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Download the video here!
Welcome to module 5! I hope you are all enjoying and benefiting from the lessons. If you haven’t taken action yet, it’s not too late This is a business you’ll be building over time, so there is no time like the present to get started.
This module is all about preparing your WordPress installation for your content. Here is what I recommend you do:
- Use your product name (keyword) as the site title
- Include the product name in your tagline and description, with some compelling text that will help you stand out in the search engines
- Change your permalinks to %postname%
- Install the following plugins:
- All in One SEO (Configure this plugin using the instructions below)
- Easy Privacy Policy
- RSS Includes Pages
- What Would Seth Godin Do?
- Configure your All in One SEO plugin. Include your product name/keyword and some compelling text in the title area. Include your keyword and compelling text in the description area. Include your keyword in the keyword section
- Set up your Privacy Policy under the “settings” section
- Set up the What Would Seth Godin Do, including your Amazon affiliate link and some compelling text about having found the latest sales and discounts
- Choose your theme — a clean, white theme with few distractions seems to work best. I love and recommend WP Flex because it is so customizable. I do all of my niche sites using this theme. Here is my affiliate link, if you are interested: WP Flex
- Delete the example page, post, and comment WordPress automatically includes
- Write a very short “place holder” post, including your keywords. Set the category to your product name. This is just to appease the search engines and get something up before our main content goes on the site
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