10 Ways to improve SEO Conversions

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Many SEO’s think that it is necessary to sacrifice usability andbasic good business practices for the purpose of achieving searchengine ranking. This is a grievous mistake that is not only notnecessary but downright foolish. Here are some simple tips you can useto increase your conversion rates and search rankings at the same time.
1. Don’t sacrifice usability for SEO
Sure on-page optimization matters. But a site that ranks well anddoesn’t capture customers/visitors is like an umbrella on a sunny day.
2. Call to action
Give your visitors something to do. Adding buttons and links that tellyour customers what they need to do and when they need to do it is agreat way to engage visitors. Other techniques in this genre arecreating time sensitive offers.
3. Design
This is by far the most basic and least utilized aspect of conversionin the SEO world. Humans have a certain way they read things, so caterto that. Create a good, clean and easy to use design and your visitorsare sure to stay.
4. Social Proof
Validate yourself by creating proof that other visitors think yourproduct or service is worth investigating. Things like best sellers,customer reviews or recommended items can help you accomplish this.
5. Be available
Customer always want to be able to contact you. If creates trustbecause you are out in the open and exposed but it also it can givevisitors an opportunity to tell you how to improve your operations.
6. Be legitimate
Many sites fail to recognize the importance of security seals,encrypted shopping carts and so on. Having something as simple as anSSL certificate or a “Hacker Safe” certificate can greatly increasevisitors trust in you as being a legitimate site.
7. Analytics
Sure SEO’s use analytics to track SERP success but what about improvingobvious holes and problems with the site? Tracking bounce rates, exitpages and abandoned shopping carts can help you identify why and whereyour visitors are leaving your site.
*FYI bounce rates affect your search engine rankings
8. Give freely
The basic theory of capitalism is to create value which in turns bringsyou prosperity. Give your visitors something that is genuinely valuableand they will continue to visit your site. Promotions, give aways, freeresources and tools are great ways to get and keep online visitors.They can create some great backlinks in the process.
9. Keep your visitors in the loop
Make sure to send out newsletters and personal emails whenever possiblebut try to avoid spamming. Mass e-mails are impersonal and in somecases may damage your reputation more then it helps it. Newsletters area great way to keep visitors informed and aware of whats going on withyour site.

10. Visitors are good for business
Any way you can attract visitors (aside from devious reasons) can helpyour site. Sure non targeted traffic will not increase your saleshowever when you use the tips above you will be increasing conversionsand attracting traffic. This traffic is key to showing search enginesthat your site is popular and worthy of a front page ranking.