|  SEO |  SEO 2.0  |
 Link building, manually adding them, submitting static websites to directories, link exchange, paying for links
链接建设，大多是手工添加，如提交目录，友情链接，付费链接
|  Getting links, enhancing it by certain actions like blogging, writing pillar content, creating link bait, socializing
获得链接的方式主要通过写博客，分享优质内容，链接诱饵，社会化等
|
 On site optimization for spiders: example repetitive page titles concentrating (solely) on keywords
SEO优化的对象是搜索引擎蜘蛛，目标页面的标题是针对关键词优化的
|  On site optimization for users. Example: Kick ass post titles
不太“在意”标题的写法，标题是为了读者，而不是搜索引擎，关键词丢在一边
|
 Competition: You compete with others to be on the first page/in the Google top 10 for keywords
你的竞争对手大多是那些在Google关键词排名前十位的网站
| Cooperation: You cooperate with each other submitting fellow bloggers to social media or voting for them, you link to them
与那些订阅你博客的读者进行合作，为他们投票，链向他们
  |
 Barter: You give me link and only then I will give you one
交换，链接一对一地交换
|  Giving: I link you regardless whether you link back, but in most cases you will, more than once
主动给于，通常不止一次，不会在意反向链接
|
 Hiding: We’re not doing SEO, we can’t show our client list publicly, impersonal SEO company
掩饰，不会公开客户列表，个人SEO
|  Being open: Welcome our new client xyz, we are proud to work together with them, Rand Fishkin and his team
全开放，团队合作，愿意分享
|
|  keywords 关键词 |  tags 标签 |
|  Optimization for links 链接制胜 |   Optimization for traffic 不太看重链接，流量制胜 |
|  clicks, pageviews, visits 流量统计的IP及PV |  conversions, ROI, branding 转化率及品牌度 |
|  DMOZ 开放目录 |  del.icio.us 主流社会化书签 |
 Main traffic sources: Google, Yahoo, MSN
主要依赖Google，Yahoo，MSN三大搜索引擎的流量
|  Main traffic sources: StumbleUpon, Niche social news sites, Blogs 更多地来自一些社会化新闻网站，博客 |
|  one way communication 交流的方式单一 |  dialog, conversation 对话交流 |
|  top down 自上而下 |  bottom up 自下而上 |
|  undemocratic 非民主, who pays most is on top |  democratic 民主, who responds to popular demand is on top |
|  50% automated |  10% automated |
|  technocratic 技术层面 |   emotional 情感化层面 |
发表于 2008-10-29 22:36:56
提升卡
沉默卡
变色卡
