翻译贴：做CPA的都要好好读读

听风就是雨

True CPA Give this a read
做CPA的都要好好读读
原贴地址：http://advertcn.com/viewthread.p ... 26amp%3Btypeid%3D46

The Basics -OK so I know that a lot of people will not know exactly how theCPA/CPL system works, so we are going to go through the wholeprocess and explain the basics before we get onto how to makemoney.我想很多人其实并没有真正了解CPA/CPL系统到底是如何工作的，在开始挣钱以前，有必要先详细说明一下。
CPL – Cost Per LeadCPA – Cost Per AcquisitionThese are effectively the same thing. There are certain networksthat have been set up and have been some what in the backgroundwith all the fuss that is made over Adsense and tradition affiliatemarketing.这两个其实说的是同一个意思，即按每个成功的引导付费。大多数的公司都通过ADSENSE和传统的联属营销挣钱
The fact of the matter is – providing leads is easier than sellingproducts – it is far, far more profitable than having people clicklinks for pennies – and generally speaking it can be used with thevast majority of websites.
事实是，完成一个LEAD比卖东西要简单，又比点击挣的钱要多的多，而且绝大多数的网站都可以做Having tested most of the CPA networks, and there are quite a few,there is one that really is number 1 in terms of customer service,volume, and payout on offers.我做过绝大多数的联盟，综合考虑客户体验，支付，数额等因素，好的联盟真的不多

That is why I asked you to signup to Azoogle. I personally knowthat this company took in just under $200 million in sales last yearfrom lead generation and also that there are individual affiliatesmaking $2 million per month with these type of offers.So they are not Micky Mouse.这也是我为何要推荐AZOOGLE的原因，这个公司去年有2亿的销售是通过LEAD完成的，而且有人在一个月的时间里就挣了200万刀，牛B
Getting accepted - which depending on the day you apply and howmany applications there are that day – can take anywhere between6 hours and 48 hours.Of course, you can get accepted immediately if you give them a calland go through the signup process with them in real time.You will need then to search the offers section for something youthink you would like to promote. The best ones for the methods Iam going to discuss in this report are those with one page payoutforms and high CPA's.你的申请会在6-48小时之内通过，这取决于你申请的时间和当天申请的人数。
当然，如果你在申请之后打个电话的话，一般会立刻得到批准，然后就是选择你想推广的东西了，我认为最好的情况是，一个单页面的表格就能完成。
What this means is – you send a prospect to a page that will bemuch like a simple lead capture page. They may have to fill inname, address, email, zip code etc. Or you can decide to promoteand offer that will be just an email submit, although these do notpayout as well.Once you have found a offer that you think you want to promote,just click through to the offer – choose the type of traffic you aregoing to be using to promote – and then get the link that you willbe needing. This is exactly like and kind of Clickbank link and willtrack all of you're clicks and impressions, as well as you'reacquisitions.
也就是说，你引导一个潜在的用户来到LEAD页面，他们只需要简单的填写名字，地址，邮编和信箱等信息即可
找到你想推广的东西后，选择流量类型，然后取得你的推广链接，这种链接就是类似CB类型的，它会追踪你的展示，点击等信息。This is also the key to Azoogle's excellent reporting system.You then need to get that link out onto the web, and every timesomeone fills out that form you get paid.Word of warning though – don't try to go to the link and repeatedlyfill in the form yourself. This works the same way as clicking yourown links with Adsense. Except it is far more damning. If someonesigns up for the same offer twice, from the same IP – it is obvioussomething is up. If someone signs up 10 times – you'd better havea damn good explanation or else you are gone.So now you know what it is, let me show you how to make moneywith it.把链接放到你的网站上，每次有人完成一份表单，你就得到支付，警告，不要自己点击链接和填表，如果同一个IP点击或注册表单十次以上，你就要好好想想怎么和联盟解释了，emu是被严厉禁止的，你懂的Providing guaranteed sign-ups -Some people may find issue with what I am about to reveal as agreat way to make money on-line. That's fine, as this is by nomeans a necessity as part of this course. It is however, simple andvery effective and will make you money when done properly.This is the simplest and by far most risk free way of making moneywith the CPA model. As you will already have your offer chosen andready to promote then the simple fact is you need people to go andsign-up through your link.
接下来我要说的这个方法毫无疑问是有必要的，这种方法很简单，用好了的话也非常有效，并且这也是风险最小的一种方法。现在你已经选择好的OFFER准备开始推广了，你要做的就是让别人通过你的链接注册而已Well, people question the value of guaranteed sign-ups, but thesepeople do provide leads and we can use that.The best bet here is to log into your chosen CPA network and findan offer that has a high paying one page conversion. To make issuccessful you should:● Offer of over $5.00 CPM● One page webform completion for payout● Try to avoid overly competitive niches.
人们对于能保证注册量的服务还是有争议的，但是却有人还在提供这样的服务，我们不参与讨论，我们要做的就是到联盟选择支付金额最高的OFFER，下面是要注意的
CPM大于5刀的OFFER
一个页面就能完成任务
避开高竞争的NICHEThe third one is important with regards to how fast you will seeyour sign-ups arriving as cash in the bank.For example, in the CPA networks you will find a lot of people whowill offer pretty good money to get people to sign-up to their datingwebsites. Unless you have some contacts or are pretty big in thedating niche yourself, I would strongly advise against promotingthese kinds of offers with the guaranteed sign-ups method. It willtake months to make any real money otherwise.
第三点是最重要的，比如，你在联盟里会看到有很多人付钱让别人去他们网站注册，我是建议你避开这些关键词的，除非你对自己选择的关键词非常有信心So, lets assume you have found a good offer and you have a goodniche and you are ready to start sending your sign-ups through.We need to now find a provider that can send us the kind of volumewe are talking about.Now, of course as far as guaranteed sign-ups go, there arehundreds of providers and a simple search of Google will revealwhere you can get started.
现在假设你已经选好了OFFER和关键词，我们来看看谁能提供流量了，在Google上随意搜索一下，你就会发现有如此多的人能提供这样的服务Most offers on the CPA networks will be US leads only, whichmeans your sign-ups will cost a little extra but there is plenty ofroom for profit. For example, most providers will give you a price ofbetween $0.50 and $1.50 per US sign-up. As you will by now haveseen there are many offers that will fit the requirements of thesign-ups companies and payout anywhere between $3 - $20depending on what it is.
许多的OFFER仅支持US LEAD，这意味着你需着一些额外的花费，不过这是值得的，一般提供者的价格在0.5-1.5刀之间，而许多的OFFER价格在3-20万之间，还是有很不借的利润空间的
I will give you an example of a campaign I ran very successfullywith this method.I found a one page offer in the tax niche that paid out $16.50 forjust completing the sign-up page. This was because tax season wascoming around and they were looking for leads.Well, I got my affiliate link and ran over to a few providers I knowof and let them get to work on it.By the end of the month they had provided me with 342 sign-upsfor this one offer. Which, for those of you without a calculatorhandy, equated to $5643. From one campaign.
我会举自己比较成功的一个例子
我做的是关于税收的关键词，因为纳税的时候到了。我把我的推广链接给了我所认识的一些提供者，月底的时候，他们给我带来了342个注册，不用计算器，你就能算出这是5643刀

Now, admittedly not all campaigns will go this well. The providersobviously just managed to get through to the prospects on thisoffer and as such created a huge back-end profit for me. But, it isnot unreasonable to expect to see 50 sign-ups a month from eachcompany. On a good offer that converts at $5.00, and with anumber of orders placed, this can be enough alone to livecomfortably.
当然，并不是每一个OFFER都会如此的顺利，不过通常情况下，每月50个注册是再正常不过了，对于比较好的OFFER来说，每个转化有5刀，如果你多做几个OFFER,收入也很不错了But it is easy to see the beauty of this method. All it takes is half anhour of finding a good offer, then sending out some emails andplacing some orders, and a month later, someone else has done allof your work and you have turned a 1000% profit on every pennyyou invest.Of course you have to be careful who you buy from, as some of thesign-ups providers online will provide terrible quality sign-ups,provide incentives, or do other things that are not what you aregoing to want to be associated with, if of course you ever receiveanything for your money.
这是这个方法的魅力，不麻烦，所有你要做的就是花上半个小时找到一个好的OFFER，剩下的都有专人帮你做了，专业的人做专业的事，当然，选择合作人的时候一定要小心，因为一些人提供的质量实在是差劲，还有的是用的诱惑流量，或是其它的一些反正是你不想用或不允许的Also, there is a fact that most people will not know about thesecompanies. Virtually everyone selling guaranteed sign-ups arebuying them from the same person. That's right, there is onecompany that wholesale sells 99% of all the sign-ups on offer.These are the guys who you will be going with most of the time andthat's OK.But since you are going to be buying a large number of theirproduct, I would recommend signing up with them directly. Also,possibly just sign up as an affiliate and re-sell through yourself asthis will save you a fortune if you plan on using this methodheavily.
事实上，大多数的人并不知道这样的公司，而很多卖流量的人也是从同一个人手中买来的，实际上，有一个公司占据了百分之九十九的销量，以后你经常要和这样的人打交道，所以我建议你自己注册自己推广，然后用自己的推广连接购买，这样能省一大笔钱Although, there is another way of getting a massive number ofsign-ups.The thing we need to do is stop of at a host of my favorite sites Iuse generally with all parts of the Automatic Wealth System.● Sitepoint Marketplace● Digital Point Marketplace● Elance● Get-A-Freelancer以上几个站是我推荐你买流量的地方
Now the one I primarily use is the Sitepoint Marketplace because Ihave found that response rate and quality there to be the highest.But for this particular method you will also be wanting to post atElance and GAF. Here is an example of a post you might create:
首选Sitepoint Marketplace，因为这个站的质量什么都不错，当然其它的也不要忘记，下面是一个POST的样本--------------------------------------------------------------------------“Hello GAF providers,I am looking for someone who can provide me with a large numberof US only leads that have to be sent through my webform using aspecific link.It is a simple one page process and the offer is free to join.I offer a payout of $0.50 for every person that you can sendthrough the link I give you. The link will have a tracking ID and soyou must use exactly the link in order to be paid.I payout through Paypal only and will only work on the basis thatyou can prove you are able to provide leads. I will expect to see atleast 50 leads before you will receive payment. Then when youhave proven yourself, we can negotiate terms.Please PM me if you are interested.RegardsYourName”
大家好，
我想看谁能提供大量的仅限于美国的LEAD，这些LEAD要通过一个特殊的链接来访问我的网站，这是一个简单的单页面并且加入是免费的，每一个通过推广链接过来的人我会付给你0.5刀，必须是通过推广链接过来的，里面有追踪代码，通过PAYPAL支付，我要确认你有能力提供LEAD，所以在付款之前，我需要至少50个LEAD以便你能证明自己，然后我们可以再详细的谈谈，如果你有兴趣，请PM我--------------------------------------------------------------------------The example above is just a template obviously, but it has a fewessential elements if you are going to have any success with thesekind of sites.
上面只是一个模板，但有很多是通用的，值得注意Firstly, you have to be very clear about what the terms you areoffering are. Most importantly I have mentioned that I am onlyoffering payment via Paypal and that people interested will notreceive payment until they have given at least a certain number ofleadsThis makes scammers think twice before trying to take you'remoney. Don't get me wrong they will till try, but you have to stickto your guns. You will get a PM that will say, usually in brokenEnglish, that they can provide you 5000 leads a week if you pay for200 in advance.
首先，你要明确说明你只通过PAYPAL支付，并且只有在对方提供一定数量的LEAD，通过我的测试之后才会付款，这样，那些想欺诈你的人就不得不认真考虑一下自己的风险，这些人也不会轻易放弃，他们会PM你，告诉你只要你先预付200，他们就会每周提供5000LEADDon't let the $ signs in your head take away your common sense.There are people on there that can do these kinds of numbers, butmost can't. So make sure you take precautions and don't payanyone anything until your have seen some results.That about wraps up the section on using guaranteed sign-ups, butI know that many of you will struggle to overcome you'rereservations about how you have always been told these things are'crap' and 'useless' and despite me just showing you how they canmake you awesome amounts cash will still not want to use them.Thats fine, because despite it being the most hands free method wehave at our disposal, it is not at all necessary. So we are going tomove onto other ways of making money with CPA. Namely PPC.
不要被这些小把戏蒙蔽了双眼，坚持自己的原则，不见结果坚决不付钱就对了
任何事物都会有不同的声音，我相信你的脑子里也会一直有人在不停地说这个方法是没有用的，即便在我看来这是最简便的一种方法。你当然可以有自己的想法，这都不重要，因为这种方法虽然很好，但并不是唯一的，接下来看看另外一种做CPA的方法以PPCPPC – An offer they can't refuse -So, much has been written about the uses of PPC and theireffectiveness. I am going to go over some of the basics and talkabout how to gear your PPC ads towards the CPA market.Of course, the disadvantage this method has over the one above isthere is nothing guaranteed about it, it takes sometime to learnwhat works for you, and it takes a lot more work. Just because ofthat though, does not mean it cannot be immensely profitable.
关于PPC,已经被说的太多了，基本的东西，大家都明白，这个方法不好的一个地方就是效果并没有绝对的保证，你需要花时间去学习，而且有许多的工作要去做，尽管如此，用这个方法利润还是很大的Adwords by Google is the most widely used and probably the mosteffective in terms of providing top quality targeted traffic. I wouldrecommend using them in certain niches. But if you are going to tryand promote anything that is make money online, dating, creditcards etc, using adwords can become extremely expensive.Recently I have noticed Adwords trying to charge me $5.00 perclick on some of my campaigns and so I instantly swapped toanother provider that I regularly use.
在PPC方面，GG ADS无疑是最典型的一个，对于一些特定的关键词，我推荐用GG，但是如果你想推广的是关于交友，信用卡等方面的NICHE，还是不要用GG了，因为单价太高，最近我就发现我的一些词就达到了每个点击5刀，这谁能受得了，所以换一个，推荐ADBRITEAdbrite is a service that started primarily to provide a brokeringservice from people looking to buy and sell text links on theirwebsites. Since then it has developed and now runs a PPC servicesimilar to Adwords.Other than one thing. It doesn't individually price its keywords andso therefore you can end up spending a lot less money and gettinga lot more traffic. In fact I always get more traffic using theirservice and the conversion is not bad.
Adbrite是以买卖文字链接发家的，现在它提供的PPC服务和GG ADS是差不多的，它的关键词价格并不是单个制定的，所以你可以花更少的钱得到更多的流量，事实上，我在这里就得到了比其它地方更多的流量，而且转化还不错I am not going to go into detailed PPC techniques as that is not myplace. I am not Mr X and nor am I a DayJobKiller. But if you wantto use the traditional method of driving PayPerClick traffic to youraffiliate link that thats fine and I do do it myself sometimes, but Ihave developed another method that I think works far better.Write a story behind why you are giving away something for free,or why you should sign up to the offer. Write as if it is your websiteand you are speaking to the other person as a friend.
我并不打算多详细的讲解PPC的技巧，因为我在这方面并不是太专业，我偶尔用这种方法，我想说的是另外一种方法，我认为这种方法更好一些，可以理解是写软文 If you are promoting an offer that takes some sort of payment, beit credit card details or Tax/XXN from a US citizen, it follows thatthe offer will payout a lot more.So here is a technique I have used with great success. It worked sowell because it gave people the idea they were getting somethingfor free. The herd loves a bargain.By that I mean, if you can convince someone that they are gettingsomething for free, or a great deal, when in reality, all they aredoing is adding $40.00 to your wallet, then you will make a fortune.I found an offer that provided a free trial for Blockbuster video. Thelead had to pay $9.99 for shipping and could rent as many DVD'sas they wanted for a month, with no other charges for anything.So what I did was created a little back story as to why I as givingthis great deal away. It went a like this.
我用这个方法取得了成功，这个方法之所以好用是因为它给人们这样一种感觉：他们能免费得到一些东西，没有人不喜欢占便宜。在下面这个LEAD中，人们需要花9刀的运费，就可以在一个月内无限制的看自己想看的节目，为此，我写了一篇软文是这样的---------------------------------------------------------------------------How To Get 100% FREE UnlimitedBlockbuster RentalHello all,Recently, I discovered a little secret that I just had to get out in theopen for all of the movie lovers like myself out there.Within marketing, big companies are making deals everywhere. Youscratch my back - I'll scratch your kind of attitude. This would be,for example, when one company gives its services to anothercompany for free, to promote something. It is a common marketingmove, and you can see it everywhere if you look for it.But the public never gets to actually see these offers. Oh no, theyare far to good to give away without getting something in return.So, in the spirit of giving, to anyone who feels that they would liketo get the website link where you can sign up for this special dealthat most people will never get the chance to see.Basically, all you have to do is pay $9 shipping, ONCE, and thenyou get completely unlimited movie rental for a whole month.Shipping, handling, rental - all paid for!Then, if you think about it, whats to stop you signing up again afteryou're free trial is over?Let me answer that...NOTHING!If you want to ask me a question the just drop me an email at –'EMAIL ADDRESS'Cheers,
如果免费获得你想要的 最近我发现一个秘密，我要分享给和我一样的电影爱好者，世界上有许多的大公司，会相互做些推广，比如说，一个公司会免费提供给另外一个公司一些产品或服务做测试或是做推广，这是很正常的营销方式，作为公司的员工，你很容易得到这样的实惠，但是对于大众来说，是找不到这样的机会的，本着免费分享的精神，我会给出一个链接地址，你可以在这里注册得到这样的机会，这是一般人得不到的机会，通常情况下你需要花9刀，就可以得到这一切，包括运费，包装，服务费等等，而现在一切都是免费的，你会问一个月后试用到期怎么办，没有问题，通过我给的链接，谁能阻止你再次注册呢，还有任何的疑问，可以给我发邮件，我的邮件地址是XXX
---------------------------------------------------------------------------Can you see what I am doing there? I am giving off the impressionthat there is something secret being given away. Well, what do I dowith this article?Well, just create a simple, easy web page using a web page editorlike Nvu or Dreamweaver with nothing but this text on it.Then, make an PPC ad on Adbrite or Adwords and drive traffic to it.Most people will click through at least, and you will find that quite afew will decide to sign up if you have an effective ad to drive themthrough.
看到我是怎么做的了吗，我给他们一种感觉，我分享了一个秘密而他们能占便宜。现在你要做的就是找一款编辑软件做一个简单的网页，把我上面说的这段话放上去就行，然后做PPC广告，在ADwords ,adbrite都行，你会发现点击还是不错的，而且还有一部分会转化 One thing to mention though – If you were to try and promotesomething like this then remember to not over do it. There may besome copyright violations on your advertising if you are not carefulso remember to always take care.There is something else you could do with this though.I take this method one stage further and take an article like the oneabove and use OpenOffice to turn it into a PDF file. There is noneed to make it fancy, just put a nice title and describe what youwant them to do with a link.
记住，不要做的太过分了，有时会遇到版权问题，所以凡事要小心。对于这个方法，你还可以更进一步，你可以把文章做成PDF格式的推广，不需要做的太华丽，简单些，包括一个吸引人的标题和你的链接，以及指导他们如何去做就OK了It should be written like a promotional email really.Then, find someone with a newsletter in your niche. For example,with the Blockbusters example, find some people who runentertainment websites or online DVD shops, and should have anewsletter service. Offer them a cut of the takings if they arewilling to help out.I found a number of websites that offer DVD reviews and hugewebsites that are movie based. Most of these sites won't overtlyshow that they advertise, but if you ask, most will have a memberbase or a newsletter that they send out.
你还可以通过邮件的方式来推广，看看有哪些站和你选择的关键词有关系，以上面的这个例子为例，找一些关于视频和娱乐的网站，联系站长给他要邮件列表，作为回报你可以给他一定比例的分成，我发现网上有很多这样的站，大多数的站长并没有明显的做广告的表示，你主动联系他们就行了，效果不错

听风就是雨

这篇文章讲了CPA的概念，基本方法，技巧，并举了两个具体的例子。比较实在