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[Email Marketing] 翻译贴:一个很好的邮件营销转化案例

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发表于 2012-9-24 11:16:37 | 显示全部楼层 |阅读模式
A nice way to get conversions with email marketing
一个很好的邮件营销转化案例

原贴地址:http://advertcn.com/viewthread.p ... 26amp%3Btypeid%3D89


I am new to email marketing and such, and have found a nice way to get conversions.This is what my email looked like.
Name: Playgirl Magazine

Email Subject: Confirm your email address.



Email Body:



======



Subscription: 10 Year Subscription



Total cost: $299.99



Payment Method: Visa



Status: Complete



======



Hello {FIRSTNAME},



Thanks for purchasing MoneyInsider software.



Click the link below to confirm your email address and download this software:

http://playgirl-mag39.com/confirm_email.php?con=randomcharactershere.dfhajsdt823572fkgaj

(((NOTE: make the link and the page look legit.)))





Click the link below to cancel this order:

http://playgirl-mag39.com/cancel_order.php?con=randomcharactershere.dfhajsdt823572fkgaj

(((NOTE: make this link legit as well)))
不非话,直接看邮件内容
名字:游戏女孩杂志
邮件主题:确认你的EMAIL地址
正文内容:订阅:订阅10年
总费用:299.99刀
支付方式 :VISA
状态:成功
你好:感谢订购本款软件,点击下面的链接确认邮件地址并下载软件
点击下面的链接取消订购


Out of my 1000 person mailing list494 people clicked a link inside, and these were random emails I collected, not targeted.That's 49.4% success rate.So what I did was add a zip submit to the pages."To prove you are human, complete these first 3 pages to continue." on the page with the iframed zip submit.Around 24% converted. 118/1000 (11.8%) people completed the zip submit. Giving me $177 for that one email sent to 1000 people.I don't know if that's a good rate, but it seems pretty good to me.Hope this helped or mattered to anyone
在我邮件列表中的1000个人,有494人点击了链接,而且这些EMAIL是随机的,并不是定向流量,我所做的就是在着陆页增加一个ZIP SUBMIT
“为了证明不是机器自动程序,请完成以下3个页面”24%的转化,118人完成任务,通过一个简单的邮件,我挣了177刀
希望对你有帮助。。。
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