Amazing Niche Marketing系列教程Module 3 — Product and Competition Evaluation

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                                                                                Now  that you’ve scouted about  different 10 products, and have chosen your  top 3, it’s time to do a bit more digging before you settle on a  product.
Again,  this is partially about speed, so I don’t spend a ton of time in the  evaluation stage. I just want to make sure people are actually buying it  and that I can easily rank for it in the search engines.
There  are two considerations here. If you’re choosing a product that has  yet-to-be-released, you’re just going to have to go on your gut and the  available information.
Choosing Upcoming Products
There  won’t be the normal indicators on Amazon we’d look for in a released  product. Still, check Amazon.com to see if the product is available for  pre-order. If it is and you feel good about promoting the product  because the company and Amazon is going to be pushing it hard, I’d go  with it!
Choosing Products That are Already Hot-Selling
If you’re choosing a product that has an established sales record, you’ll want to look for a few things.

• Are there any reviews for the product?
• What does Amazon’s review look like? Are they pushing the item?
• What is its sales rank?
• Do you trust/know the brand?
• Is Amazon offering the best price?
• Do they recommend similar or complimentary items?
• Do you feel confident this is a hot-selling product based on all the factors?

I  don’t personally have hard and fast cutoffs for these criteria, rather I  look at the product and available information as a whole. Do I think  this product can do well for me, or not?
Another  note: You’ll notice in the video that I sometimes recommend plugging  the product into the Google Keyword Tool. It’s something I might do if I  want to be sure about a product I’m NOT sure about. I try to weigh all  factors together to make my final choice, and this is another piece of  data you can analyze if you’re not sure. Again, it’s not something I  always do for sites like these.
Evaluating the Competition
The  next step is to check the competition. I type the product name into  Google, as well as variations of that product name. If a ton of  authority sites are showing up that I would have a hard time beating, I  move on. I simply don’t want to take the time to get a ton of backlinks  and wait a long time to rank.
If  I see a bunch of product listings and other sites that are easy to beat  (Amazon.com, shopping.com, coupon sites, article directory listings,  etc.) I’ll consider it a fairly sure bet.
Also, you can check competing site backlinks using: http://siteexplorer.search.yahoo.com/
A very helpful Firefox plugin is: http://tools.seobook.com/firefox/seo-for-firefox.html it will give you information that really helps you evaluate your competition
Evaluating the Product as a Whole
In combination, I make sure:

• It’s a hot selling product (or has the potential to be, if it hasn’t been released yet)
• I can easily beat other listings in the search engines

Commonly Asked Questions and My Answers
A  big question people have is if I have a specific price cutoff point. I  don’t! If it’s one of the hottest selling products out there and fits  all of my criteria and sells like gangbusters, but only sells for $20, I  am not going to shy away from it. I think about how it will perform for  me as a whole. I think about what else the customer at the other end of  the screen is likely to load their cart with.
With that said, if you find a high-ticket item that fits all of your criteria, absolutely go for it!
Another  question people have is if I have any specific competition numbers in  mind. Honestly, the most important evaluation is what shows up in those  top 10 listings. If it’s stuff you can easily beat, you’re golden.
Finally,  there are two different ways you can go with these product-specific  sites. You can promote different types of items to test niches you’ll  want to build out later. Or, you can promote similar items to go along  with a more general “mother” site.
I will be adding the bonus mother site module because it’s been a very popular request

lwbing

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