
猛烈地扩大你的关键词列表,在横向和纵向上都可以进行扩展。
Promote other affilaite offers in the same or in a very similar niche. In this case you’re leveraging everything you learned in your niche, what type of keywords and copy work best, that is. You discover that with different products in that same or similar niche, the same type of copy and keywords work well.
推广类似的项目,用你已经测试出来的方法。
Expand your campaign onto other search engines, this is a no brainer, but you’d be surprised how many affiliates don’t take the time to do this. I run some of my top offers on up to 5 different search engines.
推广到不同的搜索引擎,我一般放到5个不同的搜索引擎。
If your strategy is unique, replicate the same strategy you used to make your affiliate offer profitable in other niches. For example if your bidding on misspelled domain names, and have found a really effective way of doing this that generates high ROI, then duplicate this in as many niches as you can.
An essential key to building SCALE is systemization.
最重要的来规模化的方法是“系统化”
Building scale without a system can be an insane amount of work.
What do I mean by systemization anyway?
What I mean by “system” is a nearly automated step by step process that allows you to dramatically speed up the process of scaling your business.
Here’s an example: I’ve had a lot of success scaling my affiliate offers by pumping up the amount of keywords I’m bidding on, in particular broad keywords. It’s not uncommon for me to add 20k, 30k, or even 50k of keywords to a campaign I’m scaling.
Now setting up targeted adgroups can be a nightmare for 50k keywords, and especially if it’s a BROAD keyword list (that is with lots of related and lateral keywords, and not just long tails combinations).
I have a whole system in place, including a team of people that I’ve trained to clean, sort, & group the keywords. Plus I’ve developed some bulk methods to setting up 100s, even 1000s of adgroups in a very short period of time.
你要有一套系统来扩大你的规模。我的一些方法:用大量的关键词,20K,30K的关键词对我来说很平常,那么这里就需要有一套玩具来执行这个事情。我的办法是我有一套玩具,同时我有一批训练有术的人专门的人来帮我弄这些。(方法他肯定不会写出来,也得靠我们自己总结或者朋友的点拨。)
This system has allowed me to take an affiliate campaign that’s maybe making $100/day profit and explode it to the point it’s making $1000+/day profit in a matter of weeks.
Do you have a system in place to scale YOUR affiliate business?
上面的文章来自amit,我并没有完全翻译,因为没那么多时间,只是抛砖引玉一下,
指出了一些关键的点,更多的东西大家自己译... |
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