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本帖最后由 xueze555 于 2012-2-15 15:41 编辑
你可以用老眼光看待2012，也可以把它看作创业的起点。我个人并不迷信新年计划，那些计划太容易就被搁
置。我喜欢设定清晰明确的目标，然后制订出相应的计划。如果你的目标是2012写Blog赚大钱，那就按照下
面的步骤行动吧！
Post On A Consistent Basis
贵在坚持
Many new readers (and there are a lot of them) come to my blog and think it had always made a
lot of money. The truth is I started just like everyone else. For the first eight months of my
blog’s life it made zero income and barely cracked 1 000 page views per day.
许多新读者（为数不少）读我的Blog时，觉得它一直都很赚钱。其实，我开始写Blog时有着他人同样的遭遇
。Blog生活的头8个月，收入为0，日访问量勉强超过1000。
If I were to nail down a key ingredient to blogging success it would have to be a consistent
posting habit. Most bloggers fail because they want instant gratification. They think
mistakenly that blogging is a quick and easy road to riches. When they first start they’ll
post like crazy for a few weeks maybe even a few months. When nothing comes from it they quit
and become a statistic.
如果就Blog成功的关键因素做个总结，它应该是坚持写、笔耕不辍。大多数博主因急于求成而失败。他们认
为写Blog是致富的快捷方式，这是不对的。初建Blog，他们疯狂地写上几星期，甚至几个月。如果不见成效
，他们就不再坚持，仅仅为统计数据做了基数。
On again off again blogging doesn’t work. The key is consistency. I have averaged two posts
per day since the day this blog was created. There has never been a single day in the blog’s
history when there wasn’t a new post to read. Even when I was in the hospital the posting
frequency does not change. It is this kind of consistency and commitment that will lead your
blog to success in 2012. I highly recommend you choose a posting frequency and make a
commitment to stick to it for the entire year. If you do that amazing things will happen.
停停写写，Blog肯定赚不了钱。贵是坚持。我自从创建了Blog，平均每天发两个贴子。在我的Blog史上，每
一天都有新贴，甚至生病住院时，发贴频率也照常。始终如一的坚持和全身心地投入，才能使你的Blog生涯
在2012走向成功。我强烈地建议，确定发贴频率，做出坚持一整年的承诺，这样做，一定会收获惊喜。
Get Your Own Domain Name and Web Hosting
拥有自己的域名和虚拟主机
If you haven’t already done so it’s time to give your blog its own domain name and get out
of Blogspot or WordPress.com and into a professional web host. I am continually amazed at the
number of emails I get from bloggers wanting to make the big bucks but aren’t even willing to
pay for a domain name. I’m sorry but it really does take money to make money. Fortunately the
costs of these items are so low that it shouldn’t even enter the equation.
如果你还没有自己的一套，那就赶快行动吧，不要仍滞留于Blogspot或WordPress等Blog网站，拥有自己的
专业虚拟主机。我收到很多博主的邮件，令我不解的是，他们中很多人渴望借此发财，但却不愿花钱买域名
。很遗憾，发财要本钱。不过还好，这两样的成本相当低，与利润极不成比例。
From my personal experience I can tell you that you should choose your domain name registar
and web host very carefully. I do not have an official endorsement on where to purchase a
domain name but I’ve heard good things about Name Cheap. Whatever service you use you should
stay away from GoDaddy at all cost.
依我个人的经验，域名注册和虚拟主机选择应该慎重。虽然我不能列出官方认可的域名提供商，但我早已听
说Name Cheap的种种好处。不论你使用什么服务，千万不要与GoDaddy打交道。
John Chow dot Com is hosted by HostGator and content delivery is provided by MaxCDN. The two
combinations create a blog that can handle virtually any amounts of traffic. Their services
are top notch and I highly recommend them. You can get 20% off your content delivery bill at
MaxCDN when you use coupon code JohnChow. HostGator offers John Chow readers 25% off any
hosting plan when you use coupon code JohnChow25. You can also get WordPress installed for
free.
John Chow.com的虚拟主机由HostGator提供，MaxCDN负责内容分发。在这种组合的基础上创建的Blog，多大
流量的数据传输都不成问题。他们提供顶级服务，我强烈地推荐他们。当你使用promo codeJohnChow时，MaxCDN
将免去你的内容分发费用的20%，当你使用promo codeJohnChow25时，HostGator将为John Chow读者的任何一款
虚拟主机方案提供25%的优惠，安装WordPress全免费.
Have a Marketing Plan In Place
到位的推广方案
Way too many bloggers think making money from blogging is like the movie Field of Dreams where
Kevin Costner’s character was told “If you build it they will come.” The truth of the
matter is you can build it but if nobody knows about it then they’re not coming.
占很大比例的博主认为，写Blog赚钱就和影片《幻想之地》里描述的一样，Kevin Costner在剧中扮演的人
物被告知，“如果你创造了它，他们就会来。”但事实是，你创造了它，但如果无人知晓，谁会来呢？
It takes a lot more than good content to build a big blog. There are tons of smaller blogs
that have better content than mine. The reason they don’t get bigger is because they do
little or no marketing. Marketing is what separates the big blogs from the small ones. If your
blog is not where you want it to be ask yourself what you’ve been doing to market it? Great
content is only half the formula. You have to get your blog name out there. That means you
have to create a marketing plan.
创建大Blog仅仅内容精彩还不足以解决问题，数不胜数的小博主文笔在我之上。为什么他们的Blog还是小博
客呢？他们几乎不或干脆不做推广。推广使大Blog从小Blog中脱颖而出。如果不满意你的Blog排名，问问自
己，在推广方面做了些什么？出类拔萃的Blog内容只是成功的一半，还要想办法让你的Blog名字脱颖而出，
所以制订一份推广计划很有必要。
How do you plan to market your blog? If you don’t have the answer to that then you need to
sit down and work out a plan. The marketing plan should begin with the next item.
计划怎样推广Blog呢？如果你还不知道，那就要坐下来，制订一个计划。推广计划应以下一条目为头条。
Start That Mailing List TODAY
今天就列出邮寄名单
You’ve heard me blogged all year long about how the money is in the list. Well it really is!
I cannot stress enough how important it is for a money-making blog to have a mailing list. The
list is the foundation of my marketing plan and the number one reason my blog makes the income
that it does. If your blog doesn’t have a list then the first thing you need to do in 2012 is
to start one.
你已经听我在Blog上唠叨了一整年，邮寄名单如何给Blog带来效益。嗯，真的是这样！我对它的重要性已说
得够多的了，一个赚钱的Blog不能没有邮寄名单。这样一份名单是我推广计划的基础，也是我的Blog走到现
在的最重要原因。如果还没有为你的Blog列出邮寄名单，2012年就以此为开始吧。
My recommended mailing list solution is Aweber. They are the best in the business and have
features that put them light-years ahead of the competition. Aweber offers a $1 trial account
for all new customers. The account is just like a normal Aweber account and includes unlimited
email campaigns newsletter broadcasts and follow ups. If for some amazing reason you can’t
make the $1 back then making money by blogging is clearly not for you. Send Aweber an email
and they’ll give you the $1 back.
我推荐Aweber邮寄名单解决方案。在商界他们的解决方案无人能敌，遥遥领先于其他竞争对手。Aweber为所
有新用户提供$1试用帐号。该帐号和正常Aweber帐户没有区别，它提供包括不限量电子邮件广告系列、时事
通讯、广播以及跟踪服务。如果由于一些意想不到的原因，你的$1投资没有得到回报，而且你觉得写Blog赚
钱不是你的长项，发一封邮件给Aweber，他们会返还你的$1。
Tell Your Story
讲述你的故事
Blogging is all about forming relationships. There’s the relationship between you and the
readers and relationship between you and other blogs in your niche. Make a commitment to get
to know them in 2012.
Blog就是建立关系。建立你与读者间的关系，与你相关的其它Blog间关系。做出在2012认识他们的承诺。
In addition to getting to know your readers you should have your readers get to know you. If
you haven’t done so yet then make 2012 the year to create your about page and tell YOUR
story. Where did you come from? What are your goals and dreams? Introduce some of your family
members. This is the reason why you’ll see posts about me going to Disneyland with Sally or
celebrating New Year’s Eve with the family. The more the readers know about you the more they
’ll connect with you and trust you.
不仅要认识你的读者，还要让读者认识你。如果你还没做到这一点，在2012使用一定的篇幅讲述你的故事。
你从哪里来？什么是你的目标与梦想？介绍你的家庭成员。这就是为什么你将看到我与萨莉一起去迪斯尼或
和家人共度除夕夜的帖子。读者对你了解越多，他们就会更频繁的联络你，而且更信任你。
Attend At Least One Industry Trade Show
至少参加一次行业展会
If you have never attended a show like Blog World Expo or Affiliate Summit then make 2012 the
year you attend at least one industry show. Not only will you learn a lot but you’ll also
meet many interesting people and form many new friendships that will greatly help you down the
road.
如果你从来没参加过像Blog世界博览会或联属网络营销峰会这样的行业展会，那2012年你一定要参加一次。
你不仅能学到知识，还有结识许多你感兴趣的人，建立对你今后的路很有帮助的新友谊。
The sold out Affiliate Summit West starts this Sunday. I look forward to it every year. For
many people attending it will be a turning point in their online ventures. The fact that it
happens at the start of the year is a major bonus as it can be the push they need to take
their Internet business to the next level.
已售罄的西部联属网络营销峰会将于本周日开幕。每年，我都期待它的来临。对于许多与会的人来说，这将
成为他们在线商途的转折点。峰会在年初举办，这本身就是给予参加者的一个额外奖赏，因为有它的帮助，
你的互联网生意会更火爆。
Be A Highly Effective Blogger
做一个高效博主
If you ever read the 7 Habits of Highly Effective People by Stephen Covey then you’ll know
about the time quadrant. Basically Every activity we do during the day can be put in one of
four quadrants:
如果你读过斯蒂芬.科维的《成功人士的七个习惯》，就会知道时间象限的概念。按事情的轻重缓急，我们
每天做的任何一件事基本上都可以被置入四个象限中。
Answer this question: What one thing could you do in your personal and professional life that
if you did on a regular basis would make a tremendous positive difference in your life?
Chances are whatever you name it’s a Quadrant Two activity.
回答这样一个问题：在你的个人生活和职业生涯中，什么样的事情，不间断去做它，你的生活会因此发生巨
变呢？这样的事总是有的，把它们列出来，一个象限做两件事。
Quadrant Two is the heart of effective personal management. It deals with things that are
important but not urgent like building your blog forming relationships long-term financial
planning exercising – all those things we know we need to do but seldom get around to doing
because they are not urgent and can be put off until some other day. Well we all know that
someday never comes.
第二象限是有效个人管理的核心。在这个象限做一些重要但不紧急的事情，例如，创建Blog、建立关系、制
订长效财务计划、体育锻炼，我们知道，这些事情很重要，但却抽不出时间去做，因为这些不紧急，改天再
做也无大碍。但是，我们都明白，改天遥遥无期。
Don’t put off what you know you need to do just because it’s not urgent and you can always
get to it someday. For most someday will turn into years or never. I know people who told me
they were going to get into blogging six years ago. I’m still waiting to see their blogs. The
difference between a highly effective blogger and an ineffective one is the effective blogger
knows blogging may not be urgent but it’s important enough to get started and keep going.
需要做的事情，立即动手做，不要因其不紧急而搁置，且一拖再拖。很多事情被一拖数年，或束之高阁。有
人6年前就告诉我要写Blog，可如今我仍在等待中。高效博主与低效博主的区别就在于：高效博明白，写博
客不是急事，但重要的是要动手去写并坚持不懈地写。
Take Your Blog Seriously
认真看待Blog
Because a blog cost next to nothing to start most bloggers don’t take it as seriously as they
should. If you want your blog to advance beyond the hobby stage you need to take it seriously
and treat it like a real business. Don’t let 2012 be the year you’ll give blogging a “try”
or make a half-hearted effort to start blogging again. Instead make this year the year you
take your blog to the next level because your blog is just as serious as a $100 000 “real”
business.
因为Blog启动成本近乎为零，所以大多数博主持不应有的态度，轻视小看它。如果想让你的Blog不仅仅停留
在爱好层面，你就需要认真看待它，把它当成真正的生意。不要让2012成为Blog尝试年或再次一时兴起。而
是，让你的Blog在2012再上新台阶，因为你的Blog和一笔百万美元的“真正”生意同样重要。
I know many businesses that cost over $100K to start that makes nowhere close to what my blog
makes. Yet my blog was started for the cost of a $9.98 domain name. Very few normal businesses
can be started for $9.98 and grow into a $500 000 operation in four years. But that is the
power of blogging if you take it seriously and continue to work at it on a consistent basis.
Treat your blog like you would treat a $100 000 business and your entire blogging outlook will
change.
我知道，许多生意的启动成本超过10万美元，但效益却无法与我的Blog比肩。我的Blog仅在域名上花掉了
9.98美元，这就是它的成本。几乎没有什么正常生意能始于9.98美元，4年里它成长为一桩价值50万美元的
大生意。如果你认真地看待你的Blog，并且始终如一去写，你将领会到Blog的力量。就像做一桩百万美元的
生意一样去经营你的Blog，你的整个Blog前景将会改变。
The Biggest Obstacle Standing In Your Way
Blog成功的最大障碍
I get asked what’s the biggest obstacle standing in the way of blogging success a lot. The
answer is not something most will want to hear.
Blog成功的最大障碍是什么呢？我的答案并不是多数人的心声。
It’s You.
那就是你。
When it all comes down to it you are the only thing that is stopping you from achieving
whatever it is your heart desires. Success is an attitude. It is not money wealth or power.
Take away the money of a successful person and he’ll have it all back and more in a few
years. Give an unsuccessful person a million bucks and chances are he’ll lose it all in a few
years. The difference is their attitude.
归根结底，实现愿望的唯一障碍是你自己。成功是一种态度，不是金钱、财富、权力。拿走一位成功人士的
钱，他会再赚回来，而且几年后他的财富会多过从前。给予一个不成功的人1百万美元和机遇，用不了几年
他还会回到原地。区别就在于他们的态度。
The unsuccessful person blames his misfortunes on outside factors – it’s the tax man’s
fault the economy sucks Obama didn’t change a thing prices are too high my wife won’t let me
etc. He’ll blame everything else except the one thing that is truly keeping him down. The
successful person doesn’t blame outside factors for failing. He accepts failure as a
requirement for success and learns from it.
不成功的人将自己的不成功归咎于外在因素——高税收、经济乏力、奥巴马执政不利、物价太高、妻子阻挠
我等等。只有一件事情真正影响了他的成功，他却责备除此以外的任何事情。成功人士失败了，不从外界找
原因，他会接受失败，并认为失败是成功的必要条件，从中吸取经验教训。
They say successful people think differently than unsuccessful people. That’s not entirely
true. They don’t think differently they think opposite. An unsuccessful person hates failure.
A successful person welcomes failure. An unsuccessful person works hard for money. A
successful person has money work hard for him. An unsuccessful person takes. A successful
person gives. An unsuccessful person will let someone else write his paycheck and determine
his net worth. A successful person writes his own paycheck and determines his own net worth.
The list goes on but the point is a successful person has an opposite attitude from an
unsuccessful person.
人们认为，成功人士与不成功人士有着不同的想法，这不完全对。他们不是想法不同，而是对立。非成功人
士痛恨失败，成功人士接受失败。非成功人士为钱努力工作，成功人士让钱为他努力工作。非成功人士获取
，成功人士给予。非成功人士的支票由他人填写，价值由他人决定，成功人士本人填写支票，决定自己的价
值。这种相对的例子还有很多，但归结为一点，成功人士与非成功人士持有完全相反的态度。
If you want to be successful the first thing you need to change is your attitude. If you have
the attitude of an unsuccessful person then no amount of reading couching or training is going
to make your successful. Once you change your attitude things will open up for you.
如果你想成功，那首先要改变态度。如果你抱有非成功人士的态度，不论你读多少书，怎样卧薪尝胆，成功
仍遥不可及。一旦你改变态度，成功就会拥抱你。
At the end of the day it’s not going to me or any other make money online blog that’s going
to make you successful. You are the only one standing between where you are now and where you
want to be. Stop blaming outside factors and start to take responsibility and change your
attitude to that of a successful person. You are the problem but you are also the solution.
Success begins and ends with you. I look forward to reading your success story.
最后想提醒大家的是，助你成功的将不是我，也不是其它赚钱的在线Blog。你是你与希望之间的唯一障碍。
不要抱怨外界因素，承担起责任，向成功功人士学习，改变态度。你是问题，也是答案。成功开始与结束都
握在你的手中。我期待着你的成功故事。 |
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发表于 2012-2-15 15:39:54
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