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一。rebill行业（减肥，防衰老，skincare, male enhancement, muscle building),
多国家
推广：给大家讲几个例子
一。seo flog(你怎么对待risk) (bebbie@yeahcpa.com)
http://www.beautyadvisors.org/acmg/
直接google "I UNDERSTAND THIS WEBSITE IS ONLY ILLUSTRATIVE OF WHAT MIGHT BE ACHIEVABLE FROM USING THIS/THESE PRODUCTS, AND THAT THE STORY DEPICTED ABOVE IS NOT TO BE TAKEN LITERALLY"
二。ppv
Younger Looking Skin (Skin Rebill) PPV Campaign Guide!
Campaign Simplified
Targeting different groups of niche websites, or choose a wide range of websites that fits your demo of women 30-60 and track EVERYTHING! You then drop bad urls, and keep your green urls. For rebills on PPV your going to need to spend some $ on testing, because you can't drop a url after it's spent $3..
Landing page = You launch a small pop on the website > flog > offer.
(when i say flog in this case i mean fake news site)
Campaign Details
There's 2 ways to run this campaign
A) you can go niche style (usually better for immediate ROI, less initial investment in testing but takes more work)
B) Run of network style (usually you'll spend more on testing, but make more in the end)
A) Niche(ppv最重要的是把你的用户和他正在看的网站联系起来)
Relating the specific websites your targeting to the initial landing page by:
- Editing headlines relating to your targeting
- Showing pictures related to the targeting
- Including the targeting sites URLs/logo on the landing page (isn't necessary)
(ie: if your targeting gardening you could say 'Women who garden, are 37% more likely to get wrinkles from sun exposure, fight it now for free with natural remedies by: offer here" -- using this method you would only target gardening URLs)
- There's not need to relate your flog to the niche your targeting, but it may be worth a split test if you find a converting niche
B) Run of network
- Targeting URLs relating to skincare, aging, skincare brands, soap brands, beauty sites, etc...
- The initial landing page, and flog can remain the same when targeting different niches. Your target market is women 30-60, so you need to make sure the urls/keywords your targeting have atlas 60% women 35-60.
What Offers To Choose?
Before you choose an offer, ask your AM at whatever your favourite network is for their top skincare offers on PPV!
Who are you targeting?/writing copy
Ok before we figure out what to target, we need to know WHO we're targeting. To do this we must look at the offers themselves. So here's some copy from the top offers:
"clinically proven to treat and prevent all kinds of symptoms of skin aging including: darkness under eye circles, puffiness and redness, fine lines and wrinkles, blotchiness, age spots and large pores"
"see younger looking skin after just one use. Dermatal provides a non-surgical solution to eliminate the fine lines and wrinkles that develop as a result of repetitive expressions on your face"
"is the injection free solution to looking younger. It helps rebuild collagen, conceal age spots and discoloration, lifts and firms skin while reducing fine lines and it's paraben and toxic free"
Common themes from all these:
- younger looking skin
- skin imperfections
- remove wrinkles
- rebuild skin cells
etc…
What i get from this is were not just targeting people trying to look younger, but we're also targeting people with skin imperfections.
*btw all of this research/information-dissecting should also be used to make your flog copy BETTER than whatever page you may be using.
Your headlines shouldn't be, 'removes wrinkles', it should be:
- 'Look 30 years young again!'. or
- "Look only 10 years older than your daughter" or
- "55 year old mom looks 35!"
Make sure your telling people the main benefits in creative ways, and not the features of the product.
Ok so now we've narrowed down who we're targeting. It's all women 30-60 who want younger and better looking skin. (This may have seemed obvious at the beginning but for big campaigns i like to narrow it down the way i did above to make sure i'm targeting the right people)
URL Targeting Options (for both niche and RON):
Websites about
- selling makeup/cosmetics
- skincare concerns
- skincare brands
- womens health
- common health issues among older women
- websites related shoes, clothing, shopping, specific brands
- websites related aging
- oprah, dr oz, rachel ray, etc
- recipes, gardening, dating, parenting
- spiritual/horoscopes, etc..
- popular books/tv shows among a certain demographic, pets,
*For more in-depth keyword research:
Instead of just scraping keywords like 'younger skin', 'youthful skin', etc.. dig really deep by going to a whole bunch of women magazine sites, skincare websites, even buy 1-2 women's magazines and find WAY more keywords!
Go to URLs like these to find targeted in-depth keywords that will have a lot less competition:
- http://www.girlishh.com/category/skin-care/
- http://www.womenshealthmag.com/beaut...le/skin-care-1
**URL Targeting Options 1 Step Further ($ handed to you!)
I've gathered all the converting urls from whatrunswhere/adbeat for all the skin care rebills & mainstream skin offers (ie: olay creams) that are running right now!
SKIP TO THE FIRST REPLY FOR THE URLS!
So just to explain further, all the URLs you see in the first reply are URLs that skin care rebills/skin care companies are bidding on for their media buys, so you should see some great returns bidding on the same URLs for PPV!
Landing Page Process
1. Your PPV Popup (i've provided converting ones below)
2. Create A Flog!
I don't want to create the flog for you for legal reasons, but go here for some uber great ideas:
http://bit.ly/dQI49j (Thank Tijn for that technique!)
*Be careful with flogs as of recently because the FTC is going absolute apeshit on ACAI fake news sites, bizopps are probably next on their radar. So with skincare you don't have to worry too much, but be careful! Also if you plan on copying anyones flogs be sure to go through the code and clear everything suspicious out. A lot of them can screw with your aff links etc..
From Rebill URLs
realage.com
buybestwrinklecreams.com/
getridofthings.com
dermaremedies.com
cnsnews.com
best-antiaging-system.com
stimator.com
tryhydrolyze.com
secrets-of-youth.com
healthheadlines.com
parade.com
nytimes.com
upload.badongo.com
washingtonpost.com
mamashealth.com
popdirt.com
mwza.com
vanishingtattoo.com
tv.rightcelebrity.com
pzrservices.typepad.com
fundamentalskin.com
olay.com
girlsguidetothegalaxy.com
anythinghollywood.com
secrets-of-youth.com
healthheadlines.com
cnsnews.com
best-antiaging-system.com
ozi.timegenie.com
usmagazine.com
beautyuser.com
mayoclinic.com
savingmore.com
washingtonexaminer.com
x17online.com
vanityreports.com
buybestwrinklecreams.com
From Larger Skin Care Companies
wellness.com
aolhealth.com
people.com
girlsguidetothegalaxy.com
bellasugar.com
faustasblog.com
nothingbutbonfires.com
jodifur.com
bellasugar.com
wellness.com
calypsomineralbeauty.net
blogher.com
blogher.com
lilduckduck.com
emailaddresspro.com
getridofthings.com
bricksandstonesgossip.com
stylenews.peoplestylewatch.com
pajamasandcoffee.com
travelskoot.com
tvguide.com
oprah.com
oprah.com
painfullyhip.com
investletters.com
mwza.com
adab.com
submitfreearticles.info
delong.typepad.com
greenoptions.com
eatingwell.com
menshealth.com
issascrazyworld.com
gardenweb.com
overflowingbrain.com
diabetictestingsuppliesstore.com
sarahspy.com
photos2.walmart.com
prevention.com
fourfour.typepad.com
beauty.ivillage.com
ivillage.com
xomba.com
southcityconfidential.com
thewomenscolony.com
travelskoot.com
dalianmitmita.com
anythinghollywood.com
bricksandstonesgossip.com
painfullyhip.com
petsgardenblog.com
blogher.com
prevention.com
busymommymedia.com
insurance.families.com
thefreesite.com
petside.com
healthcastle.com
delightfulblogs.com
videos.nymag.com
beauty.ivillage.com
movies.tvguide.com
military.families.com
imnotobsessed.com
pzrservices.typepad.com
games.cafemom.com
wisegeek.com
imnotobsessed.com
nymag.com
newyorkmetro.com
tvguide.com
onextrapixel.com
beautyriot.com
fashion.elle.com
articlesbase.com
homegirl.typepad.com
bellasugar.com
ivillageindex.ivillage.com
ivillage.com
nataliemorales.ivillage.com
astrology.com
fitsugar.com
fashionologie.com
popsugar.com
ulta.com
idpzone.com
supertremendous.com
nationalledger.com
lucianne.com
calypsomineralbeauty.net
goodasyou.org
sactownroyalty.com
urbanfonts.com
azlyrics.com
scifiwire.com
layoutcodez.net
blogs.courant.com
gamestorrents.com
usershare.net
machall.com
illustrativo.com
ectomo.com
hearthandmadeblog.com
kovels.com
allexperts.com
getcrafty.com
craftshows.craftgossip.com
scrapbookscrapbook.com
howtodothings.com
steampunkworkshop.com
sharinglinks.com
esteelauder.com
villagevoice.com
getrawmaterials.com
thesafetransaction.com
msn.careerbuilder.com
realestate.oregonlive.com
redtape.msnbc.com
atthehive.com
boxofficemojo.com
yep, flogs for this is pretty much necessary! otherwise i would try to suggest another way
- you don't live in the US though
- not sending mass traffic
- it's on ppv, not mainstream mediabuys
- and it's skincare niche which is down the list on the 'worry' scale.
So not to push you into it or anything, but you seem to be fairly safe, just don't go asking for trouble by using oprah's name etc..
三。media buy（最大的）：adsaur, pulse360, adshuffle
跑得好的广告：
HCG Activator Weight Loss
Fibra Detox Free Trial
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发表于 2011-6-5 11:27:21
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