Module 14 PDF
You’ve come a long way! You have a site (or several sites) up by this point and you’re ready to take your business to the next level. You can do this two ways:
- Flip sites that are ranking and earning (even if its just a little bit of $)
- Scale up your efforts by building, building, building…and outsourcing
First, let’s concentrate on flipping sites.
Flipping Sites
This isn’t going to be a comprehensive course on site flipping. There are some extremely great products on the market that go into that, heavily. However, you can take the basics of this information and turn it into an amazingly profitable business.
First, go to http://flippa.com. Browse through the various sites for sale, and note what the sites are going for. In general, a site that is earning at least a little bit of money can go for a few hundred dollars. A site that is earning a nice sum ($100/month or more) over a period of at least a few months can go for $500+.
If you’re the type (I tend to be this way) that likes the thrill of building, and not necessarily waiting for profits over a long span of time, then you might want to consider building to flip.
Say you build 10 sites right now, get them earning, and flip them a few months from now. That can equate to quite a nice pay day for you! People love to buy sites that are earning and have a proven track record, no matter how small it may be.
Some will ask about building to flip right away (i.e. flipping sites with no earnings). This can work too — but you’ll get a lot less money for it. It all depends on how much you want to earn and what the market is like at the time. In any case, you’ll need to examine the top-selling start up sites on Flippa to see what their sales copy is like and what you should include in your own listing to get top dollar.
I have not done as much site-flipping as I would like (around 15 sites). This is definitely something I would like to do more of, because I do love to build! I also like the cash infusion.
A lot of what you’ll do to earn as much as you can is to “reverse engineer” sites that are selling well on Flipppa. Figure out what other marketers are doing to sell so well, and do that with your own site flipping attempts. If you get nothing else out of this section, take that snippet and run with it!
There are a few places I can recommend to sell sites:
http://flippa.com
http://earn1kaday.com(affiliate link to $1 trial)
http://www.warriorforum.com/complete-web-sites-sale/
Flippa is where I’d start. Earn 1K a Day is best used after you’ve been a member and have gotten to know people — sites go FAST there. The Warrior Forum can be a great spot to sell as well.
You can take this business model as far as you want to. Play around with the math (for instance “If I determine that most of my sites can sell for $300, on average, and I build X sites, I can earn $xxxxx per year!”).
You can choose to flip all of your sites, or just the ones that don’t perform as well as you hoped it would. You can flip sites you’re bored with. You can flip sites to get instant cashflow for your life or business.
I like to think of niche websites as an insurance, of sorts. I know they will earn money for me, passively. I also know they are there if I ever want to sell them for instant cash. I like having that option, and it’s part of the reason I’m going to be scaling up more and more in 2011 — not only will it mean more passive income, but it will mean more site-flipping income as well.
The reasons you decide to sell are personal to you. Determine what works best for you, and when and what you want to sell.
The actual steps to doing so are very easy.
- Examine the marketplace (Flippa.com) to find sites similar to yours in niche, earnings, traffic, etc.
- See what kinds of things owners of successfully sold sites have included in their listings
- Determine what you need to do to sell in your chosen marketplace (for instance, join Flippa, pay $20, and list your site)
- Link to your sale on any marketing forums or marketing sites you own
- Answer questions or comments on your listing
- Sell the site!
- Transfer the site to the owners’ host (I always do this for the buyer)
Do NOT be scared of this process. There is nothing to be scared of. Coaching students — ask me any questions you have about this process.
Scaling Up
It’s a great thing to scale up your operation. You can earn some great, passive income this way!
Part of the reason I build these sites the way I do is because they pretty much take care of themselves. After the initial SEO work, they tend to rank on the first page of Google…and stay there. You might have to monitor and add some content or backlinks here or there, but for the most part, they will rank and earn with little to no extra work for you.
That means that you can scale up, and up, and up! These sites are so quick and easy to build once you have them going that you could easily do 1 per day. I know what it’s like to be insanely busy, so my plan for 2011 is to add an extra 5 sites to my portfolio per week.
How many sites do you plan on building?
Please, please, please don’t just stop at one site. You can build your niche empire without sweat or tears. You can absolutely make this work for you.
This is easy stuff. Amazon provides you with everything you need. Plus, if you find yourself strapped for time, you can outsource the tasks required to build the site.
Hire a great ghostwriter to write your articles for you! Do whatever you need to do to reach your goals and scale up.
Now, even though these sites are relatively hands-off once you have them going, you will need to monitor them in order to make important decisions. I like to use http://piwik.org for analytics. I’ve become paranoid about using Google analytics, so this is great. There is a WordPress plugin available to make this very easy to use on your sites.
You can easily figure out how many visitors each of your sites is getting, which links are getting clicked, and so on. This will also help you determine which sites you want to keep and which sites you want to sell.
What if a Site Isn’t Performing Like You’d Hoped?
I get this question a lot. What if a site just didn’t rank? Or, what if it does rank, but doesn’t sell?
Chalk it up to experience. Was it your product selection? Was it your SEO (or lack thereof?). Figure out where you went wrong. In some cases, you’ll want to take steps to correct things. In other cases, you’ll just want to move on.
Flip that site! There was a reason you chose that product and you put a lot of hard work into it. Someone else might have a vision you don’t have, and would love to buy the site from you 
In other cases, all you’ll need to do is add a little bit more content. Maybe a few more backlinks. Perhaps, all you need to do is wait. It’s very common for these sites to rank well, and quickly. However, Google has a mind of its own. Sometimes you’ll find that it just takes longer than you expected — one of these days, your site might magically zoom up to the first page of Google where it belongs.
The important thing is to not get too caught up on any one site. This is a strategy where your income is going to come from the average of your sites. You’re not going to get rich on just one site! Scale up, flip the duds, and keep scaling up. Getting discouraged about one little site that takes 2 hours to make is just going to drag you down.
Move on, and move up!
If you keep at it, you will be successful.
Also, you’ll find your own methods of tweaking these sites. You’ll grow into your own as you’re building your niche empire. I’ve built dozens upon dozens upon dozens of sites. My strategy has grown and changed over time. I’ve studied copywriting, I’ve studied niche marketing…and I’ve paid a LOT to do it.
But, the most important thing is that I’ve applied the information. You learn by reading and watching, but you learn the most by DOING.
So, make sure you’re doing. Make sure you’re focused, and you will succeed!
Coaching students, feel free to contact me with personal help with any of this |
发表于 2011-5-24 12:40:00
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