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What is a publisher?
(Also referred to as an affiliate, associate, partner, reseller, content site, email marketer, or search marketer) An independent party that promotes the products or services of an advertiser in exchange for a commission on leads or sales.
What is an advertiser?
(Also called Merchant, Retailer, E-retailer, or Online Retailer) Any Web site that sells a product or service, accepts payments, and fulfills orders. An advertiser places ads and links to its products and services on other Web sites (publishers) and pays those publishers a commission for leads or sales that result from their sites. |
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