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发表于 2009-1-12 12:10:04
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Their emotions get in the way. Seriously.
Now let's say you get hit with a bad day. You have the same level of traffic, but it results in zero or very few sales. How should you react?
Here are a few possibilities:
1. Pause your campaign, and wait two days before you restart.
2. Lower your bids by 50%. You can't keep losing money, can you?
3. Shut down your campaign. Obviously this offer doesn't convert any more!
4. Realize that on any given day, your conversation rate can fluctuate drastically. You make no changes to your campaign and continue to patiently collect conversion data.
Now if you chose D, then you're right. However, would you really choose D? I mean, you just lost $300 that day. Out of the blue, your campaign conversion rate dropped! Shouldn't you do something?
The fact is, affiliates who choose options A, B, or C have let fear grip them. This type of fear will keep them from properly optimizing their campaign. In many cases, their campaign will never achieve profitability.
I know an affiliate who pauses profitable campaigns out of fear. No joke. |
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