I often get this question : “Amit, I love your blog and all the infoyou give out, but honestly already what’s the secret to being asuccessful super affiliate?”
经常有人问到，怎么样才能够成为真正的超级高手呢？
AsI’ve said before there’s really is NO secret to becoming a superaffiliate, however, there are two concepts, idea, or whatever you wantto call them, that if you understand these 2 concepts, I mean REALLYunderstand them, then you’re either already a super affiliate orquickly on your way to becoming one.
其实并没有什么绝招，关键在于你深入的理解两个概念或者说理念。
So what are these two concepts you need to understand??
TESTING & SCALING
这两个理念就是测试和规模化
What exactly do I mean by testing and scaling?
Here’s what I mean by testing:
Assuming you understanding the basics of ppc affiliate marketing, and most of you do, whether you want to believe it or not.
You first goal is to test, test, test.
Testdifferent affiliate offers, test different keywords for your affilaiteoffers, test different landing page copy, test different Google adcopy, most importantly test different strategies for successfullylaunching & growing a profitable affiliate offer.
测试不同的AFF关键字，不同的产品，不同的项目，不同的LP页面，不同的广告语，最为重要的是测试不同的策略，成功盈利的项目的策略。
Onceyou found a good affilaite offer and tested enough keywords, Google Adcopy, and landing page copy to produce a consistently profitableaffiliate campaign (even if it’s only $25/day profit), your next goalis to SCALE your campaign.
当你测试发现了一个有利润的项目时，你要做的就是加大规模。
Whatmost affiliates do at this point is they jump up with joy at their$25/day campaign, and then go into a completely different niche with acompletely different strategy.
THIS IS A BIG MISTAKE.
最大的错误在于，发现一个利基市场后，马上去研究另外一个市场。
Ifyou have been busting your butt optimizing an affiliate offer and gotit to $25/profit you need to LEVERAGE everything you discovered whilemaking that offer profitable. This is what I call scaling youraffiliate business.
You want to do everything you can to MULTIPLY that $25/day into $300/day or even, in some cases, $3000/day.
I’llget into a lot more detail about this is Part II of my post, but here’sa few ways to scale your profitable affiliate offer:
至于如何增加规模，我在第二部分有详细的说明。下面有一些小的方法来扩大你的规模、增加你的利润。
Aggressively expand your keywords list, go wider and deeper.
猛烈地扩大你的关键词列表，在横向和纵向上都可以进行扩展。
Promoteother affilaite offers in the same or in a very similar niche. In thiscase you’re leveraging everything you learned in your niche, what typeof keywords and copy work best, that is. You discover that withdifferent products in that same or similar niche, the same type of copyand keywords work well.
推广类似的项目，用你已经测试出来的方法。
Expand yourcampaign onto other search engines, this is a no brainer, but you’d besurprised how many affiliates don’t take the time to do this. I runsome of my top offers on up to 5 different search engines.
推广到不同的搜索引擎，我一般放到5个不同的搜索引擎。
Ifyour strategy is unique, replicate the same strategy you used to makeyour affiliate offer profitable in other niches. For example if yourbidding on misspelled domain names, and have found a really effectiveway of doing this that generates high ROI, then duplicate this in asmany niches as you can.
An essential key to building SCALE is systemization.
最重要的来规模化的方法是“系统化”
Building scale without a system can be an insane amount of work.
What do I mean by systemization anyway?
WhatI mean by “system” is a nearly automated step by step process thatallows you to dramatically speed up the process of scaling yourbusiness.
Here’s an example: I’ve had a lot of successscaling my affiliate offers by pumping up the amount of keywords I’mbidding on, in particular broad keywords. It’s not uncommon for me toadd 20k, 30k, or even 50k of keywords to a campaign I’m scaling.
Nowsetting up targeted adgroups can be a nightmare for 50k keywords, andespecially if it’s a BROAD keyword list (that is with lots of relatedand lateral keywords, and not just long tails combinations).
Ihave a whole system in place, including a team of people that I’vetrained to clean, sort, & group the keywords. Plus I’ve developedsome bulk methods to setting up 100s, even 1000s of adgroups in a veryshort period of time.
你要有一套系统来扩大你的规模。我的一些方法：用大量的关键词，20K，30K的关键词对我来说很平常，那么这里就需要有一套玩具来执行这个事情。我的办法是我有一套玩具，同时我有一批训练有术的人专门的人来帮我弄这些。（方法他肯定不会写出来，也得靠我们自己总结或者朋友的点拨。）(具体的请搜索爱老虎油的其他的帖子)
This system has allowed me to take anaffiliate campaign that’s maybe making $100/day profit and explode itto the point it’s making $1000+/day profit in a matter of weeks.
Do you have a system in place to scale YOUR affiliate business?
上面的文章来自amit,我并没有完全翻译，因为没那么多时间，只是抛砖引玉一下，希望大家可以自己琢磨一下，还是能够学习到不少东西的。
This time I really want to talk more about scaling and WHY that’s a bigsecret to success in affiliate marketing. I already talked about HOWlast time.
现在我将更进上步的说一下规模化。
If you really think about it,building scale is an important part of any business. If you own one hotdog stand, you’re very limited in how much money you’ll make in oneday, and on top of that it will consume all your time.
如果你只有一个热狗摊位，那你的收入有限。
So how do you scale a hot dog stand?
Youhire out someone to run your hot dog stand, heck, franchise it out,give then 90% of the profits and you take 10%. Now do this 100 times,and you’ll be making 10x more than you were with just one hot dog standand have free up all of your time (except for possibly training new hotdog stand owners)!
那你可以请一些人帮你来运营热狗摊位，也可以把经营权（或者说方法）卖出去。你只拿10%的利润。如果做100次，你将得到10倍的收入。
Nowyou can imagine the enormous time and money it would take to sell a 100hot dog stand franchises to people and get them up and running.
Inmost traditional businesses it’s REALLY hard to scale. Even in onlinebusinesses, outside of affiliate marketing, scaling can be a pain inthe butt.
Think about it.
Even if you’re selling asoftware product online, how difficult would be to take your companyfrom $1M/year to $10M/year? With 10 times the sales you’re going toneed 10 times the customer support, ten times the server capacity,bigger office space, etc, etc, etc.
A lot of start ups go bellyup because they face fast growth in the beginning and they can’t handleit, that is they can’t scale fast enough to handle the growth. Nowthat’s a scary thought!
在实业中，规模化并不容易。
So what makes affiliate marketing different?
在affliate里面有什么不同呢？
Ifyou take your affiliate business for $500/day in sales to $5,000/day insales you don’t have to worry about : hiring more employees, gettingmore office space, or anything like that.
Now the onlybottleneck you may face here is your credit card limit, if you want tomake $5,000/day in sales you’re most likely going to have to spend$2,000-$3,000 A DAY on ppc to hit that. If you get an American ExpressGold card and build up your history you’ll have nothing to worry about(BIG TIP).
The ability to easily and rapidly build scale is what makes affiliate marketing a really unique business model.
I mean, what other business can you go into and start making $10k/month profit in within 3-6 months?
Now,last time I talked about how you need to build a team and a system todo the work of building scale in your affiliate business. I realized Italked above most people’s heads, so let me give more practical advicethat newbies and intermediate affiliates can start applying right away.
Letssay you have success with dog training, you understand what keywordsconvert, what copy works. You’ve setup a nice review site, where youreview various dog training ebooks etc.
So how do you scale this?
举个简单的例子，你如果发现“dog training”是一个有利可图的市场，那所有的pet training你都可以尝试。
Easy,promote other types of pet training ebooks using the same methodologyyou used for dog training. You can go into cat training, bird training,etc.
In different markets you need different strategies to besuccessful. You want to milk one market as much as you can before yougo into another market, pet training is a perfect example.
So if you’re just starting out don’t get overwhelmed by Part I of my post, just do this:
Find a good niche, you’ll know it’s a good niche when you start making consistent profits!
Buildon your success by split testing your landing page, split testing yourGoogle ads, adding more keywords, and expanding your campaign ontoother PPC search engines.
Now go into closely related niches (iedog training, cat training, bird training) and use the same strategyyou used in the original niche and duplicate your results.
It really is THAT simple!
你要做的就是这三步：
找到一个好的市场
分别测试你的LP，你的关键词，增加更多的关键词，不同的搜索引擎
进入相近的市场
就是这么简单。
这篇文章其实强调的是一种思维，相信大家都明白，但平时一定要多复习这种思维，你的成长才会更加快速。affliate难，其实也不难。2%的人成功了，为什么。因为他们的思维不一样。希望大家可以从中学习到一些东西。
The ability to easily and rapidly build scale is what makes affiliate marketing a really unique business model.
简易快速地建立规模的能力为(网络)营销市场提供了一个真正独特的商业模式。
I mean, what other business can you go into and start making $10k/month profit in within 3-6 months?
我的意思是说，什么样的商业，你可以进入并在3-6月内获取上万$/月的利润？
Now,last time I talked about how you need to build a team and a system todo the work of building scale in your affiliate business. I realized Italked above most people’s heads, so let me give more practical advicethat newbies and intermediate affiliates can start applying right away.
上次，我谈到需要怎么样建立一个团队和一个系统，在你的市场中建立规模。我知道我所谈到的会令许多人感到头大，那么我给多一点实用建议，新手和中级营销者可以马上应用的。
Letssay you have success with dog training, you understand what keywordsconvert, what copy works. You’ve setup a nice review site, where youreview various dog training ebooks etc.
假设你在dog training这个市场赚取了稳固的利润，你理解什么样的关键词转换率好，什么版本起有效作用。
你设立了一个漂亮的评论站，在站上你评论各种各样的dog training的ebook，......
So how do you scale this? 那么怎么样对此规模化?
Easy,promote other types of pet training ebooks using the same methodologyyou used for dog training. You can go into cat training, bird training,etc.
可以使用相同的方法，和做dog training的ebook一样，做各种类型的pet training的ebook的推广。
可以进入cat training、bird training、......的市场。
Indifferent markets you need different strategies to be successful. Youwant to milk one market as much as you can before you go into anothermarket, pet training is a perfect example.
在不同的市场需要不同的策略才能获利。你应该像挤牛奶一样，尽可能地挤取一个市场的利润，然后才进入另一个市场，pet training是一个正确的例子。
So if you’re just starting out don’t get overwhelmed by Part I of my post, just do this:
那么，如果你只是刚开始出发， 就做以下的：
Find a good niche, you’ll know it’s a good niche when you start making consistent profits!
发现一个好的市场，当你开始赚取稳固的收益时，就知道这是一个好的有利润的市场。
Buildon your success by split testing your landing page, split testing yourGoogle ads, adding more keywords, and expanding your campaign ontoother PPC search engines.
通过独立测试登陆页，独立测试gg广告，添加更多的关键字，扩大你的广告活动到其他ppc搜索引擎上。
Nowgo into closely related niches (ie dog training, cat training, birdtraining) and use the same strategy you used in the original niche andduplicate your results.
进入密切相关的市场(例如dog training, cat training, bird training市场)，使用(和初始市场)相同的策略，成倍增加你的成果。
It really is THAT simple!
就是这样简单。 |
发表于 2009-1-12 16:41:50
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