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Download the video here!
Hello, and welcome to module 2!
This module is all about brainstorming product ideas. Your goal is to find a hot selling product you can easily rank for in the search engines.
I use:
http://www.amazon.com/gp/movers-and-shakers/
This tells me what the biggest gainers in sales are on Amazon. It’s nicely organized into categories! These might be hot because they are new releases, are on an amazing sale, or have caught on in the media.
http://www.amazon.com/gp/bestsellers
This tells me what the bestsellers on Amazon are, in every category. I know people will ask and wonder why I don’t bother a ton with keyword research in these early stages. In my opinion and experience, the tools are WAY off when it comes to these specific products…especially for new releases.
You’ll be missing a lot of opportunities if you pass up a new release product just because it doesn’t show any results in the Google Adwords Keyword Tool or Market Samurai!
Don’t get me wrong — keyword research is very important for certain sites. But it just misses the mark when it comes to these product specific sites.
Here is another one:
http://www.amazon.com/gp/new-releases/electronics
Going after new releases Amazon is showcasing out is a great idea!
I also love to look at press releases to see what companies are pushing and releasing in the coming months.
It’s easy to find these! Just type in “company name” press releases, and you’ll usually find them.
If you can get in on these products early on, you’ll be able to get your site up and ranking before anyone else. That’s a great thing!
Here are some examples:
http://news.sel.sony.com/en
http://investor.shareholder.com/mattel/releases.cfm?ReleasesType=Fisher-Price%20Brands%20News&Year=
http://www2.panasonic.com/webapp/wcs/stores/servlet/PressroomHome?storeId=11301&catalogId=13251&catGroupId=30531
Trust me on this one — if Amazon and these other HUGE companies are talking about it and putting it on the front of their site, people are searching for it  |
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发表于 2011-5-24 12:24:36
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