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ADwords,Affiliate一些基本词汇
Ad Space - Space that a webmaster is making available on his/her site for advertising.
Advertorial - Advertisement styled to resemble the editorial format and typeface of the content in which it runs.
Ad Views - Number of times an ad banner is downloaded and presumably seen by visitors.
Affiliate (also Associate or Publisher) - Web site owner that places links to promote merchant's products or services. Affiliate gets commission for all the valid transactions referred to the merchant.
Affiliate Fraud (also cheating) - False activity generated by an affiliate in an attempt to generate illegitimate revenue.
Affiliate Marketing - Type of internet marketing that allows websites to share traffic and revenue using banner and text advertisements. Merchants who sell goods and services online pay commissions to website owners (affiliates) for referring sales or leads to their site. Contrary to "pure" advertising, with affiliate marketing merchants only pay for results (leads or sales).
Affiliate Network - Company that is involved in recruiting merchants and recruiting affiliates for those merchants. Affiliate networks track affiliates, handle sending out the checks to affiliates, provide other necessary support both to affiliates and merchants.
Affiliate Program (also Associate or Partner Program) - Internet marketing model when merchants through other (affiliates') web sites promote their products and services. A merchant pays a commission to an affiliate for generating clicks, leads, or sales from a graphic or text link located on the affiliate's site.
Charge Back - Incomplete sales transaction (i.e. merchandise is purchased and then returned) that results in an affiliate commission deduction.
Click-through - The action when a user clicks on a link.
Co-branding - When affiliates can include their own logo on the pages to which they send visitors through affiliate links.
Commission - Income an affiliate receives for generating a sale, lead or click-through to a merchant's web site.
Cookies - Small files stored on the visitor's computer that record information that is of interest to the advertiser site. Used with affiliate marketing programs, cookies have two functions: to track what a visitor purchases and to track which publisher made the referral.
CPA (Cost Per Action) - Cost metric for each time a commissionable action takes place.
CPC (Cost Per Click) - Standard metric used to price ad banners. Merchants will pay affiliates based on the number of clicks a specific ad banner gets.
CPM (Cost Per Thousand) - Standard metric used to calculate the relative cost of advertising. It stands for the "cost per 1000 impressions". For every 1000 times an ad is shown, you are paid a certain amount of money.
CR (Conversion Ratio) - It is obtained by dividing the number of click-throughs on a banner or link by the number of sales or leads that resulted. A higher CR ratio means a more effective advertiser site.
CTR (Click-Through Ratio) - It is obtained by dividing the number of impressions by the number of click-throughs. A higher click-through ratio means a more effective banner, or more effective design on the Affiliate site.
Default Ads - Usually refers to unsold ad inventory. Adnetworks fail to sold your inventory due to limited number of advertisers or geographic location of your's site visitors.
Direct Referrals - People whom you directly refer to affiliate program.
Discount Rate - Percentage that gets discounted (deducted) from the transaction amount. The Discount Rate is the rate that gets paid for the most part to the bankcard company (Visa, MasterCard, etc.), the Issuing Bank (the bank that issued the bankcard to your customer) and the Acquiring Bank (the bank that the merchant processes with).
Doorway Page - A page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.
Email Signature (or Sig File) - Signature option allows for a brief message to be imbedded at the end of every email that a person sends.
FFA - Free-for-all links list, where there are no qualifications for adding a link.
Frequency Cap - Term referring to a limit on the number of times a given ad will be shown to a visitor from a website. Website utilizing ads from an advertiser with a frequency cap of two would show their ad only two times to each visitor and no more. After the frequency cap is exhausted other ads would have to be shown.
Geotargeting - When advertisements are targeted to a given country or continent.
E-mail Spam - Unwanted, unsolicited email.
EPC - Earnings per hundred clicks.
Hits - Each time a Web server sends a file (text, image, or audio) to a browser. Since a single request can bring with it a number of individual files, the number of hits from a site does not reflect the number of visitors.
Holdback or Reserve Fee - A fee held back from a merchant's credit card transactions to cover any possible charge backs, and other disputed charges that a merchant may encounter. Usually, after a time, the hold backs are returned to the merchant.
Impressions (Ad Views) - Number of times an ad banner is downloaded and presumably seen by visitors.
Independent Sales Organization (ISO) - Organization that processes merchants online credit card transactions in exchange for a percentage of the sales or transaction fees.
Indirect Referrals - People referred to a program by your direct referrals.
Interstitials - An ad that appears between two site's pages.
Inventory - Space that a webmaster is making available on his/her site for advertising.
Media Kit - Information offered to potential advertisers by web site owners to help advertisers understand the publihsers rates, visitor demographics, terms, etc.
Merchant - Company that markets and sells goods or services online. Merchants establish affiliate programs to get consumers to purchase a product, register for a service, fill out a form, or visit a Web site.
Merchant Account - Account established with a payment processor for the settlement of credit card transactions. Any merchant who wants to take credit card orders must establish a merchant account.
Merchant Account Provider - Either a bank or other institution that will host a merchant account and process credit card transactions.
Merchant Bank - The bank that holds the merchant account. When someone buys a product and/or service from a merchant, the merchant bank will place the needed funds into a merchant account in exchange for the right to collect the debt that is owned by the purchasing consumer.
Merchant Identification Number (MID) - Number provided by a merchant bank to identify the merchant in an e-commerce transaction.
Micropayments - The payment acceptance method used by merchants who offer products, services, or information for a few cents to a few dollars. Processing these small payments with a merchant account would significantly reduce the amount of profit you would gain from the sale.
Net 60 (30, 40, 90....) - Affiliate program pays 60 days after the month.
Opt-in E-mail - Lists where Internet users have voluntarily signed up to receive commercial e-mails.
Pay Per Bid (also pay per click search engine) - This is a search engine that allows you to pay for placement. If you pay 5 cents to reach position number 1 for the keyword 'bad affiliate program', then every time a visitor clicks on that link, you must pay the bid engine 5 cents.
Pay-Per-Click - Program where an affiliate receives a commission for each click on the banner that takes them to a merchant's site.
Pay-Per-Impression (same as pay-per-view and similar to pay-per-popup) - Program where affiliate get paid only for merchants' ad appearances on affiliate's site.
Pay-Per-Sale - Program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant's web site.
Pay-Per-Lead (also pay per sign up or pay per registration) - Program where an affiliate receives a commission for each lead that they generate for a merchant's site. Examples would include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.
Payment Gateway - The code that will transmit a customer's order to and from a merchant's bank transaction authorizing agent.
Permission Marketing - Marketing based on obtaining customer consent to receive information from a company.
Pop-up Ad - Ad that displays in a self-generating new browser window.
Pop-under Ad (Pop-behind) - Ad that displays in a self-generating new browser window behind the current browser window.
Raw Visitor - Raw visitor is counted every time a page is displayed regardless of wether it is displayed to the same person.
Raw CPM - Raw CPM means you're paid on every impression.
Recurring Fees - Term for fees that are billed each and every month.
Residual Income (also residual or life time commission) - Programs that pay affiliates not just for the first sale referred by affiliate, but also for all additional sales made at the merchant's site over the life of the customer.
Rich Media - Term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, and special effects.
ROI (Return On Investment) - Generally refers to the advertiser's desire to have a return on the advertising funds invested in media.
Search Engine Spam - Excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
Session - Term for a unique visitor per unit of time. A 12 hour unique session is a unique visitor in 12 hours, if the same visitor returns to a given site more than once in 12 hours, he would still only be counted once.
Shopping Cart Program - Software used to aid customers when ordering a number of products/services from a merchants web site.
Skycraper - Ad unit with formats having 120x600 and 160x600 pixels.
Spawing Popups (multiple popups) - When popup script generates several popups at the same time or one popup window after another.
Splash Page - Also known as a "jump page", a splash page is special entrance page to a site. Advertisers often use it to direct people who click on a particular banner to more information about what the banner was regarding rather then sending them directly to the sites homepage.
Targeted Ads - Ads which are selected for relevance to the content of the sites on which they appear, and for the audiences of those sites.
Transaction Fee - Term for fee charged by a merchant account provider for each credit card transaction completed.
Two-tier - Affiliate programs that pays commission two levels deep. It allows affiliates to sign up additional affiliates below themselves, so that when the second tier affiliates earn a commission, the affiliate above them also receives a commission.
Uncapped - Term means that the ad (usually popup) is not limited in the number of times it can be shown per visitor - has no frequency cap. An uncapped popup is a popup that will be launched on every page view a visitor has to a website.
Viral Marketing - Marketing based on encouraging people to pass along a marketing message. Similar to the way viruses do. |
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发表于 2009-2-17 17:50:41
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