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[YouTube] 翻译贴:YOUTUBE简单挣钱法

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发表于 2012-10-8 15:32:56 | 显示全部楼层 |阅读模式
Absolute IM Newbie - $250 in a few days - here's how
YOUTUBE简单挣钱法

原贴地址:http://advertcn.com/viewthread.p ... 26amp%3Btypeid%3D41

Hey,I can finally say that I've found a way to make a decent amount of money online without much work at all.I could follow the well beaten path of marketers who sell their secrets, but I think people who make money from telling people how to make money damage the value in what they're trying to say.All those overused sales lines pop into my head when I write this, and they really are relevant: ' If only I had known this before..', 'Push button money-making', 'Watch the money roll in'. It's really great.Let's get started.This method revolves around YouTube, because it's an incredibly easy way to get cheap advertising. There are many many people who put up videos on YouTube and find that their views begin to explode into the 100s of thousands, completely unexpectedly.The key thing about this is that these people probably don't know anything about IM. Buying advertising the conventional way usually involves dealing with people who know their stuff - and will drive a hard bargain to get the most money out of you. This reduces your profit margins, and increases the risk.** Before I begin this guide, I would like to say that I am still a complete novice at this and I'm learning what works and what doesn't each day. Remember that the most important thing to do is to experiment until you find what works the best for you. Then try to get better. I would advise you read the entire guide before getting started. There's a lot of scope for variations and twists on this, so be sure to know it all first. **这是一个比较简单的挣钱方法,我注意到很多人会出售他们所谓的方法,我不会这样做,费活不说,开始吧。这个方法是利用YOUTUBE挣钱,因为这实在是一个做广告的绝佳场所。这里有许多的视频都有着巨大的流量。更重要的是很多视频的上传者并不会利用这些流量来挣钱,很多人纯粹是爱好。这样我们就不用从专门卖流量的地方买了,因为他们精于此道,我们占不到什么便宜。另外我想说的是,我也是一个新手,但是我会不断尝试,而我们要做的也是不断的尝试,请认真看完这份内容,里面有很多细节你可以跟据自己需要变动,打造你自己的方法。
Step 1 - Find a Product or Service to promote.The first thing to do is to decide what you're going to promote. Some of the best things to promote are electrical items. If you can find an affiliate program to promote new gadgets and electronics then there will surely be people on YouTube who have made unboxing/reviews/guides on the product.Products that display characteristics of innovation, controversy (usually danger), or any unique/fun aspects that will entice people to want to learn more (through YouTube) then they'll have lots of review videos online.Choosing a product like a book is obviously a bad idea - because people don't look on YouTube for reviews of books. If you can find an affiliate program to promote songs then I would imagine that they work too.每一步,选择产品或服务
毫无疑问,这是最重要的一步,其中一个方向是电子产品,你可以选择去追踪最新发布的电子产品,可以肯定YOUTUBE马上就会出现相关的视频,你选择的产品应该具有一些特性,比如有一些技术上的革新,或者存在一些有争议的地方(尤其是不利的地方),或者一些其它可以诱使人们去引不住要观看视频的特性,选择一本书作为产品并不是一个好主意,流行音乐当然是可以的。

Step 2 - Set up the Sales MethodIn case you hadn't figured it out yet, you're going to want to sell this product you've chosen. You'll be sending people to some sales page (not necessarily yours) from YouTube.If you want to register a domain and have a quick sales page set up, with the basic info on the product, a few catchy lines and some pictures as well as an embedded video of the product (can be the one you'll choose next) and a buy button with the affiliate link, then you'll be in a far better position to ask for advertising on a video. It doesn't have to be great, because you don't have to keep it.. more info comes later on.第二步你要选择销售你的产品,你可以通过买流量把客户送到一些销售页面(并不一定非要是你的)。当然你也可以自己建立销售页面,买空间,添加信息,图片,视频,这样你无疑有更多的主动权

Step 3 - Find your VideosGo on YouTube and search your the product name into YouTube videos. Sort by view count, and see what comes up.What you're looking for is videos with over 50-100k views and preferably a recent upload date (so we know the video didn't get most of the views years ago and is now dead). Good videos are ones that are un-boxing, reviews and (if it's a camera or any other productive tool) videos showing the product of the product. The thing that these all have in common are that prospective buyers will be watching them. Videos that contain tutorials are aimed towards those who already have the product, so we're not interested in these as they wont be buying.The next important thing to consider is the person who uploaded the video. In an ideal situation, the uploader would :- Log in regularly.- Not have a lot of subscribers.- Be Young.- Not be a commercial channel.All of these points are important, but the last one is essential. They'll be justified in the next part

第三步,在YOUTUBE上寻找与你要做的产品相关的视频,一个好的,符合要求的视频应该具有如下特点:观看次数在5-10万之间,新近更新,更加详细展示了你做的产品。有一点是重要的,那些讲解产品如何使用的视频可以忽略了,因为看的都是已经买过的人。别外一个重点关注的地方是视频的作者,他最好能够:有规律的登陆,并没有很多的订阅者,年轻,不做其它的商业推广。以上都具备那是最好的,如果不行,起码要具备至少一条。

Step 4 - Messaging the UserThis part is crucial the get right. You only really have one shot at making a good impression, and you want to seem friendly and like you have a good and exciting opportunity to offer them.
We want them to log in regularly so that they're able to respond to our request quickly, and good communication is always important in any deal. We want them to not have many subscribers, because they may be less inclined to offer advertising on their videos if they have a following of loyal people who would be disappointed to see they're being advertised to. They may also get a lot of spam mail and may not even read your message. We want them to be young, because they'll be less likely to want more money. If they're a teenager or a young adult who has made a video of a product in their bedroom in their spare time and someone offers them $50-100 / month just to put a link in their video, they'll be over the moon with happiness. I would be. We don't want them to be a commercial channel because they will certainly not allow you to promote your purchase link on their video where it will compete with theirs. It's not worth contacting people whose videos already have a sales link on them.
第四步,联系作者,这步是至关重要的,你要表现出诚肯并让他感觉我们是在给他一个挣钱的机会。。。(我们希望这个作者能够定期登陆因为这样才能更好的交流,希望他并没有很多的订阅者,因为如果他有的话,他就会更多的考虑他们的感受,而不太会乐间让我们做广告以免让他的粉丝失望。希望他年轻因为这样的人更容易满足,对他们来说仅仅放个链接每月就能挣50-100美元是很值得的,他自己当然不能从事相关的商业活动,因为如此我们便是竞争对手了,他当然不会愿意为了这点钱让你放链接)

Now we have to write our message that will convince them. The title must not look spammy like - 'Earn $100 a month!' or something. Instead, write it more formally like 'A proposal for you'. This title doesn't scream at the reader, and is therefore likely to be noticed.Next you want to write the body text of your message. Here's a few key points you must cover :- URL / Name of the video you want to advertise on.- You're willing to offer $50/100+ per month for a link on your video, depending on how many people visit your site.- You would like a trial period of one week to get an idea what the response will be like在开始给他写信之前,要明白,不要写成“挣100美元的机会”这样的形式,这看起来更像垃圾邮件,可以写的稍微正式一点,比如“给你的一个建议”,这样更容易引起他的注意,在写正文的时候,要注意包括以下要点:URL,你想要做广告的这个视频的名字,你愿意支付50-100美元每班月,条件是在视频上加一个链接,具体多少钱跟据有多少人访问你的网站来定,希望有一个实验期,以确定付多少钱比较合适。

Hi (USERNAME),    I saw your video about the (PRODUCT NAME), and I wanted to know whether you'd be interested in allowing me to buy a link and annotation on the video for some money each month.    It would be a link to my website, (YOUR URL), which will (in the future) offer more information about the (PRODUCT) on sale.    I am not entirely sure how much traffic I would expect from your video, but I am thinking in the range of $50-100/month through paypal, so I would ask for a trial week displaying my link so I can see what how many clicks it gets before investing the money.    Please let me know your thoughts,    Thanks
信的内容如下:你好,我看到你有一个关于XX产品的一个视频,我想知道你是否愿意让我在上面加一个链接,作为回报,我每月会给你XX,这个链接是指向我的网站的,这里有关于这个产品的更详细的介绍和说明。我并不确定能带来多少流量,所有我希望有一个7天的试验期,然后我会跟据情况付给你50-100美元,你是怎么考虑的,盼望你的回复。。。

One thing you shouldn't be mentioning is that you're making money through an affiliate program. Hopefully they wont even realise what an affiliate program is, but if they do then they'll see you're making money doing what they could do themselves for free. Best not to mention that too much. In the sample message above, I said that 'the website will ( in the future) offer more information about the product on sale'.This implies that I'm not out there to make money, but to provide information. I'm a nice guy.Hopefully you'll get an email back quickly saying that they're interested in the offer - if not then try to persuade a bit but don't spend too long. There are lots of other videos out there.If they don't agree to the 1 week trial, emphasize the idea that you have no idea what to expect from this and it's just to gauge what price region you should be offering. If you're prepared to, then you may want to just offer them the money for a month and go right in.Remember you can advertise on as many videos as you like. Send more than one message to be more confident you'll get a response you like.

记住不要说你是通过这个方式来挣钱的,如果他们跟本不懂得什么是联属营销那是最好的,否则他们就有可能自己去挣钱了,所以不要提及,告诉他们你是为了获得关注,因为你的网站正好是关于这个产品的,是关于产品介绍和一些使用技巧的,之类的话,通常你会很快收到回复,如果没有你可以再发一封问一下是什么情况,如果还不行果断放弃,这样的视频多的是,如果他们不同意试用,强调你这样做是为了测试到时底付给他们多少钱才是合适的,视频多的是,你可以尽可能多发一些,普遍撒网,重点捉鱼。。。
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Step 5 - Watching the MoneyBy the time you reach this step you should have your link on a video. This will probably mean the video is receiving around 1,000 + views per day, and you should get a decent chunk of that. Now the focus is all about your website.You may choose to keep the sales page if it is converting well, else you can change the domain to redirect straight to the affiliate landing page. It's best to do this after your link is live and has therefore been checked by the uploader because otherwise they'll be able to work out it's an affiliate offer and do it themselves.到这一步,你应该能够通过视频给你带来1000+流量了,这意味着钱呵呵,跟据实际情况你可以选择是用销售页还是跳转到其它的LP,但是记住这一切要等视频所有者把链接放上去,并且检查过你的网站以后再进行,否则他可能明白是怎么回事然后自己就去做了。

And that's pretty much it. Personally, I saw $60 of sales within a day. I've only been doing this for a week and I'm still experimenting but right now I'm getting about a hit to the affiliate page every 5-15 minutes, and I know I can convert better.Remember to experiment with different methods of making money with this. The important thing is that you're getting very targeted traffic and that can be gold when used well. Maybe you could put some Adsense on an informational page rather than promoting a product straight off? What about promoting more general things (e.g. dating) on general videos with more views? Try it. If it works, keep it - otherwise drop it. Most people will be happy to accept a week's trial and it costs nothing to set up a blogspot to host it at.In the future you could try creating your own videos - purchase a product and film a review. This way you have total control of your link.我也是刚开始这样做有一个星期,不过效果还不错,虽然还在不断测试,有时一天就有60入帐,现在每5-15分就有一个击,而且我相信以后转化会更高。记住多测试找到自己的方法,这些可都是精准流量。我们是否可以放一个ADSENSE而不是直接做销售,是否可以用这样的流量做些其它的,比如做DATING,有很多变通的地方,需要自己去尝试,好了,就复制,不好就果断放弃,你懂的,绝大多数的人是很乐意接受一周试验这一条件的。后期,你也可以自己或者雇人做视频,这样你就有了完全的自主权了。。。:)
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