翻译贴：搜索引擎优化漫谈（SEO Conversations）

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SEO Conversations

搜索引擎优化漫谈

原帖在此：http://www.advertcn.com/viewthre ... 26amp%3Btypeid%3D42


There's a LOT of information, and more importantly, misinformation about search engine optimization. It's pretty easy to get into a heated debate over various search engine

algorithm theories or experiences - mostly because a lot of it is guesswork and not based on actual data. Google, Yahoo, and Bing all keep their algorithms close to their chest

- and actually (probably) change them on a regular/random basis (just to keep marketers like us from gaming them even more than we already do).

我们队搜索引擎优化（SEO）了解很多，但是更多的是一种误解。我们极易陷入对各种搜索引擎算法的理论和经验的激烈讨论，而这些大多不是来于真实数据而是猜测的结果。Google， Yahoo，和bing，

他们对各种算法守口如瓶，而且事实上（或许）他们经常或不定期的更新规则。（这主要是为了防止像我们这样的网络营销人士emu，尽管我们已经在emu了）。

Basically - you can get away with more than you think you can... but then there's those instances where you hear that a business lost 100K in business due to lost traffic from

google because they got caught trying to manipulate Google (usually by mass-spam promotion activities, ie. forum/blog spam). This actually happens more often then you think -

and it's usually due to some company hiring a risky IM "specialist" that hired some team to "promote" their site, and their promotion technique was just to send 500K links using

Xrumer - all to the root URL of the client's homepage. (obviously a no-no)

大体上说- 你可以侥幸得手不被搜索引擎惩罚。但是时常有这样的案例，他们因为google流量丧失，生意上损失了100K。这是因为google发现他们意图操纵google搜索引擎（经常是用滥发垃圾的行为，

比如说在论坛/Blog制造垃圾内容或外链）。事实上这种事情经常发生——因为是有些公司冒险用了一位有此“专长”的网络营销人才，由他组织团队推广他们的网站，但是他们推广的技术仅仅是用

Xrumer发送500K链接而已。

A few ideas about SEO algorithms:

几点SEO理论的思考：
1. Test.
2. Test some more.
3. Do some research - there are LOTS of resources that offer usable data (split-testing, before and after tests, what this did to someone's traffic, how this one change affected

their rank, etc). I'll list some resources in this forum soon.
4. Ask about it here - That's what we're here for... I've tried a LOT of tactics, and have read a lot of data on the subject - as will other members no doubtedly have.

5. And remember - if you aren't testing, you're just guessing... and even with years of tests - you're still at best having educated guesses - since SE's algorithms are dynamic,

ever changing... but keeping up with the changes can mean increased visibility, and ultimately, increased profits...

1、测试。
2、做更多的测试。
3、做些许搜索—— 网上有大量的资源为你提供有用的数据信息（比如分离测试，前后对比测试，如此做对某人流量的影响，这个因素的改变对他们排名的影响，等等。）我将会在我们论坛列出某些资

源。
4、在这里提问问题——这是我们在此的意义所在... 我已经尝试过N多策略，研读过大量的有关词话题的数据——毫无疑问，其他会员也正在做。
5、请记住——没有实践就没有发言权...即使是你有多年的测试——你仍然是个熟练的生手——因为搜索引擎算法是动态更新的，一直不断的在改变...但是我们要保持与时俱进，会看得更清楚，最终，

获得财富收益。
It's true that SEO is mostly about links, however there is a lot of other aspects to SEO - like on-page seo, link velocity, domain age, 301 redirects, keyword data, competition

analysis, backlink analysis, indexing, local search, page rank, keyword density, LSI, page rank sculpting via obfuscated JS, site analytics affecting rank and much, much more.


SEO最重要的当然是链接，但是SEO仍然有大量其他的方面——比如页内SEO优化，外链增长速度，域名年龄，301转向，关键词数据，竞争度分析，反链分析，索引数量，当地搜索，PR，关键词密度，潜

在语义索引（LSI），模糊化的JS手法操控PR值的传递，网站分析，这些对排名的影响更加深远。

We'll be going through all these topics in this forum.

我们将在论坛中讨论所有这些话题。

Oh and if you ever get paranoid... Read this: http://www.scroogle.org/doctorow.html


噢，如果你还有疑惑... 请参考这里：http://www.scroogle.org/doctorow.html