翻译贴：如何更有效推广邮件提交类的任务

听风就是雨

How To Promote Zip Submit Campaigns Like Pro And Make $xxx/day
如何更有效推广邮件提交类的任务

原贴地址：http://advertcn.com/viewthread.p ... 26amp%3Btypeid%3D46

Things you'll need:Before you can make $100 overnight you'll need a few essentials:1. Webhosting. Find someplace cheap like Hostgator. Their cheapest hosting program is $3.59 per month for 12 months.2. An affiliate marketing program. I'd recommend using Neverblue Ads.3. A Google AdWords account.In addition to these essential items, it would help if you also had the following:1. A working knowledge of basic HTML.2. A Google Analytics account.3. A little imagination.

你需要的东西：
在日挣100刀以前，以下东西是必须的
空间，比如说在鳄鱼主机搞，准备投放广告，NEVERBLUE和一个ASWORDS帐号
如果你有以下东西那就更好了：
基本的HTML知识，Google分析工具帐户，一点想像力

Got all of those? Good! Now, there are a few terms you should be familiar with:- Email/ZIP Submit –A page where a potential lead submits his/her email address or ZIP code. The payout for each submission is usually somewhere around $1.25.- Affiliate Marketing – Promoting someone else's product/service in exchange for a flat payment or percentage of sales.- Lead – In most situations, a potential customer. For our purposes, a lead is a person who submits his email/ZIP code.
- CPC – Cost per click. This is how much you are willing to pay each time someone clicks on your ad. This will be set in Adwords. Now that you have all of that, let's take a quick look at the details of this method.
如果以上东西你都有，那就太完美了，下面的知识你应该很熟悉
邮件提交，每一个有效的提交你大概能得到1.25刀，
联属营销，你帮别人推广产品获得佣金
LEAD，引导，通常一次邮件提交就被认为一个LEAD
CPC，每千次点击费用，这个在你Google帐户中设置

A Brief Overview of the MethodBasically, you want to drive traffic to a landing page that looks likea poll. When a user 'votes' on the poll, they will be taken to a page that prompts them to enter their email address or ZIP code. When the user enters this information, you are paid somewhere around $1.25. You are not responsible or concerned about anything that occurs after the email/ZIP submission. BUT THERE IS A TRICK, WHICH WILL INCREASE YOUR CONVERSION RATE TO 40% APPROX.So, how will we create a page that does this? The process is actually pretty simple. You will need to do the following:1. Pick a current event that is getting lots of press coverage2. Pick an email/ZIP submit offer that caters to your targetaudience.3. Create a webpage using a simple template and one image. I willdiscuss this more in depth later.4. Drive traffic to this page via Google Adwords.5. Profit!

好了，基础知识完了，下面我们先来看一下这个方法大致的流程
首先，吸引流量到你的LP，你的LP设计成一个投票的样式，当他们投票的时候，他们会被带到一个诱导页，这里会引导他们提交自己的邮件地址，当他们完成后，你就挣得1.25刀，以后的事情就不需要我们操心了，当然，这里有一些让转化提升40%的方法。
如何达到上述效果，看下面

找到热门事件，这样的事件会占据很多杂志的封面
选择一个合适的邮件OFFER
建立一个页面，这个后面会深入讲解
通过Google广告带来流量
收钱



Now, let's look at each of the above steps in detail.Step One: Pick a TopicBelieve it or not, this is the hardest part. You need to find something that is currently in the news, and is generating a lot of buzz on the Internet (blogs in particular). Here are a few places to look for inspiration:- Fark.com- Technorati- Digg.com- CNN or Fox NewsTry to pick a topic from the celebrity world: Did some rich daddy's girl crash her corvette? Did another singer go crazy? Topics like these will guarantee wide distribution of your ad. Try to stay away from politics, science, and technology. Remember, you want to pick an audience that actually believes that submitting their email address to a random site online will get them a free iPhone/XBox/$500 gift card (more on that in the nextsection).MY SPECIAL TECHNIQUE ON TOPIC SELECTION:[1] TV Reality Show:TV reality shows a huge audience and the audience range is comparatively younger than other programs. Especially if you pay attention to reality shows from vh1, MTV , Ch [v] , NBC , Star etc.. you will notice that the participants and the audience is a young crowd usually between age the range of 16 to 30. So, this target audience is the best to target for both ringtone and zip submit campaigns and the conversion rate is high.
现在我们来就这五点详细分析一下
第一步选择一个话题
不管你信不信，这是最难的一步，话题必须是最流行的，不过时，并且受众要广
以下是找灵感的地方
Fark.com- Technorati- Digg.com- CNN or Fox News
选择名人话题：哪个大佬的女儿失恋了，谁又和谁分手了，结婚了，类似这样的话题，不要谈论政治，科学，技术类的，记住，你要让你的的对象相信他们通过提交注册真的有可能得到免费的IPHONE,XBOX.GIFT CARD等等
我的做法
电视真人秀节目，这个节目的受众相对更年轻一点，如果是来自MTV,NBC,STAR，等的就更好，他们的年龄段在16-30之间，这些人是最容易转化的

Just pick up any two characters and ask people to vote on their favorite one. Or pick one special issue , photo or controversy over the TV program and make a pole like ‘Do you agree with ….’ --> Yes ---> No and so on.[2] Athletes of Popular Sports:Go to –Code:http://buzz.yahoo.com/articles/sports/Here you will get hot topic people are searching for in the sports niche they are cheap to buy clicks. The are easy to convert as well. For example:

随便找两个人，让他们选出自己最喜欢的一个，或者找一个有争议的话题，然后问他们，你同意/不同意这样说吗
找体育类的运动员

Keep your eyes open and build some poll campaigns on every popular player on NBA, MLB, NFL, Tennis , Woman Golfer etc and hopefully soon you will retire on your islandBig No No on topic selection!There was a trend few months ago for this technique which was oncreating polls on celebrity and celebrity gossip and this technique did extremely well with many people and within few days everybody and their brother tried their hand on with this technique and made celebrity polls to promote zip campaigns.The market got saturated and people becomes aware of the fact that these stupid freebie offers are not free actually and conversion rate dropped exponentially.You can still create poll campaign on Brangelina or Britney and get loads of clicks but conversion will be zero, if I am not wrong! So, beware of celebrity gossip poll but stick with sports and reality TV show polls only.Now, let's talk about affiliate marketing.

关注著名运动员，尤其是NBA,MLB,NFL领域的等等，以这些人作为话题
注意：最近几个月，找名人消息，或名人八卦，尤其是娱乐界的这样的技巧被用滥了，人们对这种招数已经有抵触了，转化率也直线下降
你仍要对诸如Brangelina和 britney之类的名人保持关注，但要把重点转移到体育或者TV SHOW上面来
下面我们来谈谈联属营销

Step Two: Pick an OfferEmail/ZIP submits are pretty much the easiest thing ever when it comes to affiliate marketing. They're quick, easy, and you get around $1.25 every time some poor sap submits his email. To start, let's find some offers. Login to NeverblueAds and click on the 'Campaigns' tab.From there, click on the 'Newest Freebies' link under 'Quick Links'.On the next page, you'll see a lot of offers that are mostly mail/ZIP submits. Browse around and then pick an offer that matches your target audience. For the example page I mentioned before, I used two offers to see which would perform better: Free Apple iPhone and Free $250 gift card.If you're wondering, the gift card did better. Oh yes, when picking an offer, make sure that they allow Web and Search traffic. Some offers only allow email traffic, so make sure you don't violate any rules.After you've picked an offer or two, click on it, and then click on the 'Other Creatives' tab. See the tracking URL on the next page? Copy that and paste it into a text file. You’ll need it for later.Ok, now you’ve got a topic and a campaign. Let’s take those two things and turn them into a webpage.

第二步，选择合适的OFFER
邮件任务肯定是最好的，简单易做，每个能挣1.25刀，首先上，NEVERBLUEADS上寻找合适的广告，我在例子中选择的是免费的IPHONE和250刀的GIFT CARD，确保他们认可搜索流量和网站流量，有一些OFFER只接受EMAIL流量，不要违规
接下来复制代码。放到网站上。
Step Three: Building your WebpageFind a poll page, and steal it.steal it. Open it up in your browser (preferably Firefox) and click View > Page Source. Save that file as ‘index.html’. Also, be sure to save both of the YES and NO images. We’ll play with that a little later. Open up index.html in your favorite editor (mine is Notepad++).
Add your own google analytics tracking code, change the title and content.Add your poll question. Make it a simple ‘Yes’ or ‘No’ question.Add your incentive to vote. Say something along the lines of “Vote yes or no and then enter your email address to receive a free iPod.” Keep it short and simple.Add a paragraph from from whatever news source inspired this website and paste it.Add your tracking URL (aff link) This will direct visitors to your offer’s landing page. Finally, the hardest part. You need to find an image that relates to your topic and trim it down. To find the
image, I would recommend using Google image search. For editing, use either Paint.net or Photoshop (or whatever editor you’re comfortable with). Edit the image, save it as ‘image3.jpg’, and then put it in the images folder. Congratulations, you have your webpage.
第三步，建立投票性质的网站，复制一个你想要的网站，稍加修改，添加你自己的代码，保持相关性，加入一些新闻，弄一些图片，自己在你顺手的修改器里修改。这个Google搞定
Now, on to step 4:AdwordsSPECIAL TECHNIQUE WHICH WILL INCREASE YOUR CONVERSION RATE BY 40% :This is damn powerful and blackhat technique.To demonstrate what it does see the screenshot below


这里到第四步了，一个增加转化的方法，如上图，添加代码


Adwords is actually pretty simple. Login and click on the ‘Campaign Summary’ tab.Next, create a new campaign by clicking ‘Keyword Targeted’.The next screen is pretty self-explanatory. Name your ad group and campaign group. Click ‘Continue’. This next screen is very important. This is where you’ll design your ad. Be sure to make it simple, concise, and descriptive. Click ‘Continue’.The next screen is even more important than the last. This is the keyword management screen. Keyword selection is a little beyond the scope of this eBook, but suffice it to say, it’s very important. If you don’t know much about keywords, I would recommend reading up on them, as they are very important to the success of any campaign. At the very least, use the keyword tool that Google provides on the page. Once you have your keywords, put them in the list and then click ‘Continue’.On the next page, you’ll be setting your daily budget and maximum cost per click. If you’re just starting out, I’d recommend setting your daily budget pretty low (around $10/day). Now, this next part may upset the hardened PPC vets out there, but I have tested this method and it seems to work: Set your maximum big low. Very low. $0.05 per click should be your max. This will probably disqualify you from the search network. That’s fine, you’ll be relying on the content network for you clicks. Again, this is bound to make those knowledgeable about PPC question my sanity. The content network is generally not something you want to rely on, but for email submits, it works pretty well. You’ll be getting thousands of impressions and potentially hundreds of cheap clicks.

上面是搞ADS代码和关键词设置的，这里写的太笼统了，自己在网上搜教程，多试试就OK了
Step Five: ProfitAfter your campaign goes live, don’t sit there chewing your fingernails. You’ve set a low budget, so you don’t have much to lose. After 3 or so hours, check your stats. If you feel that your impressions are too low, try increasing your maximum bid by a few cents, or play around with your keywords. If you picked a good topic and campaign offer, the money should slowly start rolling in. Once your hits start converting, go to bed. Wake up the next morning and see how much money you made. One thing that you need to know is this: You might fail your first time.In fact, you probably will fail. Don’t get discouraged. Find out what went wrong, tweak your approach, and then try again. I personally failed 9 different campaigns before stumbling upon this one. Believe me, I’m glad that I kept trying
最后，跟据需要调整一下你的关键词价格，多测试几次，找到赢利的就放开手干。当然你要做好头几次失败的准备

备注：主要是学会这个思路，其它的价绍都是最简单的，对照着这个流程再在网上深入学习吧