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After the rumours on the repurchase of Claria, MSN confirms its interest for marketing with the performance. Wall Street Journal believes it that MSN should soon make its entry on the segment of the "contextual" bonds within the framework of its program of sponsored bonds "adCenter" revealed in France last spring. According to WSJ'S, MSN should launch its program in October to the United States while being limited however to a list of 500 word keys during the phase of test.
Like ContentMatch de Yahoo or AdSense de Google, this program would make it possible to identify key words on Web pages, newsgroup, forums, blogs of e-mail then to even post contextual advertising programs.
Dominated a long time by the trio Google/Overture/Miva, the market of the sponsored bonds in any case attracts the great names of the Web, decided well with internaliser this activity in very strong growth. After the repurchase of shopping.COM by eBay or the launching of a similar program by Ask Jeeves/IAC, it is thus with the turn of Microsoft and its division MSN to reveal its ambitions. |
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发表于 2005-8-14 19:24:56
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